Collaboration celebrates hip-hop pioneers with a new speaker
design by artist Barry McGee
Today, Sonos (Nasdaq: SONO) unveiled its exclusive collaboration
with one of the most influential and iconoclastic artists in global
music culture, Beastie Boys. Honoring the creative spirit of the
inventive New York trio, in conjunction with the release of Beastie
Boys Book, Sonos has collaborated with Adam “Ad-Rock” Horovitz,
Michael “Mike D” Diamond, and San Francisco-based artist,
Barry McGee – on a strictly limited Sonos Play:5 Beastie Boys
Edition speaker, with all proceeds going to charity.
The Sonos mission is to empower the world to listen better, but
it is also deeply focused on contributing to culture, enabling
access to music, and music education, so proceeds from the
collaboration will be given to Peace Sisters and Little Kids Rock
in the name of the Adam Yauch Foundation, along with a sizeable
product donation.
“It’s no coincidence that the first song ever played out loud on
a Sonos was ‘No Sleep till Brooklyn’. Beastie Boys are
a revered and inspirational force in music, with a legacy
we are incredibly grateful to support through this
exclusive collaboration, celebrating the work and
philosophies we respect
enormously,” said Brian Beck, Sonos Global Head of
Music.
For the design, Barry McGee decided to reference the intricate
wordplay and evolutionary identity associated with an ever-changing
artist, that spliced genres and shattered boundaries since starting
out as a hardcore punk band in 1979. Creating a new, linear
typeface for the band, the bold graphic is applied in red to the
grille of a monochromatic white Sonos Play:5, creating an abstract,
yet striking product.
"Beastie Boys always adapted their style to each moment, and the
albums get better with time. I wanted to use graphics in the same
spirit - something abrasive that rewards a closer look. The speaker
has a pretty contemporary and clean design, so I used a pattern
that disrupts the front of the speaker, but still complements it,"
McGee said.
The Sonos Play:5 Beastie Boys Edition will debut during Beastie
Boys Book: Live & Direct tour that kicks off in New York City
on Monday, Oct. 29, with shows in Brooklyn, Los Angeles, San
Francisco, and London, UK. Each night of Beastie Boys Book: Live
& Direct tour will feature readings, conversations between Mike
D, Ad-Rock, a special “slide show” and more surprises – all with a
live score provided by Mix Master Mike – and a brand new
Beastie Boys exhibit. Sonos will provide the sound experience at
each event, playing a mixtape curated by Ad-Rock and Mike D, but
will also give fans at each location the chance to win a special
signed version of the speaker.
“When I grew up in New York, we’d discover new music anywhere
from a DJ in a club, to a boombox in the street or subway, or a
taxi driver’s radio—all of which involved leaving the house. These
days, with help from Sonos, you can access all the music you want
at any time and in the highest fidelity, in your bathrobe and
slippers, or your finest silk smoking jacket,” Mike D said.
“Whatever you’re wearing, we look forward to hopefully turning you
on to our custom-curated playlists—and thanks to Barry McGee, the
source of the sounds will look just as sweet.”
Priced at $499 USD, the Sonos Play:5 Beastie Boys Edition will
be available in Dec. 2018 on sonos.com, at the Sonos flagship store
in NYC, as well as select retailers worldwide. For more information
please visit sonos.com/beastieboys.
Beastie Boys Book
Written by Ad-Rock and Mike D, with contributions from Amy
Poehler, Colson Whitehead, Spike Jonze, Wes Anderson, Luc Sante,
and more, Beastie Boys Book is a panoramic experience that tells
the story of Beastie Boys for the first time in the band members’
own words.
Adam “Ad-Rock” Horovitz and Michael “Mike D” Diamond offer
revealing and very funny accounts of their transition from teenage
punks to budding rappers; their early collaboration with Russell
Simmons and Rick Rubin; the debut album that became the first hip
hop record ever to hit #1, Licensed to Ill—and the album’s
messy fallout as the band broke with Def Jam; their move to Los
Angeles and rebirth with the genre-defying masterpiece, Paul’s
Boutique; their evolution as musicians and social activists over
the course of the classic albums Check Your Head, Ill
Communication, and Hello Nasty, and the Tibetan Freedom
Concert benefits conceived by the late Adam “MCA” Yauch, and
more.
With a style as distinctive and eclectic as a Beastie Boys
album, Beastie Boys Book is so much more than a musicians’ memoir.
Alongside Horovitz and Diamond’s personal recollections are an
overwhelming assortment of rare photos and original illustrations,
a cookbook by chef Roy Choi, a graphic novel, a map of Beastie
Boys’ New York, mixtape playlists, and many more surprises. Fans
can also listen to an audiobook edition of Beastie Boys Book –
which can be enjoyed on any Sonos speaker through Audible – read by
the authors themselves and an all-star full cast. Beastie Boys Book
releases on Tuesday, Oct. 30, and pre-order is available
at beastieboysbook.com.
About Sonos
Sonos (Nasdaq: SONO) is the leading multi-room smart home sound
system. As the inventor of multi-room wireless home audio, Sonos
innovation helps the world listen better by giving people access to
the content they love and allowing them to control it however they
choose. Known for delivering an unparalleled music listening
experience, thoughtful home design aesthetic, simplicity of use,
and an open platform, Sonos makes the breadth of sonic content
available to anyone. Sonos is headquartered in Santa Barbara,
California. Learn more at sonos.com.
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SonosLaura Moraritypr@sonos.com
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