PURCHASE, N.Y., Sept. 10, 2019 /PRNewswire/ -- Bravo six,
going dark. MTN DEW, MTN DEW AMP GAME FUEL and DORITOS today
are joining forces with Activision's celebrated Call of Duty
franchise, in time for the highly anticipated release of Call of
Duty®: Modern Warfare®. As part of the
groundbreaking program, players will be able to unlock in-game
rewards inside Modern Warfare with the purchase of any
participating MTN DEW AMP GAME FUEL, MTN DEW or DORITOS products,
simply by entering unique codes found on the packaging. The
excitement kicks off on Sept. 14 with
a livestreamed, competitive event – the MTN DEW AMP GAME FUEL
Celebrity PRO-AM. This special pre-release exhibition pairs
gaming professionals with celebrities in an
adrenaline-inducing experience that highlights the new 2v2 game
mode in Call of Duty: Modern Warfare.
"We're thrilled to join forces with Activision just ahead of the
hugely anticipated Call of Duty: Modern Warfare release,"
said Erin Chin, Senior Director,
Marketing, Mountain Dew and MTN DEW AMP GAME FUEL. "We put a stake
in the ground when we launched Game Fuel last year, and we're
excited to continue delivering one-of-a-kind experiences, like this
month's PRO-AM with Modern Warfare - sure to be one of the
most exciting games of the year."
"This dynamic collaboration is a best-in-class example of the
power of PepsiCo's food and beverage portfolio coming to life for
consumers on one of the world's largest stages," said Leslie Vesper, Senior Director, Marketing,
Doritos. "Doritos and DEW are known for providing players with
unique ways to access exclusive gaming experiences, and now we're
taking this to a new level by working closely with Activision for
Modern Warfare."
Published by Activision and developed by Infinity Ward, Call
of Duty: Modern Warfare is scheduled for global release
Oct. 25. The game delivers an epic
re-imagining of one of the most iconic and thrilling video game
properties in history, Modern Warfare.
Even More Rewards: Unlock Double XP with Purchase
From Oct. 6 through Dec. 31, Modern Warfare
gamers will be able to unlock 2XP** with codes found on
participating DORITOS packs, MTN DEW and DIET MTN DEW as well as
MTN DEW AMP GAME FUEL re-sealable cans. Beginning Oct. 6, codes can be redeemed by visiting
www.mountaindew.com/callofduty, www.gamefuel.com/callofduty or
www.doritos.com/callofduty.
Additionally, with the first purchase of select MTN DEW AMP GAME
FUEL coded products, gamers will receive their own #VictoryInACan -
with access to an exclusive operator skin (timed exclusive until
12/31/2019.) Packaging will also display sleek Call of Duty:
Modern Warfare inspired graphics. Players can purchase
specially marked products across select retail partners.
Even More Access: The MTN DEW AMP GAME FUEL Celebrity
PRO-AM
On Sept. 14, MTN DEW
AMP GAME FUEL will bring together some of the top names in music,
sports and entertainment for the first-ever Call of Duty: Modern
Warfare PRO-AM tournament. Taking place at the Thunder Esports
Center in Long Beach, CA - the
PRO-AM will pair well-known gamers such as Shroud, H3CZ and Aydan
with NBA athletes like D'Angelo
Russell (Golden State Warriors) and Karl-Anthony
Towns (Minnesota Timberwolves), as well as actress
Ajiona Alexus (Light as a Feather, 13 Reasons Why,
Empire). Players will be able to try out a series of
traditional 6v6 multiplayer matches, as well as the game's intense
new Gunfight 2v2 mode, more than a month before the epic
title's Oct. 25 release. Gunfight
2v2 mode is an epic evolution of Call of Duty's famed
overall multiplayer that players can quickly jump in and out of,
streamlining battles for a thrillingly intense gameplay experience.
The winning team will receive a prize of $25,000 to donate toward their choice of a
participating charity; the secondary charity will also receive a
$10,000 donation:
- The Call of Duty Endowment - The world's leading
non-profit funding the placement of US and UK military veterans
into high quality civilian careers. To date, the Endowment has
funded the placement of more than 60,000 veterans into jobs with a
goal of 100,000 placements by 2024.
- The AbleGamers Charity - The leading charity creating
opportunities that enable play, in order to combat social
isolation, foster inclusive communities, and improve the quality of
life for people with disabilities.
