Matterport, Inc. (“Matterport”) (Nasdaq: MTTR), the leading spatial
data company driving the digital transformation of the built world,
is being used by Atkinson McLeod, an independent London real estate
group specializing in sales, rentals, and property management, to
develop digital twins to provide virtual experiences for 95 percent
of its properties. The real estate group is also using both
Matterport’s Capture smartphone app and the recently released
Matterport Axis motorized mount to create digital twins of its
properties. With Matterport, Atkinson McLeod reduces the need for
physical property visits, increases the efficiency of property
management, and engages with more potential customers to drive
property sales.
“London real estate is extremely competitive,” said Giles
Atkinson, Director of Atkinson McLeod, who credits Matterport with
providing his group several competitive advantages well beyond the
scope of its original needs. “You need to offer incredibly
responsive, personalized client services to stand out. Matterport
has created many efficiencies for our agents and our clients love
how it improves their home shopping experience. Specifically, when
we included a Matterport of a property in our email marketing, our
click-through rates doubled.”
“With a Matterport digital twin accompanying our property
listings, properties are on the market for less time because we can
expose the home to more clients, faster,” continued Atkinson.
“We’ve reduced in-person visits by 50 percent while improving the
quality and productivity of physical showings because clients can
confirm in advance if a home is a good fit. As we lease out 1,300
properties annually, the efficiency gains add up fast. Generally
speaking, Matterport accelerates our sales process.”
In early 2022, Atkinson McLeod was among the first to begin
using Matterport Axis, Matterport’s new motorized mount for
smartphones that makes it easy and affordable to capture
professional-grade scans. With smooth, precise rotation of a mobile
phone, Matterport Axis allows users to capture high-quality digital
twins using the Matterport Capture app on Android and
iOS.
“With the Matterport Axis device and their smartphone, our
agents work more efficiently, and can now scan, market, and list
their properties all from their mobile device with good image
quality at a reasonable price,” said Atkinson. “In our business,
operational efficiency and speed to market are key. Matterport
helps us close the gap on these metrics.”
Using Matterport Axis and their smartphone, Atkinson McLeod
employees can now capture digital twins the moment they get a key
to a property and upload their property to any website on the same
day. With 56 percent of its clients agreeing that virtual
experiences are useful in the buying process, Atkinson McLeod’s use
of digital twins helps reduce in-person visits of potential buyers,
saving time to list and money while also improving the quality and
productivity of physical showings because clients can determine in
advance if a home is a good fit. Additionally, home sellers use
digital twins to expose properties to more clients. As properties
receive more exposure, properties spend less time on the market
when using a digital twin. In the past, what may have taken 25 to
30 in-person visits, now homes move to contract in three to four
showings to more highly qualified buyers.
“Real estate businesses recognize the power and value that
accurate and high-quality digital twins can bring to their
company,” said Bernard Nguyen, Senior Director of Business
Strategy, Residential Real Estate at Matterport. “Using digital
twins, agents can create engaging virtual experiences that help
reduce the time and money associated with in-person property
visits, allowing agents and their clients to shop more efficiently.
Now with the Matterport Capture app and new Matterport Axis
motorized mount, we've empowered anyone in the real estate industry
to use a smartphone to create their own digital twins.”
Read the Atkinson McLeod case study for more details. To
learn more about Matterport Axis, visit
matterport.com/axis.
About MatterportMatterport, Inc. (Nasdaq: MTTR)
is leading the digital transformation of the built world. Our
groundbreaking spatial data platform turns buildings into data to
make nearly every space more valuable and accessible. Millions of
buildings in more than 177 countries have been transformed into
immersive Matterport digital twins to improve every part of the
building lifecycle from planning, construction, and operations to
documentation, appraisal and marketing. Learn more at
Matterport.com and visit our Discover page to browse a collection
of digital twins captured by our customers.
©2022 Matterport, Inc. All rights reserved. Matterport is a
registered trademark and the Matterport logo is a trademark of
Matterport, Inc. All other marks are the property of their
respective owners.
Media Contact:
Tim McDowdDirector, Communicationspress@matterport.com+1 (650)
273-6999
Investor Contact:Soohwan Kim, CFAVP, Investor
Relationsir@matterport.com
Forward-Looking Statements
This document contains certain forward-looking statements within
the meaning of the federal securities laws, including statements
regarding the benefits of the business combination, the services
offered by Matterport, Inc. (“Matterport”) and the markets in which
Matterport operates, business strategies, debt levels, industry
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differ materially from the forward-looking statements in this
document, including Matterport’s ability to implement business
plans, forecasts, and other expectations in the industry in which
Matterport competes, and identify and realize additional
opportunities. The foregoing list of factors is not exhaustive. You
should carefully consider the foregoing factors and the other risks
and uncertainties described in documents filed by Matterport from
time to time with the U.S. Securities and Exchange Commission (the
“SEC”). These filings identify and address other important risks
and uncertainties that could cause actual events and results to
differ materially from those contained in the forward-looking
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and, except as required by law, does not intend to update or revise
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