Rocket Fuel Confirms Receipt of Unsolicited, Conditional Proposal
May 08 2015 - 8:00AM
Business Wire
Advises Stockholders to Take No Action At
This Time
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today confirmed that it has received an
unsolicited, conditional proposal from Gravity4 to acquire Rocket
Fuel for $350 million in cash.
Consistent with its fiduciary duties, the Rocket Fuel Board of
Directors will evaluate the proposal with the assistance of its
financial and legal advisors. The Board advises stockholders to
take no action at this time.
Rocket Fuel has established itself as a leader in programmatic
marketing technology by using artificial intelligence to deliver
superior campaign performance. Rocket Fuel is well positioned to
expand its market leadership as programmatic marketing extends into
every connected media channel and to the entire marketing cycle.
Rocket Fuel is executing against its business imperatives to
improve operating efficiency, deepen agency relationships and
expand its enterprise relationships.
As announced on May 7, 2015, Rocket Fuel has delivered the
following results:
- Quarterly revenues of $104.3 million
for the first quarter of 2015, representing a 40% increase over the
first quarter of 2014
- More than 80 new direct advertisers in
Q1, resulting in 24% of revenue from direct advertisers and 76%
through agencies
- Increased adoption of DMP and DSP
self-service platforms by direct advertisers and the trading desks
of two of the six major agency holding companies
- Q1 adjusted EBITDA results
significantly better than guidance, reflecting initial results of
efficiency initiatives and progress towards the goal of positive
non-GAAP adjusted EBITDA for the full year
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That LearnsĀ® to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
Rocket Fuel, the Rocket Fuel logo, Advertising That Learns and
Marketing That Learns are trademarks or registered trademarks of
Rocket Fuel Inc. in the United States and other countries.
Investor Relations Contact:The Blueshirt GroupWhitney
Kukulka, 415-489-2187ir@rocketfuel.comorMedia Contact:Kenya
Hayes, 650-481-6178pr@rocketfuel.com
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