Ruhnn Announces RMB100 Million Initiative to Identify and Invest in Top KOLs
July 13 2020 - 5:37AM
Ruhnn Holding Limited (“ruhnn” or the “Company”) (NASDAQ: RUHN), a
leading internet key opinion leader (“KOL”) facilitator in China,
today announced up to RMB100 million initiative (the “BK Plan”) to
identify and invest in top KOLs and strengthen the Company’s KOL
pool under its platform model.
To act as a supplement to the Company’s core incubated KOLs, the
BK Plan is targeting top KOLs who have a large number of followers
and strong influencing power on major social platforms in China,
such as Bilibili, Douyin, Kuaishou and Xiaohongshu. Drawing on
extensive experience and in-depth knowledge of best practices
across the industry, the Company will provide these KOLs with new
monetization opportunities, such as e-commerce live-streaming,
advertising campaigns and online sharing stores opened in the name
of KOLs, as well as strengthen their monetization capabilities.
This strategy has been proved successful by the performance of
recently signed top KOLs through long-term agreements.
Mr. Lei Sun, founder, director and Chief Executive Officer of
ruhnn, commented, “The BK Plan is expected to further enrich our
top KOL pool while bringing synergies to grow our established and
emerging KOLs. In building China’s leading technology-driven KOL
platform, ruhnn has become a cooperation platform for emerging
fashion brands in China. With the new additions of top KOLs under
our platform model, we aim to attract more brands to our platform,
expand our business ecosystem, further increase our market share
and support the overall development of the whole KOL industry.
“In addition, our platform model has experienced rapid growth in
fiscal year 2020 and will continue to be a critical growth driver
and an important part of our long-term core strategy. We anticipate
the BK Plan will further enhance and accelerate our platform
business and support top KOLs looking to enhance their monetization
capability, leading to a win-win outcome,” Mr. Sun concluded.
About Ruhnn Holding Limited
Ruhnn is a leading internet KOL facilitator in China. The
Company connects influential KOLs who engage and impact their fans
on the internet to its vast commercial network to build the brands
of fashion products. Ruhnn pioneered the commercialization of the
KOL ecosystem in China, and operates under both platform and
full-service models. The platform model promotes products sold in
third-party online stores and provides advertising services on
KOL’s social media spaces to third-party brands and merchants. The
Company’s full-service model integrates key steps of the e-commerce
value chain from product design and sourcing and online store
operations to logistics and after-sale services. As of March 31,
2020, the Company had 168 signed KOLs with an aggregate of 206.3
million fans across major social media platforms in China.
For more information, please visit http://ir.ruhnn.com.
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the “safe harbor” provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
“will,” “expects,” “anticipates,” “future,” “intends,” “plans,”
“believes,” “estimates” and similar statements. Among other things,
the business outlook and quotations from ruhnn’s management in this
announcement as well as ruhnn’s strategic and operational plans
contain forward-looking statements. Ruhnn may also make written or
oral forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission (“SEC”) on Forms 20-F and 6-K,
in its annual report to shareholders, in press releases and other
written materials and in oral statements made by its officers,
directors or employees to third parties. Statements that are not
historical facts, including statements about ruhnn’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: the Company’s goals and strategies; the
Company’s future business development, financial condition and
results of operations; trends in the internet KOL facilitator
industry in the PRC and globally; competition in the Company’s
industry; fluctuations in general economic and business conditions
in China; and the regulatory environment in which the Company
operates. Further information regarding these and other risks is
included in the Company’s filings with the SEC, including its
registration statement on Form F-1, as amended, and its annual
reports on Form 20-F. All information provided in this press
release is as of the date of this press release, and ruhnn does not
undertake any obligation to update any forward-looking statement,
except as required under applicable law.
For investor and media inquiries, please
contact:
In China:
Ruhnn Holding LimitedSterling SongSenior Director of Investor
RelationsTel: +86-571-2825-6700E-mail: ir@ruhnn.com
The Piacente Group, Inc.Emilie WuTel: +86-21-6039-8363E-mail:
ruhnn@thepiacentegroup.com
In the United States:
The Piacente Group, Inc.Brandi PiacenteTel:
+1-212-481-2050E-mail: ruhnn@thepiacentegroup.com
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