REDWOOD CITY, Calif.,
Oct. 8, 2021 /PRNewswire/ --
Poshmark, Inc. (Nasdaq: POSH), a leading social marketplace for new
and secondhand style for women, men, kids, pets, home and more,
today announced product innovations and a newly established team
dedicated to support its millions of sellers across the U.S.,
Canada, Australia and India. At its annual community conference,
PoshFest, Poshmark unveiled its vision for how it will become the
number one destination for sellers around the world. This includes
a suite of seller-focused innovations that bring the insights and
personalization of the in-store retail experience online and at
scale. The company also named co-founder, Tracy Sun, its Senior Vice President of Seller
Experience, a new role dedicated to serving Poshmark's diverse
and engaged seller community. Through these investments, Poshmark
is making it easier for sellers to engage with more shoppers and
buyers — which, in turn, empowers them to build better businesses
in an ever-evolving retail ecosystem.
"Our seller community has transformed from a decade ago with
many scaling well beyond casual selling to new levels of success,
and we are committed to fueling their ambition and aspirations for
growth," said Manish Chandra,
founder and CEO of Poshmark. "Paramount to this is placing a
trailblazer at the helm of the seller experience, ensuring
best-in-class technology and robust support for our sellers. I can
think of no one more poised for the task than our co-founder,
Tracy Sun. Her passion for the
community drives her vision and we look forward to helping our
sellers reach new levels of growth with this next iteration of the
Poshmark experience."
Poshmark's newly established Seller Experience team is focused
on supporting and innovating for sellers at all levels — from
casual sellers to larger boutiques and brands — to make sure anyone
who wants to sell on Poshmark can quickly and easily get a closet
online and, depending on their motivations, grow and scale over
time. The product releases announced today — My Shoppers and Closet
Insights — transform the seller experience by arming sellers with
powerful customer and closet insights akin to capabilities
typically reserved for larger-scale retailers, helping to take
their businesses to new levels.
My Shoppers: Poshmark debuted My Shoppers, a
revolutionary clienteling feature that serves as Poshmark's version
of the world's most skilled in-store retail associate. Just as an
in-store retail associate might engage with a potential customer —
from suggesting relevant products, to personal styling based on
what a shopper is browsing or liking, My Shoppers enables sellers
to apply the same, highly personalized experience online and at
scale. With My Shoppers, sellers can first pinpoint, then close
compelling leads with razor-like precision, all in one tool.
Entirely backed by social commerce, sellers can quickly and simply
move through the sales funnel — whether it is sending promotional
discounts or personalizing merchandise. My Shoppers makes it more
seamless than ever before to engage with shoppers and turn them
into buyers.
Closet Insights: The company also introduced Closet
Insights, a dynamic dashboard that provides sellers with valuable,
real-time inventory and sales data. Closet Insights allows sellers
to easily and efficiently understand business performance over time
to inform strategy, leverage relevant tools to drive action and
improve sales.
"Our sellers are the heart and soul of the Poshmark community
and we are committed to helping them thrive at every step of their
journey — whether that's an individual selling in their spare time
or a larger brand looking to embrace a circular model," said
Tracy Sun, Co-founder and Senior
Vice President of Seller Experience at Poshmark. "We want to enable
everyone to participate in the digital economy by making it simple
and easy to sell online and in doing so, upend the entire
e-commerce experience as we know it. We believe the future of
shopping is in the hands of millions of people who seek a simple,
social and sustainable way to shop and we want to be their number
one destination."
These new seller innovations come on the heels of a host of
features released in the past year designed to enhance seller
productivity and scalability: Bulk Listing Actions, which allows
sellers to quickly and efficiently share listings, make closet-wide
pricing changes and execute multiple offers to likers at once;
Listing Videos, which offer the ability to embed short videos
within listings; Style Tags, which allows users to shop by trend
and improves shopper discovery and matching; and Seller Discounted
Shipping, which gives sellers the flexibility to adjust the
shipping price to help close the sale.
About Poshmark
Poshmark is a leading social
marketplace for new and secondhand style for women, men, kids,
pets, home and more. By combining the human connection of physical
shopping with the scale, ease, and selection benefits of
e-commerce, Poshmark makes buying and selling simple, social, and
sustainable. Its community of more than 80 million registered users
across the U.S., Canada,
Australia and India, is driving the future of commerce while
promoting more sustainable consumption. For more information,
please visit www.poshmark.com, and for company news and
announcements, please visit investors.poshmark.com. You can also
find Poshmark on Instagram, Facebook, Twitter, TikTok, Pinterest,
YouTube, and Snapchat.
Media Contact
pr@poshmark.com
Investor Contact
ir@poshmark.com
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SOURCE Poshmark