To celebrate 60 years of innovation, the
Sharpie Bus is stopping at creative events across the U.S. to equip
Americans with the tools they need to express themselves
ATLANTA, April 18,
2024 /PRNewswire/ -- Ahead of World Creativity
and Innovation Day, Sharpie®, part of the Newell Brands global
portfolio, announced that the new Sharpie Bus, a creativity hub on
wheels, will be heading across America to help encourage and
empower people to use their creativity. In celebration of the new
Sharpie® Creative Markers and the brand's 60th
anniversary, the bus will embark on a cross-country tour, stopping
at festivals and events throughout the year to help attendees
embrace their creative side.
After a recent brand survey uncovered that Americans'
greatest barriers to creativity are lack of confidence (62%) and
not knowing where to start (50%), Sharpie was determined to help
everyone 'get creative.' The Sharpie Bus was created to travel
cross-country and show people that everyone has the innate ability
to make the world their canvas, they just need the proper tools and
confidence to do so.
"Sharpie champions creativity in all forms, and to commemorate
60 years of creative evolution, we want to help everyone embrace
their self-expression by bringing our latest innovation to some of
the country's largest celebrations of creativity," said Gina
Lázaro, Vice President, Brand
Management, Writing at Newell Brands. "The Sharpie Bus is
headed to these creative destinations to help people uncap
creativity and learn how they can turn almost anything into their
own personal canvas."
The Sharpie Bus is brimming with everything people need to
unleash their creativity. Visitors will be able to test out the new
Sharpie Creative Markers on a variety of surfaces – including black
and white paper, wood, metal, acrylic and tile – to experience
first-hand how the brand-new markers make a bold statement on
almost any surface. To commemorate the brand's 60th
anniversary, the bus will also showcase the brand's iconic products
from the past 60 years to pay homage to how the brand has continued
to bring innovation to the writing category since its
inception.
The Sharpie Bus will be kicking off "The World Is Your Canvas"
Tour leading up to World Creativity and Innovation Day
(April 21) at Main Street Arts
Festival in Fort Worth, Texas
(April 18-21). From there, it will
make stops at the following events across the country:
- Gov Ball Music Fest (June
7-9) – New York, New
York
- Art Battle (July
4-6) – Chicago,
Illinois
- Ann Arbor Art Festival (July
18-20) – Ann Arbor,
Michigan
- Comic Con (July 25-28) – San Diego, California
- Art Prize (Sept.
13-15) – Grand Rapids,
Michigan
- Krewe of Boo (Oct.
19) – New Orleans,
Louisiana
- Art Basel (Dec.
6-8) – Miami,
Florida
Everyone who visits the Sharpie Bus will have the opportunity to
try out the new Sharpie Creative Markers to discover why they are
the perfect tool to help people unleash their creativity.
Visitors will be able to take home samples so they can keep the
creativity flowing as the bus continues on its journey. Available
in both brush and bullet tips, the markers feature no-bleed ink in
12 vivid colors that glide like paint with the precision of a
marker and without the hassle and delay of priming like other
acrylic markers today. Sharpie Creative Markers are available
online and in-store at Amazon, Target and Walmart with a
MSRP of $4-$20 across pack sizes and retailers.
The Sharpie Bus will be open to event attendees at each tour
stop. You can follow along with the Sharpie Bus journey by
visiting Sharpie.com to see where it's headed next!
About Sharpie®
In 1964, the iconic Sharpie Fine Point black marker became the
first pen-style permanent marker, and today Sharpie offers a wide
selection of permanent markers, pens, highlighters, and more, for
the classroom, office, and home. Designed for precision and
performance, Sharpie marking and writing instruments are offered in
a variety of specialty and art styles. Sharpie is part of the
Newell Brands global portfolio of leading brands. For more
information, visit www.Sharpie.com.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial
Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®,
Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is
focused on delighting consumers by lighting up everyday
moments.
This press release and additional information about Newell
Brands are available on the company's website,
www.newellbrands.com.
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SOURCE Newell Brands