AIRPORT CITY, Israel,
April 1, 2016 /PRNewswire/
-- SodaStream International Ltd. (SODA), the world's largest
sparkling water brand, announced today, that it was the brand
behind a fun, new April Fools' project with Thor, The
Mountain, Bjornson of Game of Throne's fame.
The collaboration, focused around a hilarious piece of video
content, sees The Mountain, advertising his new brand,
Heavy Bubbles – Sparkling Water That Makes you
Sweat. The Game of Thrones star advocates carrying heavy
bottles (schlepping) as best practice for sweaty urban fitness
exercise. Revealed as satire, SodaStream appears as the only
sane answer for all your sparkling water needs.
The campaign based on research drives home importance to the
fact that consumers who carry full water bottles, with the
intention of drinking, unnecessarily end up toting excessive weight
throughout the day. The video highlights the importance of
hydration as a part of everyday health and fitness wellbeing, yet
offers SodaStream's in-home sparkling water maker as a more
practical tool to increase water daily water consumption
The campaign was created and produced by global creative agency
Allenby.co.il Concept House and the videos were directed by
New York based, award-winning
director Vania Heiman. The feature
uses a unique humoristic tone and style and is part of a broader
campaign which includes a behind the scenes video and a Facebook
page.
As holder of Europe's Stronger
Man title, Bjornson was chosen by SodaStream as the perfect
ambassador for the campaign.
"Fun, revolutionary and disruptive campaigns are very much part
of our culture," stated Daniel
Birnbaum, CEO of SodaStream. "We wanted to emphasize how
ridiculous it is to continue to carry bottles home from the
Supermarket, so we came up with this crazy, out-of-the box
campaign. We know that this consumer habit is hard to break,
so we brought Europe's Strongest
Man to help us," he continued, with a wink.
While Bjornson needs absolutely no help carrying heavy weights,
he did state, "I've been using SodaStream since I was a kid and was
therefore thrilled to collaborate in this video. I'm always
open to new techniques for exercising, but you've got to admit that
carrying bottles home from the supermarket is a hassle and actually
pretty stupid when we have an alternative such as SodaStream."
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of Sparkling Water Makers, which
enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water more exciting and fun to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
70,000 retail stores across 45 countries. To learn more about how
SodaStream makes water exciting and follow SodaStream
on Facebook, Twitter,
Pinterest, Instagram and YouTube,
visit www.sodastream.com.
Video - https://www.youtube.com/watch?v=_XGd8w9RhUM
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sodastream-reveals-april-fools-prank-heavy-bubbles-300245024.html
SOURCE SodaStream International Ltd.