To ensure fans don't miss a second of the heart-pumping
showdown, the event will be livestreamed across Twitch, Facebook
and Twitter on Sept. 14 at
12pm PT. DEW Nation can tune in to
cheer on their favorites and watch the teams face off on the
(digital) battlefield by visiting
https://www.twitch.tv/callofduty.
Even More Options: Introducing the Newest MTN DEW AMP GAME
FUEL Flavor
MTN DEW AMP GAME FUEL is committed to
providing players with more options than ever before to
#LVLUPTHEGAME. In addition to its four existing offerings, the
brand is also introducing a new, limited-time edition flavor –
Charged Orange Storm. The portfolio contains ingredients shown to
improve accuracy and alertness, coupled with next-gen hardware,
like a no-slip grip that mirrors the sensory design of gaming
accessories.
Consumers can uncover Call of Duty Operator rewards
across five game-winning MTN DEW AMP GAME FUEL flavors: Charged
Cherry Blast, Charged Cherry Burst, Charged Original DEW, Charged
Tropical Strike and Charged Orange Storm. They can also pick up
participating DORITOS packs in Cool Ranch, Nacho Cheese, Spicy
Nacho, Flamin' Hot Nacho and other flavors. Participating MTN DEW
beverages include original and diet 12oz. cans, 20 oz. bottles, as
well as a new 16oz Alumitek bottle - created especially for this
partnership.
Visit Facebook.com/MountainDew, and Facebook.com/DORITOS to stay
up to date on the latest, and join the conversation on Twitter at
@mountaindew, @DORITOS and @GameFuel.
*The Mountain Dew: Calling Card, Mountain Dew Alumitek:
Weapon Charm, Mountain Dew Amp Game Fuel: Operator Skin and
Doritos: Watch will be exclusive from October 1, 2019 until December 30, 2019.
**Limit 1 hr 2XP
per day, 40 hrs total, applies to all 2XP redemptions for Call of
Duty: Modern Warfare (not limited to this promotion). 2XP valid in
full game Multiplayer mode only; use in other modes may be
restricted. Internet connection required.
About MTN DEW® AMP® GAME FUEL®
MTN DEW®
AMP® GAME FUEL® is the first beverage in the PepsiCo portfolio
designed just for gamers. The beverage, developed in partnership
with professional and elite amateur gamers, includes ingredients
shown to improve accuracy and alertness. MTN DEW AMP GAME FUEL cans
feature unique resealable technology and a tactile grip, helping
keep the beverage fresh and hardware dry. The beverage is available
in five game-winning flavors: Charged Cherry Blast, Charged Cherry
Burst, Charged Original DEW®, Charged Tropical Strike and Charged
Orange Storm. For more information, follow on Twitter
@gamefuel.
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo
North America Beverages, is the No. 1 flavored carbonated soft
drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW
exhilarates and quenches with every sip. In addition to the
original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW®
product line includes MTN DEW ICE™, MTN DEW® KICKSTART™, MOUNTAIN
DEW CODE RED®, MOUNTAIN DEW PITCH BLACK®, MOUNTAIN DEW
VOLTAGE®, MOUNTAIN DEW WHITE OUT® and MTN DEW® Label Series. For
more information, check out www.mountaindew.com,
www.facebook.com/mountaindew or follow on Twitter @mountaindew.
About DORITOS
DORITOS believes there's boldness in
everyone. We champion those who are true to themselves, who live
life fully engaged and take bold action by stepping outside of
their comfort zone and pushing the limits. DORITOS is one of the
many brands that makes up Frito-Lay North America,
the $16 billion convenient foods business unit of PepsiCo
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $64 billion in net revenue in
2018, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more than
$1 billion each in estimated annual
retail sales. Guiding PepsiCo is our vision to Be the Global Leader
in Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the
business. For more information, visit www.pepsico.com.
About Activision
Headquartered in Santa Monica,
California, Activision is a
leading global producer and publisher of interactive entertainment.
Activision maintains operations throughout the world and is a
division of Activision Blizzard (NASDAQ: ATVI),
an S&P 500 company. More information about Activision
and its products can be found on the company's
website, www.activision.com or by
following @Activision.
CONTACT
Simona Meynekhdrun
smeynekhdrun@golin.com
Kristen Mueller
Kristen.mueller@pepsico.com
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SOURCE PepsiCo