HEINZ Achieves the Impossible With Launch of New HEINZ Tomato Ketchup With a Blend of Veggies
September 10 2019 - 9:42AM
Business Wire
Maker of America’s Favorite Ketchup finds way
to add veggies to new blend that tastes like HEINZ
For centuries, kids have turned up their noses at their side of
veggies. But now, at long last, HEINZ, the maker of America’s
Favorite Ketchup may have just created the best thing to happen to
veggies since…ever. Introducing NEW HEINZ Tomato Ketchup with a
Blend of Veggies, made with added carrots and butternut squash.
The delicious blend miraculously offers the veggies parents love,
without compromising the thick and rich HEINZ taste kids love. One
might even call it a mealtime masterpiece.
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HEINZ Tomato Ketchup with a Blend of
Veggies (Photo: Business Wire)
“If we were going to add extra veggies to a new recipe, it was
important to maintain the same distinctive taste, appearance and
texture that have been loved by generations of families for 150
years,” said Dalia Adler, associate director of marketing for the
HEINZ brand. “We went through countless recipes to land on the
perfect blend and can’t wait to share the end result: a blend that
we think will have your ketchup-loving, veggie-hating kids asking
for more.”
For those still not convinced, HEINZ Tomato Ketchup with a Blend
of Veggies has 25% added veggies, 25% less sugar than regular HEINZ
Tomato Ketchup, and contains no high-fructose corn syrup. The
product is available on shelves at select retailers and online,
including Amazon.com and Walmart.com, and can be purchased in 20
oz. and 31 oz. squeeze bottles.
To introduce HEINZ Tomato Ketchup with a Blend of Veggies, and
to astound kids everywhere with a taste that’s just like HEINZ, the
brand is launching a comprehensive marketing campaign to drive mass
awareness across PR, social, digital, and in-store.
For more information on HEINZ Tomato Ketchup with a Blend of
Veggies, visit www.HEINZ.com.
About the HEINZ Brand
Founded by entrepreneur and food quality pioneer H.J. HEINZ in
1869, HEINZ has been a staple in American households for 150 years.
HEINZ is best known as the maker of America’s Favorite Ketchup®
with 650 million bottles sold annually. The HEINZ Tomato Ketchup
portfolio now includes varieties to meet every consumer taste,
including Organic, Simply, and Sweetened only with Honey. HEINZ has
continued its commitment to delivering great-tasting, high-quality
products by expanding its family of products to include other
favorites like HEINZ Yellow Mustard, BBQ Sauces, Real Mayonnaise,
and MAYOCHUP. Whether it’s at the local diner, at the dinner table,
at picnics or at barbecues, the thick and rich taste of HEINZ can
be enjoyed with family and friends at any occasion.
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Lynne Galia Kraft Heinz
847-646-4396 Lynne.Galia@kraftheinz.com
Jenny Ermer ICF Next
312-377-4138 Jenny.Ermer@icfnext.com
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