America’s Drive-In Brings Its Iconic Flavors to Retail
April 04 2018 - 10:36AM
Business Wire
SONIC’s beloved Cherry Limeade available for
the first time in Freezer Novelties and Frozen Ice Pops at
retailers nationwide
Fans rejoice as SONIC® Drive-In’s (NASDAQ: SONC) iconic and
wildly popular flavors like Cherry Limeade®, Ocean Water® and
others are coming to grab-and-go products including Freezer
Novelties in stores now, with Frozen Ice Pops, Gelatins, Puddings
and Lollipops coming later this Spring.
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the full release here:
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SONIC Drive-In's new Frozen Ice Pops,
Gelatins and Puddings (Photo: Business Wire)
With more than 3,500 drive-ins serving approximately 3 million
guests daily in 45 states, SONIC is known for made-to-order
American classics, innovative flavors and personalized service. The
addition of grocery store products allows fans to experience their
favorite SONIC flavors at home in new and fun ways while also
incorporating into recipes and entertaining.
“With the introduction of these new and exciting retail
products, we’re keeping SONIC top-of-mind by meeting current fans
where they are and welcoming new fans to the brand where a drive-in
does not yet exist,” says John Budd, chief strategy and business
development officer for SONIC.
The products will be available in retail stores nationwide
Spring 2018 through licensing partners including Jel Sert Company
(gelatin, pudding mixes and shelf-stable freezer bars),
Ziegenfelder (frozen ice pops) and Quality Candy (lollipops and
hard candy). The partnerships were brokered by SONIC’s licensing
agency, Brand Central.
SONIC is the latest addition to Brand Central’s roster of
high-profile food and beverage brands.
To learn more, visit sonicdrivein.com.
About SONIC, America's
Drive-In
SONIC, America's Drive-In is the nation's largest drive-in
restaurant chain serving approximately 3 million customers every
day. Nearly 94 percent of SONIC's 3,500 drive-in locations are
owned and operated by local business men and women. For 65 years,
SONIC has delighted guests with signature menu items, 1.3 million
drink combinations and friendly service by iconic Carhops. Since
the 2009 launch of SONIC's Limeades for Learning philanthropic
campaign in partnership with DonorsChoose.org, SONIC has
donated $9.5 million to public school teachers nationwide
to fund essential learning materials and innovative teaching
resources to inspire creativity and learning in their students. To
learn more about Sonic Corp. (NASDAQ/NM: SONC), please
visit sonicdrivein.com and please visit or follow us
on Facebook and Twitter. To learn more about SONIC's
Limeades for Learning initiative, please
visit LimeadesforLearning.com.
About Brand Central
Brand Central LLC is a premiere global brand consultancy that
provides comprehensive business solutions in the areas of brand
extensions, brand creation, and brand acquisitions to some of the
world’s most recognized brands including: Snyder’s-Lance, Tapatio
Hot Sauce, Cap’n Crunch, and more. Their mission is to help clients
unlock the full potential of their brands to enhance value while
generating substantial revenue. For additional information please
contact Ross Misher at 310-268-1231 or visit
www.brandcentralgroup.com.
SONC-M
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version on businesswire.com: https://www.businesswire.com/news/home/20180404005873/en/
For SONIC Drive-InRachel Shin,
512-542-2827rachel.shin@cohnwolfe.com
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