IZEA Announces “Cashtag” Support in BrandGraph
June 19 2020 - 10:20AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, today announced “Cashtag” support in BrandGraph
Trends. A “Cashtag” is the terminology commonly used when a social
media user “tags” a particular stock when mentioning the stock in a
piece of content. For example, “$GE” would be referring to the
stock of General Electric. The new feature allows licensees to
identify, compare and contrast the momentum of discussion around
stock symbols and the companies they represent based on the content
found in BrandGraph.
“When we first began to design BrandGraph database
structure we believed there could be a use case for evaluating
content related to stock tickers or ‘Cashtags’ as they are commonly
referred to on social media,” said Ted Murphy, Founder and CEO of
IZEA. “COVID-19 has caused some fundamental shifts in the
investment world. The recent rise in the number of retail investors
discussing various stocks on social media leads us to believe there
could be more utility for the tool for those interested in
gathering data about these discussions. You can now use trends to
see discussions about a company, each individual brand owned by the
company, or the company’s stock. You can then map those against
each other to understand any correlation.”
Those interested in learning more about the
platform can request a product demonstration at
izea.com/brandgraph/get-a-demo.
“Cashtags” is not intended to refer to any
tradename. All product names, logos, and brands are property of
their respective owners. All company, product and service names
used in this press release and BrandGraph are for identification
purposes only. Use of these names, logos, and brands does not imply
endorsement.
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online
marketplace that connects marketers with content creators. IZEAx
automates influencer marketing and custom content development,
allowing brands and agencies to scale their marketing programs.
IZEA creators include celebrities and accredited journalists.
Creators are compensated for producing unique content such as long
and short form text, videos, photos, status updates, and
illustrations for marketers or distributing such content on behalf
of marketers through their personal websites, blogs, and social
media channels. Marketers receive influential content and engaging,
shareable stories that drive awareness. For more information about
IZEA, visit https://izea.com/.
Safe Harbor StatementAll
statements in this release that are not based on historical fact
are “forward-looking statements” within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. For IZEA’s full safe
harbor statement, please visit
https://izea.com/safe-harbor-statement/.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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