LAS VEGAS and ATLANTA, May 18,
2020 /PRNewswire/ -- Scientific Games
Corporation (NASDAQ: SGMS) ("Scientific Games" or the
"Company") congratulates the Pennsylvania Lottery (or the
"Lottery") on the most commercially successful iLottery
online/mobile launch in North
America to date as total sales for the popular digital
lottery games hit the $1 billion mark
shortly before the program's two-year anniversary. Significantly
surpassing any previous North American iLottery launch in history,
the program launched and managed by Scientific Games is also on
track to top $1 billion in sales
annually.
"Our goal in offering our players the option for online/mobile
play in May 2018 was simply to meet
players where they are, which is online, and it has been
exceptionally well-received," said Drew
Svitko, Executive Director of the Pennsylvania Lottery.
"During this unprecedented time, we are reminding Lottery players
that they have the option to take advantage of playing PA Lottery
online games at pailottery.com. This is the only place where PA
Lottery players can buy their Powerball® and Mega Millions® tickets
without having to leave their homes. This is also another way
people can support older Pennsylvanians during this challenging
time."
Svitko went on to say that the PA iLottery program has helped
protect vital funding for state programs benefitting older
Pennsylvanians.
The Pennsylvania iLottery
program is powered by Scientific Games' OGS, the industry leading
content aggregation platform, and OpenPlatform™, a player
account management suite that includes responsible gaming tools,
and an innovative affiliate program that benefits the Lottery's
retailers. As part of the affiliate program, the Lottery currently
has a partnership with about 500 of its 9,800 retailers to
encourage players to sign up for online/mobile play. During the
first full fiscal year of iLottery, Pennsylvania's traditional lottery sales—or
sales at brick-and-mortar retailers—grew 7.2% over the prior fiscal
year and Scratch-Off sales grew 5.9%.
The Pennsylvania Lottery, which already had the highest
performing combined retail and digital instant lottery program in
North America, continues to break
records with an 80% jump in iLottery revenues (current weeks vs.
pre-COVID weeks) and a 200% uptick in first time players. The
state's iLottery sales recently hit a record $4.2 million in online/mobile sales in a single
day and are currently averaging over $3
million per day.
"What's encouraging to states looking to launch online/mobile
lottery sales is that when the COVID crisis happened, Pennsylvania had a partnership and program in
place to protect vital funding—including effective management of
the combined retail and digital game portfolio, an iLottery
platform and services to attract and retain players, integrated to
support retailers while continuing the strategic management of
traditional lottery products sold in stores," said Pat McHugh, Group Chief Executive, Lottery for
Scientific Games.
Currently, 13 of 46 U.S. lotteries allow lottery games to be
purchased online, but only seven of those, including Pennsylvania, offer eInstant games. The
Pennsylvania Lottery currently offers players 70 different eInstant
games.
"Many states will look to Pennsylvania's program to modernize lottery
products online and at retail," said McHugh. "Pennsylvania has effectively managed
high-performing retail and digital instant games creating benefits
for players, retailers and the Commonwealth's programs supporting
older Pennsylvanians."
In addition to retail and digital game portfolio management,
Scientific Games provides the Pennsylvania Lottery with consumer
research, player acquisition and retention programs, and an
omni-channel iLottery platform, as well as a team of marketing
experts who use powerful CRM tools and bonusing programs that
engage and retain lottery players. The Company is also the
Lottery's longtime systems technology and retail instant game
provider.
Scientific Games launched the world's first secure retail
instant game in 1974, the first digital instant game in the U.S. in
2014, and is the leading provider of lottery interactive games,
mobile apps, player loyalty programs and other interactive products
and services in the U.S. lottery industry.
© 2020 Scientific Games Corporation. All Rights Reserved.
About Scientific Games
Scientific Games
Corporation (NASDAQ: SGMS) is a world leader in entertainment
offering dynamic games, systems and services for casino, lottery,
social gaming, online gaming and sports betting. Scientific Games
offers the gaming industry's broadest and most integrated portfolio
of game content, advanced systems, cutting-edge platforms and
professional services. Committed to responsible
gaming, Scientific Games delivers what customers and players
value most: trusted security, engaging entertainment content,
operating efficiencies and innovative technology. For more
information, please visit scientificgames.com.
The information contained on, or that may be accessed through,
our website is not incorporated by reference into, and is not a
part of, this document.
Media Contact
media@scientificgames.com
Forward-Looking Statements
In this press release,
Scientific Games makes "forward-looking statements" within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995. Forward-looking statements can be identified by words such as
"will," "may," and "should." These statements are based upon
management's current expectations, assumptions and estimates and
are not guarantees of timing, future results or performance.
Therefore, you should not rely on any of these forward-looking
statements as predictions of future events. Actual results may
differ materially from those contemplated in these statements due
to a variety of risks, uncertainties and other factors, including
those factors described in our filings with the Securities and
Exchange Commission (the "SEC"), including Scientific Games'
current reports on Form 8-K, quarterly reports on Form 10-Q and its
latest annual report on Form 10-K filed with the SEC on
February 18, 2020 (including under
the headings "Forward-Looking Statements" and "Risk Factors").
Forward-looking statements speak only as of the date they are made
and, except for Scientific Games' ongoing obligations under the
U.S. federal securities laws, Scientific Games undertakes no
obligation to publicly update any forward-looking statements
whether as a result of new information, future events or
otherwise.
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SOURCE Scientific Games Corporation