NEW YORK, April 22, 2020 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the global technology company powering the world's
marketers with trusted and impactful advertising, today announced
the planned implementation of Nielsen's Digital Ad Ratings (DAR),
the industry standard for digital ad measurement, and Digital Brand
Effect, which helps advertisers better measure and optimize brand
lift metrics, with Criteo solutions.
Combining the power of Criteo's Shopper Graph and AI Engine with
audience demographic measurement from Nielsen will enable
advertisers to validate consumers based on specific parameters,
such as age or gender. Nielsen's Digital Ad Ratings provides a
comprehensive, de-duplicated next-day view of an ad's audience
across desktop, mobile and connected devices in a way that is
comparable to Nielsen TV Ratings. As Criteo continues its evolution
into a full-funnel advertising platform and aligns its technology
to a broader array of marketing objectives and insights, including
Connected TV, DAR measurement will help provide more transparency,
flexibility and performance for brand advertisers.
Criteo has built its reputation on its unparalleled direct
response advertising engine. As clients are looking for more
transparency and outcomes measurement, measurement capabilities
like Nielsen's Digital Brand Effect enables Criteo clients to now
understand the additional brand uplift benefits they receive from
their performance-oriented campaigns.
"We're thrilled to be working with a global leader like Nielsen
as we diversify our marketing solutions," said Megan Clarken, Chief Executive Officer at
Criteo. "Having worked at Nielsen prior to joining Criteo, I know
the tremendous value they bring as a trusted partner to the
ecosystem. This relationship is another step in our full-funnel
evolution, adding further value to the $900B of intent and purchase insights contained
in our Shopper Graph with independent measurement from Nielsen
Digital Ad Ratings and Digital Brand Effect insights."
Peter Bradbury, Chief Commercial
Officer at Nielsen added: "We're committed to improving digital
advertising accountability by providing marketers with the insights
they need to find the consumers that matter most for their brand.
We're excited to work with Criteo and look forward to seeing how
brands and retailers across their network can leverage our audience
metrics."
About Criteo
Criteo (NASDAQ: CRTO) is the global
technology company powering the world's marketers with trusted and
impactful advertising. 2,800 Criteo team members partner with over
20,000 customers and thousands of publishers around the globe to
deliver effective advertising across all channels, by applying
advanced machine learning to unparalleled data sets. Criteo
empowers companies of all sizes with the technology they need to
better know and serve their customers. For more information, please
visit www.criteo.com.
Forward-Looking Statements Disclosure
This press
release contains forward-looking statements, including statements
regarding additional products and features that may be made
available in the future, and other statements that are not
historical facts and involve risks and uncertainties that could
cause actual results to differ materially. Factors that might cause
or contribute to such differences include, but are not limited to:
failure related to our technology and our ability to respond to
changes in technology, uncertainty regarding our ability to access
a consistent supply of internet display advertising inventory and
expand access to such inventory, investments in new business
opportunities and the timing of these investments, whether the
projected benefits of acquisitions materialize as expected,
uncertainty regarding international growth and expansion, the
impact of competition, uncertainty regarding legislative,
regulatory or self-regulatory developments regarding data privacy
matters and the impact of efforts by other participants in our
industry to comply therewith, failure to enhance our brand
cost-effectively, recent growth rates not being indicative of
future growth, our ability to manage growth, potential fluctuations
in operating results, our ability to grow our base of clients, and
the financial impact of maximizing Revenue ex-TAC, as well as risks
related to future opportunities and plans, including the
uncertainty of expected future financial performance and results
and those risks detailed from time-to-time under the caption "Risk
Factors" and elsewhere in the Company's SEC filings and reports,
including the Company's Annual Report on Form 10-K filed with the
SEC on March 2, 2020, as well as
future filings and reports by the Company. Except as required by
law, the Company undertakes no duty or obligation to update any
forward-looking statements contained in this release as a result of
new information, future events, changes in expectations or
otherwise.
Contact: Jessica Meyers,
Director, PR, Americas, J.meyers@criteo.com
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Nielsen is divided into two business units. Nielsen
Global Media, the arbiter of truth for media markets, provides
media and advertising industries with unbiased and reliable metrics
that create a shared understanding of the industry required for
markets to function. Nielsen Global Connect provides consumer
packaged goods manufacturers and retailers with accurate,
actionable information and insights and a complete picture of the
complex and changing marketplace that companies need to innovate
and grow.
Our approach marries proprietary Nielsen data with other data
sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge.
An S&P 500 company, Nielsen has operations in over 100
countries, covering more than 90% of the world's population. For
more information, visit www.nielsen.com.
Contact: Sarah Muratore, Sr.
Manager, Global Communications, sarah.muratore@nielsen.com
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