Aristocrat, Shuffle Master, and Ongame Network Enter Into Strategic Relationship to Offer Premier Online Poker Solution
June 12 2012 - 8:02AM
Marketwired
Aristocrat Technologies, already firmly established as a leader in
providing casino management and online gaming solutions to
customers in North America, announced today it has entered into a
strategic relationship with Shuffle Master, Inc. (NASDAQ: SHFL) and
Ongame Network Ltd. that will bring together Aristocrat's
award-winning iGaming platform (nLive) with a premier online poker
solution.
Under the agreement, Aristocrat will make available to its
casino customers Ongame's poker content to further enhance the more
than 30 proprietary games already included in the nLive
package.
The addition of the Ongame product will provide operators with
another solution, in that it will allow them to access and share in
a larger liquidity pool and network.
Aristocrat's Vice President of Systems Sales & Marketing
Kelly Shaw said, "We already created one of the best online gaming
solutions in nLive, and now we wanted to further enhance the
product by giving operators the ability to access and offer to
their players Ongame's premier poker content."
Shaw continued, "Today both Aristocrat and Bally Technologies
have agreed to offer Ongame as one of their preferred poker
solutions. We have already begun work on integrating the Ongame
poker solution into our nLive platform, and it is our intent to
offer customers the opportunity to participate in a combined
liquidity pool that will be beneficial to their customers and to
the operators themselves."
"We are very excited that Aristocrat has selected Ongame. Deals
such as this are part of our strategy for Ongame upon our closing
of the acquisition, and we are very excited that they are starting
these integration opportunities prior to our bringing Ongame into
the Shuffle Master family," said Gavin Isaacs, Chief Executive
Officer of Shuffle Master.
Aristocrat's nLive solution was recently recognized by Casino
Journal on its list of the Top 20 Most Innovative Gaming Technology
Products Awards for 2011. nLive was the only
Internet Gaming System to make the list.
Aristocrat's innovative nLive is a comprehensive, turnkey
solution that empowers casinos to take their brand to players
online. nLive sites are branded to the casino, not to Aristocrat,
so the casino's players can extend their experience with the
property brand they know and enjoy.
Adding to the power of the nLive casino is nLiveLink, which
links a casino's online casino to its land-based CMS via
Aristocrat's Oasis 360™ casino management system. nLiveLink is the
first online-to-CMS convergent system to launch in the U.S.,
capturing customers online and registering them in a land-based
property's Oasis 360 system.
Earlier this year, Shuffle Master announced the company entered
into a definitive agreement to acquire Ongame Network Ltd.
("Ongame"), from bwin.party Services (Austria) GmbH.
About Aristocrat Aristocrat Technologies
Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a
leading global provider of gaming solutions. The Company is
licensed by more than 200 regulators and its products and services
are available in more than 90 countries around the world.
Aristocrat offers a diverse range of products and services
including electronic gaming machines and casino management systems.
For further information visit the Company's website at
www.aristocratgaming.com.
About Shuffle Master, Inc. Shuffle Master,
Inc. is a leading global gaming supplier committed to making gaming
more fun for players and more profitable for operators through
product innovation, and superior quality and service. The Company
operates in legalized gaming markets across the globe and provides
state-of-the-art, value-add products in five distinct categories:
Utility products, which include automatic card shufflers and
roulette chip sorters; Proprietary Table Games, which includes live
games, side bets and progressives; Electronic Table Systems, which
include various e-Table game platforms; Electronic Gaming Machines,
which include video slot machines; and newly introduced iGaming,
which features online versions of Shuffle Master's table games,
social gaming, and mobile applications. The Company is included in
the S&P Smallcap 600 Index. Information about the Company and
its products can be found on the Internet at www.shufflemaster.com,
or on Facebook, Twitter and YouTube.
About Ongame Network Ltd. Ongame Network
Ltd. is one of the world's largest B2B poker providers. The global
network includes more than 25 of the e-gaming industry's strongest
brands and operators and has up to 45,000 concurrent players at
peak hours. Ongame operates on regulated iGaming markets, including
France, Italy, Denmark and Spain. Further information about the
Company can be found at www.ongame.com.
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