Findings from Wag! show pets are the preferred
family member to celebrate with during the upcoming holiday
SAN
FRANCISCO, Sept. 22, 2022 /PRNewswire/ -- With
spooky season approaching, Wag!, (Wag! Group Co.) (Nasdaq:
PET), an American pet services marketplace company powering a
mobile-first technology platform that enables on-demand and
scheduled dog walking, overnight care, training, and other pet care
services, surveyed pet parents nationwide to see how they were
preparing to celebrate Halloween with their pets. Wag! conducted a
national scientific random sample of 1,000 U.S. adult dog or cat
parents, and while it may not be surprising that 95% of pet parents
are excited for Halloween this year, more pet parents are planning
to involve their furry friend in all of the excitement.
![Wag! (PRNewsfoto/Wag!) Wag! (PRNewsfoto/Wag!)](https://mma.prnewswire.com/media/1712693/Screen_Shot_2021_12_17_at_10_23_11_AM.jpg)
This year, 59% of pet parents, who celebrate Halloween, plan to
take their pet(s) Trick-or-Treating, and for 12% of the
Trick-or-Treaters, it will be their first time. It's no secret that
now more than ever, dogs and cats are considered "family members"
instead of just "pets." And Wag!'s survey results emphasize that
sentiment across the board, from festivity planning, to costume
spending, and more.
A rise in pet spending has been an ongoing trend that sees no
sign of slowing down. The Wag! survey found that pet parents are
sparing no expense, with 55% of dog parents and 46% of cat parents
anticipating the cost of their pet costume to exceed $25; and 30% of dog parents and 26% of cat
parents anticipating the cost of their pet costume to exceed
$50. Comparatively, 75% of pet
parents anticipate the cost of their child's costume to exceed
$25, and 44% anticipate the cost of
their child's costume to exceed $50.
Some other key highlights
include:
- Man's Best Friend: 31% would prefer a dog or cat as
their Trick-or-Treating companion to a child or even their
spouse
- The Cat's Meow: 38% would prefer to see a dog or cat
Trick-or-Treating at their door to a child, friend, or
neighbor
- I Can Be Your Hero, Baby: 50% of pet parents who plan to
dress up their dog or cat, are considering a superhero costume for
their pet and 54% are considering a "funny costume" like a pumpkin
or Starbucks cup
- Cute Costumes: 53% think dogs or cats look cuter than
children in Halloween costumes
Respondents were also asked to select the ideal matches of
several dog breeds with a pop-culture costume counterpart. While
these are only suggestions from the survey respondents, and Wag!
wouldn't dare tell pet parents how to dress their pet, the survey
did find that people generally agreed on some tail-wagging costumes
for certain breeds.
- Great Dane + Jurassic Park dinosaur
- Pitbull + Thor
- Cavalier King Charles Spaniel +
Bridgerton character
- Shih-‐tzu + Winifred from Hocus Pocus
- German Shepherd + Batman
- Golden Retriever + Spiderman
- Chihuahua + Yoda
While Halloween is a favorite time of year for revelry, it does
pose some unique challenges for pet parents.
Halloween Hazards:
- Boo! Hiss: 40% say their pet exhibits behavior
challenges during Halloween due to unfamiliar guests in their
space
- I Want Candy!: 53% of dog parents say their dog has
tried to eat chocolate during Halloween and 11% say they have this
problem every year
Wag! offers these simple tips for
a safe and healthy howl-i-day:
- Avoid letting kids give the dog any of their treats. A 22 lb
dog would need to ingest only 65g of chocolate (little more than a
large Hershey bar) for it to be fatal. Double check to ensure the
treats are far away from Fido's reach!
- Choose Halloween decor that is pet safe and as far off the
ground as possible.
- Before all the nighttime activity excitement, be sure to give
your doggo a good, extra long walk to tire them out and help them
cope with the unfamiliar sights and sounds of Halloween.
Survey Methodology
Summary
This sample of 1,000 U.S. adults was surveyed on September 7 and 8, 2022. All respondents are pet
parents of at least one cat or dog and are likely to celebrate
Halloween this October. This scientific random sample has a margin
of error of 3.1% with 95% confidence
About Wag! Group Co.
Wag! strives to be the #1 platform for busy pet parents,
offering access to 5-star dog walking, pet sitting, expert pet
advice, wellness plans, and one-on-one training from Wag!'s
community of 400,000 local pet caregivers nationwide in addition to
pet insurance options from the leading pet insurance companies.
Making pet parents happy is what Wag! does best. With safety and
wellness at the forefront, Wag! has a trusted record of experience
with more than 12 million pet care services completed by pet
caregivers on the Wag! Platform, across 5,300 cities and 50 states,
with pet parents rating 96% of services as 5-star. Wag! also
operates Petted.com, the nation's largest pet insurance comparison
marketplace. In addition to the Wag! Pet Caregiver App, empowers
pet caregivers to care for pets in their neighborhood and earn real
money. For more information, visit wag.co.
Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Some of the forward-looking statements can be identified
by the use of forward-looking words. Statements that are not
historical in nature, including the words "anticipate," "expect,"
"suggests," "plan," "believe," "intend," "estimates," "targets,"
"projects," "should," "could," "would," "may," "will," "forecast"
and other similar expressions are intended to identify
forward-looking statements. These statements include those related
to the Company's ability to further develop and advance its pet
service offerings and achieve scale; ability to attract personnel;
market opportunity, anticipated growth, and future financial
performance, including management's financial outlook for 2022.
Forward-looking statements are predictions, projections and other
statements about future events that are based on current
expectations and assumptions and, as a result, are subject to risks
and uncertainties. Many factors could cause actual future events to
differ materially from the forward-looking statements in this press
release, including but not limited to: management's financial
outlook for 2022; market adoption of the Company's pet service
offerings and solutions; the ability of the Company to protect its
intellectual property; changes in the competitive industries in
which the Company operates; changes in laws and regulations
affecting the Company's business; the Company's ability to
implement its business plans, forecasts and other expectations, and
identify and realize additional partnerships and opportunities; and
the risk of downturns in the market and the technology industry
including, but not limited to, as a result of the COVID-19
pandemic. The foregoing list of factors is not exhaustive. You
should carefully consider the foregoing factors and the other risks
and uncertainties described in the "Risk Factors" section of the
Company's final prospectus filed with the SEC on July 12, 2022 and other documents filed by the
Company from time to time with the Securities and Exchange
Commission. These filings identify and address other important
risks and uncertainties that could cause actual events and results
to differ materially from those contained in the forward-looking
statements. Forward-looking statements speak only as of the date
they are made. Readers are cautioned not to put undue reliance on
forward-looking statements, and the Company assumes no obligation
and do not intend to update or revise these forward-looking
statements, whether as a result of new information, future events,
or otherwise. The Company does not give any assurance that it will
achieve its expectations.
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SOURCE Wag!