PURCHASE, N.Y., June 18, 2020 /PRNewswire/ -- Staying hydrated
will taste better than ever as PepsiCo, Inc. (NASDAQ: PEP)
expands the SodaStream brand into away-from-home channels with
the introduction of SodaStream Professional, an eco-friendly
hydration platform. Following a successful pilot test with key
customers, the mobile-enabled platform will allow people to
personalize and digitally track their water-forward beverage intake
while cutting back on plastic bottles. Rolling out commercially
this fall, SodaStream Professional will support the health of both
consumers and the planet as businesses reimagine the future of
beverage experiences.
SodaStream Professional builds on what people love about
SodaStream – the world's leading at-home sparkling water maker
acquired by PepsiCo in 2018 and growing rapidly in the U.S. – by
bringing customizable beverages to workplaces, college campuses and
airports. With the new platform ecosystem, users can choose from
various unsweetened flavors, carbonation levels and temperatures to
create the perfect drink. The personalization options don't end
there – consumers also can record their favorite drink
combinations, set hydration goals and track how many plastic
bottles they've saved to date, all through the accompanying
SodaStream Connect mobile app. By delivering on these key
trends, PepsiCo is ensuring beverage experiences evolve to meet
changing consumer preferences.
"SodaStream Professional offers a unique way for consumers to
personalize great-tasting hydration and reduce single-use packaging
at the same time," said Scott Finlow, chief marketing officer,
PepsiCo Foodservice. "We're thrilled to bring these hallmarks of
the SodaStream brand to channels outside the home for the first
time."
SodaStream Professional was developed with the full capabilities
of PepsiCo -- including design, insights, and research &
development -- to create a platform intentionally crafted with the
modern consumer in mind. The intuitive user experience and physical
look and feel integrates into users' daily routine, making it easy
and exciting to hydrate. With a sophisticated and inviting design
inspired by contemporary furniture, the platform re-imagines
hydration equipment to blend into and enhance the physical
environment around it.
SodaStream U.S. brand expansion continues to help PepsiCo go
"Beyond the Bottle"
SodaStream Professional expands on the beloved global brand further
in the U.S. market, and is the latest innovation in PepsiCo's
"Beyond the Bottle" portfolio, which plays a critical role in
helping PepsiCo make progress towards its vision of a world where
plastics need never become waste. PepsiCo is focused on reducing
the amount of plastic it uses, increasing recycling rates and
recycled material in its packaging, and reinventing packaging.
Through growth of our SodaStream business, an estimated 67 billion
single-use plastic bottles will be avoided through 2025. The
rollout of SodaStream Professional builds on this commitment, which
includes reducing virgin plastic use across its beverage
portfolio by 35% by 2025, LIFEWTR moving to 100% rPET in the U.S.
by the end of 2020, and bubly eliminated plastic bottles as of
January 2020.
For more information, visit SodaStreamProfessional.com or
2019 Sustainability Report. The SodaStream Connect app is
available for iOS and Android devices.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $67 billion in net
revenue in 2019, driven by a complementary food and beverage
portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and
Tropicana. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in estimated annual retail
sales. Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business. For
more information, visit www.pepsico.com.
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SOURCE PepsiCo