Sports.com, Inc., a wholly-owned subsidiary of Lottery.com, Inc.
(NASDAQ:LTRY; LTRYW), announces a commercial collaboration with Ant
Middleton, the esteemed adventurer, ex-Elite Special Forces
Commander, TV personality, motivational speaker, and bestselling
author.
As part of this collaboration, Mr. Middleton will locate his
businesses at Nook, the sports incubator located in the Dubai Free
Zone. This partnership signifies Sports.com’s commitment to
fostering innovation and excellence within the sports and wellness
sector. Middleton will offer exclusive access and content to his
future projects and will serve as a brand ambassador and mentor at
Nook, which will be rebranded as Sports.com after the closing of
its acquisition by Lottery.com.
Among his many achievements, Middleton has enjoyed unparalleled
success in conquering some of the world's most formidable peaks,
including K2 and Mount Everest and he proudly serves as a Brand
Ambassador for GARMIN LTD., the global leader in products
engineered for life on the outside.
Nook, renowned for its pioneering co-working concept in Dubai,
holds 200 trade licenses catering to individuals and companies in
the sports, health, and wellness sectors who are looking to gain
access to the Dubai and broader Middle Eastern region. Located
within the One JLT building in Jumeirah Lake Towers, Dubai, Nook
serves as an incubator for sports and wellness professionals to
create and build their businesses.
Nook was designed to provide support to professionals in the
sports, fitness, and wellness sectors. With an exclusive
partnership with the Dubai Multi-Commodities Centre (DMCC), Nook
offers an array of services, including business setup support,
insurance, VAT registration, and networking opportunities for
entrepreneurs.
Middleton has recently embarked on a wellness business venture
to create extreme adventure camps and luxury wellness destinations
across the UAE and beyond. Offering unique team-building tasks and
specialist training for an elite ‘one of a kind’ experience. These
experiences promise to combine adventure, relaxation, personal
growth and self-empowerment.
Middleton’s captivating stage presence and raw authenticity have
led to sold-out national and international live tours, including in
Australia and New Zealand. In Australia, Middleton’s popularity led
him and his SAS Australia team to be nominated for two Logies at
the prestigious 2021 Logie awards. His engaging and growing social
fanbase continues to amplify content on mental and physical
resilience and positivity.
Middelton has authored five highly successful books, including
The Sunday Times Bestsellers such as "First Man In," "The Fear
Bubble," "Zero Negativity," and "Mental Fitness,” and “Cold
Justice." His non-fiction books aim to empower individuals to
conquer their fears, push their limits, and achieve their goals.
Drawing from his years of military experience and expeditions, He
provides practical advice on developing mental strength,
resilience, and determination. His books have been celebrated
globally for their motivational and inspirational content, helping
countless readers overcome obstacles in their personal and
professional lives.
Matthew McGahan, Director of Sports.com and Executive
Chair of Lottery.com commented:
“Sports.com is incredibly excited to embark on this
transformative journey with Ant Middleton, and we look forward to
creating a brighter, more inspiring future for sports and wellness
in Dubai and beyond, as we continue to innovate and empower the
industry. Ant is a relatable and inspirational figure, having
served as a soldier, adventurer, ex-Elite Special Forces Commander,
leader, TV frontman, motivational speaker, and bestselling author.
He is on a mission to empower and motivate all generations with his
positive thinking message, encouraging them to 'thrive and not just
survive.'"
“His experiences in some of the most mentally and physically
challenging situations on Earth have provided valuable insights
into the transformational benefits of adopting a positive mindset
and his name has become synonymous with self-belief, mental
resilience, overcoming challenges, and helping audiences of all
backgrounds and age groups achieve their full potential.”
Tamer Hassan, renowned actor, entrepreneur, and founder
of The Tamer Hassan Academy of Acting, who is an independent
non-executive director of Lottery.com, expressed his enthusiasm
about the partnership with Ant Middleton, saying,
"I am excited to collaborate with Ant Middleton on a number of
projects, including a film and documentary project. With his
incredible experiences and my passion for supporting emerging
talent, we aim to create inspiring content that resonates with
audiences worldwide."
Ant Middleton, the renowned adventurer and ex-Elite
Special Forces Commander, shared his excitement about the
collaboration with Sports.com, saying,
"I am absolutely thrilled to be joining forces with Sports.com
and becoming a brand ambassador for this dynamic platform. My
journey has always been about pushing boundaries, fostering mental
resilience, and inspiring individuals to thrive. This partnership
aligns perfectly with my mission to empower people of all
backgrounds and ages to reach their full potential. Together with
Sports.com, we are going to take sports and wellness to new
heights, and I could not be more excited about the incredible
opportunities and experiences we will create together."
Safe Harbor: Forward-Looking Statements are included within the
meaning of Section 27A of the Securities Act of 1933, and Section
21E of the Securities Exchange Act of 1934, as amended. All
statements regarding our expected future financial position,
results of operations, cash flows, financing plans, business
strategy, products and services, competitive positions, growth
opportunities, plans and objectives of management for future
operations, including words such as “anticipate,” “if,” “believe,”
“plan,” “estimate,” “expect,” “intend,” “may,” “could,” “should,”
“will,” and similar expressions are forward-looking statements and
involve risks, uncertainties and contingencies, many of which are
beyond our control, which may cause actual results, performance, or
achievements to differ materially from anticipated results,
performance, or achievements. We are under no obligation to (and
expressly disclaim any such obligation to) update or alter
forward-looking statements, whether as a result of new information,
future events or otherwise.
CONTACT: ir@lottery.com
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