SmileDirectClub Partners With Comedian Heather McMahan To Encourage Acts Of Kindness During World Smile Week
September 30 2021 - 7:00AM
To celebrate World Smile Day on October 1, SmileDirectClub, the
next generation oral care company with the first medtech platform
for teeth straightening, is launching a social media kindness
chain, prompting followers to inspire smiles by sharing random acts
of kindness during World Smile Week, from October 1st through 8th.
SmileDirectClub will be partnering with comedian Heather McMahan to
kick-off this social media kindness chain, which will reward
selected participants with our award-winning smile care products
and free aligner treatment (subject to eligibility).
With a mission to democratize access to a smile each and every
person loves by making it affordable and convenient,
SmileDirectClub believes in the importance and power of a smile.
According to a recent survey, the majority of people
feel happiness, an increase in positivity and a decrease in
stress, when someone makes them smile. Additionally, 91% of people
wish the world was filled with more random acts of kindness and
smiles, and 82% of people stated that witnessing an act of kindness
made them smile and want to pay it forward.*
World Smile Week is about spreading kindness where you can.
Whether participants choose to compliment a loved one or give back
to their community this World Smile Week, SmileDirectClub and
McMahan will be encouraging individuals to share their smile-worthy
moments on social media to inspire others to do the same. Now more
than ever, spreading smiles is important, which is why
SmileDirectClub will be awarding select winners with smile care
products and a free treatment (to eligible participants).
“People want to see more kindness in the world today, and we
know that witnessing acts of kindness can inspire people to pay it
forward. We’re excited to partner with Heather to help ignite
positivity and smiles, and highlight the importance of paying it
forward,” said John Sheldon, Chief Marketing Officer at
SmileDirectClub. “With our mission of increasing access to smiles
around the world, we’re thrilled to partner this World Smile Week
with someone who is no stranger to inspiring smiles in their daily
life.”
Since launching in the U.S. in 2014, SmileDirectClub has become
one of the fastest-growing health technology companies, serving
well over 1.5 million customers around the world. To celebrate
World Smile Week, SmileDirectClub will offer 20% off select smile
care products with promo code SMILE20.** The promotion will run
during World Smile Week (Oct 1-8) and will feature top-selling
products including the SmileDirectClub Electric Toothbrush, Teeth
Whitening Kit with LED Light, Smile Spa, Large Tank Water Flosser
and more.
About SmileDirectClub SmileDirectClub,
Inc. (“SmileDirectClub”) is an oral care company and creator of the
first medtech platform for teeth straightening. Through its
cutting-edge telehealth technology and vertically integrated model,
SmileDirectClub is revolutionizing the oral care industry, offering
consumers the ability to get clinically safe and effective
treatment but without the 3x markup. SmileDirectClub’s mission is
to democratize access to a smile each and every person loves by
making it affordable and convenient for everyone. SmileDirectClub
is headquartered in Nashville, Tennessee and operates in the U.S.,
Canada, Australia, New Zealand, United Kingdom, Ireland, Germany,
Netherlands, Austria, Hong Kong, Singapore, Spain, France and
Mexico. For more information, please visit SmileDirectClub.com.
Contact: SmileDirectClub Media
Relations: Press@SmileDirectClub.com
About Heather McMahanA beloved standup
comedian, Instagram storyteller & the best friend everyone
wants, Heather has seen her fandom skyrocket with fans and the
industry falling for her voice, her wit and her southern flair.
Last year Heather debuted her podcast, Absolutely Not with Heather
McMahan which leapt into the top ten on Apple on the day of the
release. She will star in the upcoming Netflix film LOVE HARD which
premieres November 5 and is in development on GOOD GRIEF with
Peacock, a show based on her life. She is currently on her
inaugural stand-up tour "The Farewell Tour" around the US. You can
see upcoming shows here.
* Source: OnePulse Survey, n=300 US Consumers, 16+ years
old with representative market mix of gender, ethnicity, age group,
HH income, and geographic location
**NO PURCHASE NECESSARY; void where prohibited. Sweepstakes runs
Oct. 1, 2021 – Oct. 7, 2021. Open to legal residents of the U.S.
(including D.C.) who have reached the age of majority in their
state at the time of entry. One eligible prize winner will receive
a set of SmileDirectClub Clear Aligners (ARV: $1,950) and bright
on® Whitening Kit (ARV: $79). Total ARV: $2,029. Five runners-up
will receive select SmileDirectClub oral care products such as a
SmileDirectClub Electric Toothbrush (ARV: $25.00), a Teeth
Whitening Kit with LED Light (ARV: $67.00), a smile spa™ Ultrasonic
and UV Cleaning Machine (ARV: $38.00), and/or a Large Tank Water
Flosser (ARV: $40.00). To enter: (i) “like” Heather McMahan’s
official World Smile Week post/ (ii) comment how you are spreading
kindness during World Smile Week; and (iii) follow @heathermcmahan
and @smiledirectclub on Instagram. Limit 1 entry per person. See
Official Rules here for details. Sponsored by SmileDirectClub,
414 Union St., 8th Floor, Nashville, TN 37219
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