The generational brand in baby, driving
purchase decisions for more than 8 million people annually, debuts
a unique offering for expecting families and their fur babies
Babylist, the leading vertical marketplace and commerce
destination for baby, and Wag! (Nasdaq: PET), a platform for busy
pet parents, offering access to five-star dog walking, pet sitting,
expert pet advice, wellness plans, and one-on-one training from a
community of local pet caregivers, are helping new parents make the
transition of bringing home a new baby a little easier.
Beginning today, expecting parents who create a baby registry on
Babylist will receive a free month of Wag! Premium membership,
which gives pet parents 10% off all services booked through Wag!
and includes 24/7 pet care advice through virtual chats with
credentialed veterinary professionals, including veterinarians
(DVMs) and veterinary technicians (LVT/RVT/CVTs). Babylist
registrants will also receive $20 off their first service, like dog
walking, pet sitting, or training, and the option to add overnight
stays and dog walks to their Babylist registry.
“When I was pregnant the first time, I wanted help walking my
German Shepherd each morning the first weeks we were home with the
baby. At the time, there wasn’t a way to add that to a registry.
So, I created one,” said Natalie Gordon, founder and CEO of
Babylist. “Eleven years later, Babylist serves more than half of
first-time parents. With our universal baby registry, you can add
anything from anywhere, including pet care through Wag!'s
marketplace.”
With Babylist, expecting parents can register for the things
they really need. Last year alone, Babylist users registered for
625k different products from 59k websites. Users also registered
for 375k personal help and favors in 2021, ranging from walking the
dog to cooking meals.
With this experience on what expecting parents need – and the
understanding that it is different for every family – Babylist aims
to help make preparing for a baby easier. For families with pets,
this emotional and sometimes overwhelming time can have added
challenges in balancing care, love, and attention. According to a
recent Babylist survey, 60% of expectant and new parents with a dog
said their biggest concern was how to give their pet enough
attention once the baby arrives. Babylist’s partnership with Wag!
hopes to help parents and families ease this transition.
“When my daughters were born, I was able to use Wag! to ensure
my dog Toby was still getting the attention and care he needed,”
said Garrett Smallwood, Chief Executive Officer of Wag!. “For many
of our customers, a pet is their first ‘baby’ and by working with
Babylist, we’re ensuring that not only the expecting parents and
newborns get the support they need, but also the fur siblings.”
Babylist and Wag! created a sample registry where expecting
families and the loved ones who support them can find everything
they need for their pets before bringing home a newborn. To view
the complete registry, visit
https://www.babylist.com/hello-baby/wag-sample-registry.
ABOUT BABYLIST
Babylist is the leading vertical marketplace and commerce
destination for baby, driving purchase decisions for more than 8
million people each year. Utilizing robust proprietary data,
patented technology, and unbiased editorial guidance, Babylist
recommends expert-tested products to those starting their parenting
journey so loved ones can offer their support. Babylist registries
connect new parents and their community of family and friends who
help plan, prepare, and shop for a child's arrival. Babylist is the
generational brand in baby, leading the $67 billion baby products
market as the trusted go-to solution for growing families. To learn
about Babylist’s registry options, editorial content, and more,
visit www.babylist.com.
ABOUT WAG!
Wag! strives to be the #1 app for pet parents, offering access
to 5-star dog walking, pet sitting, expert pet advice and training
from local pet caregivers nationwide. Wag!'s community of over
400,000 pet caregivers are pet people, and it shows. Making pet
parents happy is what Wag! does best. With safety and happiness at
the forefront, pet caregivers with Wag! have a trusted record of
experience with over 12.1 million pet care services completed by
pet caregivers on the Wag! Platform and over $325 million total
bookings across all 50 states, resulting in more than 96% of
services earning 5 stars Wag! also operates Petted.com, the
nation’s largest pet insurance comparison marketplace.
Additionally, the Wag! Pet Caregiver App, empowers pet caregivers
to care for pets in their neighborhood and earn real money. For
more information, visit wag.co.
Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Some of the forward-looking statements can be identified
by the use of forward-looking words. Statements that are not
historical in nature, including the words “anticipate,” “expect,”
“suggests,” “plan,” “believe,” “intend,” “estimates,” “targets,”
“projects,” “should,” “could,” “would,” “may,” “will,” “forecast”
and other similar expressions are intended to identify
forward-looking statements. These statements include those related
to Wag! Group Co.’s (the “Company”) ability to further develop and
advance its pet service offerings and achieve scale; ability to
attract personnel; market opportunity, anticipated growth, and
future financial performance, including management’s financial
outlook for 2022. Forward-looking statements are predictions,
projections and other statements about future events that are based
on current expectations and assumptions and, as a result, are
subject to risks and uncertainties. Many factors could cause actual
future events to differ materially from the forward-looking
statements in this press release, including but not limited to:
management’s financial outlook for 2022; market adoption of the
Company’s pet service offerings and solutions; the ability of the
Company to protect its intellectual property; changes in the
competitive industries in which the Company operates; changes in
laws and regulations affecting the Company’s business; the
Company’s ability to implement its business plans, forecasts and
other expectations, and identify and realize additional
partnerships and opportunities; and the risk of downturns in the
market and the technology industry including, but not limited to,
as a result of the COVID-19 pandemic. The foregoing list of factors
is not exhaustive. You should carefully consider the foregoing
factors and the other risks and uncertainties described in the
“Risk Factors” section of the Company’s final prospectus filed with
the SEC on July 12, 2022 and other documents filed by the Company
from time to time with the Securities and Exchange Commission.
These filings identify and address other important risks and
uncertainties that could cause actual events and results to differ
materially from those contained in the forward-looking statements.
Forward-looking statements speak only as of the date they are made.
Readers are cautioned not to put undue reliance on forward-looking
statements, and the Company assumes no obligation and do not intend
to update or revise these forward-looking statements, whether as a
result of new information, future events, or otherwise. The Company
does not give any assurance that it will achieve its
expectations.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220914005243/en/
Media: media@wagwalking.com Partnerships:
partnerships@wagwalking.com
Investor Relations: Wag!: IR@wagwalking.com ICR for Wag!:
WagIR@icrinc.com
Babylist Media inquiries: press@babylist.com
Wag (NASDAQ:PET)
Historical Stock Chart
From Jun 2024 to Jul 2024
Wag (NASDAQ:PET)
Historical Stock Chart
From Jul 2023 to Jul 2024