The Advocate Celebrates 40th Anniversary With Special Collector's Edition
September 11 2007 - 5:57PM
PR Newswire (US)
The newsmagazine ranks the 40 greatest LGBT heroes of the last 4
decades and showcases sophisticated redesign LOS ANGELES, Sept. 11
/PRNewswire-FirstCall/ -- The Advocate, the award-winning
newsmagazine for the LGBT community, is celebrating its 40th
anniversary with a special Collector's Edition, featuring a
provocative ranking of the 40 greatest LGBT heroes of the last 40
years and a new look by designer Luke Hayman, whose credits include
Time and New York magazine. The Collector's Edition will pay
tribute to the people who have made significant contributions to
the gay community over the last 4 decades and introduce the
magazine's new direction, reflected by an innovative redesign. The
Advocate is a flagship brand of PlanetOut Inc (NASDAQ:LGBT), the
leading media and entertainment company exclusively focused on the
gay and lesbian market. The Advocate's controversial "Top 40" list
will unveil the person Advocate readers voted Greatest Gay Hero of
the last 40 years. In a poll on Advocate.com, the magazine asked
readers to choose their top 40 heroes from a list of 100 notable
LGBT people from the realms of politics, art, entertainment,
sports, activism, and religion. Ellen DeGeneres topped the list and
was named "Greatest LGBT Hero" from the last 40 years. Other
distinguished names on the list included writers Tony Kushner and
Armistead Maupin; athletes John Amaechi and Martina Navratilova;
politicians Harvey Milk and Barney Frank; musicians k.d.lang and
Elton John; and clergymen Malcolm Boyd and V. Gene Robinson. The
magazine will honor all 40 heroes by featuring them on the cover
and in a beautiful, eye-catching gallery inside. "The Advocate has
always maintained a unique relationship with its readers over the
years. So we invited our readers to help us rank our 40 greatest
LGBT heroes," said Anne Stockwell, Editor of The Advocate. "Only
The Advocate could compile and produce this extraordinary list. It
indicates the magazine's stature in the LGBT community and
expresses a bold, new direction for The Advocate-reinforced by an
exciting redesign." The Advocate's redesign features a bolder logo
and a stronger emphasis on design. Also, individual table of
contents will appear at the top of each section, creating a clearly
defined architecture and easier reader navigation. The opening
pages to each section will showcase richer graphic treatments to
images and fonts. Additionally, the magazine is broadening its
scope to include more service-oriented stories in the areas of
personal finance, business travel, health, automobiles, etc. The
Arts & Entertainment section will be enriched with a larger mix
of reviews, interviews and commentary. Inside the issue: Who are
the trailblazers paving the way for future generations of gay
leaders? The Advocate speaks with famed New Yorker cartoonist Bill
Haefeli, Washington Post editorial writer Jonathan Capehart,
leading AIDS researcher Dr. David Ho and breast cancer specialist
Dr. Susan Love to find the answers. PLUS: The young guns of
advocacy and the grassroots organizations, including the Point
Foundation and Williams Institute leaders, which are making a
difference to the movement. ALSO: What does the future hold for the
LGBT community? The Advocate hears from thinkers such as Gore
Vidal, Deepak Chopra, Joan Roughgarden, Barney Frank and Larry
Kramer. On sale date: September 11, 2007 About The Advocate
Celebrating its 40 years in print this year, The Advocate is the
world's leading gay and lesbian newsmagazine. The magazine reports
twice monthly on news, politics, business, medical issues, and arts
& entertainment. Hailed by The Washington Post as the "standard
of gay journalism," The Advocate distributes almost four million
copies each year. Please visit http://www.advocate.com/. About
PlanetOut Inc. PlanetOut Inc. is the leading global media and
entertainment company exclusively serving the lesbian, gay,
bisexual and transgender (LGBT) community. PlanetOut's digital
media brands include Gay.com, PlanetOut.com, Advocate.com, Out.com,
OutTraveler.com and HIVPlusMag.com. PlanetOut print media brands
include The Advocate, Out, The Out Traveler and HIVPlus, as well as
SpecPub, Inc. titles. Transaction services brands include
e-commerce Web sites Kleptomaniac.com and BuyGay.com, travel and
events marketer RSVP Vacations and book publisher Alyson
Publications. PlanetOut, based in San Francisco with additional
offices in New York, Los Angeles and Minneapolis, offers Global
1000 and local advertisers access to what it believes to be the
most extensive multi-channel, multi-platform network of gay and
lesbian people in the world. For more information, please visit
http://www.planetoutinc.com/. DATASOURCE: PlanetOut Inc. CONTACT:
Rich Rodriguez of PlanetOut Inc., +1-212-209-5182, Web site:
http://www.planetoutinc.com/ http://www.advocate.com/
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