Staples Teams up with “Shark Tank” and Lori Greiner to Help Small Businesses Make More Innovation Happen
April 07 2015 - 1:17PM
Business Wire
Products seen on ABC’s “Shark Tank”
available now at Staples
Staples, Inc. (NASDAQ: SPLS) is teaming up with “Shark Tank” and
entrepreneur and inventor Lori Greiner to help make more innovation
happen for small businesses. To inspire and help entrepreneurs,
Staples and Greiner offered expert advice and knowledge at a
business panel in a Staples store in New York City.
Shark Tank's Lori Greiner, right, and
Staples' Alison Corcoran discuss innovation and how to launch a
product at a small business panel hosted by Staples, Tuesday, April
7, 2015, in New York. For the first time, Staples is selling Shark
Tank products created by entrepreneurs featured on the show. (Photo
by Diane Bondareff/Invision for Staples/AP Images)
The event coincided with the debut of products featured on ABC’s
“Shark Tank” television show on Staples.com and in select Staples
stores. The successful entrepreneurs behind the products will be
featured during three episodes of ABC’s “Shark Tank” starting April
10.
“At Staples, we’re dedicated to helping our small business
customers by providing everything they need to make innovation
happen in their business, whether it’s the latest new products,
essential services or advice and insight,” said Alison Corcoran,
senior vice president, North American stores and online marketing,
Staples. “Together with ABC’s “Shark Tank” and Lori Greiner, we’re
excited to highlight these successful entrepreneurs on “Shark Tank”
and provide insights from Lori based on her experience and
success.”
“I’m thrilled to team up with Staples and share my insight and
advice to help small businesses across the country,” said Lori
Greiner. A believer that if you are successful you should give
back, Greiner is pleased to have the chance to help Staples’ small
business customers with business insight.
After witnessing several small business owners pitch their
products and services on ABC’s “Shark Tank,” here are Lori’s
must-know tips for success:
- A good business idea or product is
something that people need and want, solves a problem, can be made
at an affordable price, and is unique or different to what else is
on the market.
- When starting out don’t overspend on
things that aren’t important, like a fancy office, hiring a bunch
of employees etc. In the beginning you need to stay lean and mean,
do what you can yourself, hire prudently or outsource small jobs
and use local services like Staples.
- When trying to get financial backing:
make sure you have a good business plan, not just numbers. Show
your whole plan on how they’ll get their money back. Don’t give
away too much equity.
- Packaging is SO important, if it’s not
right, it can kill your product right out of the gate.
To read an exclusive interview with Greiner and see the
selection of “Shark Tank” products featured at Staples visit:
www.staples.com/sharktankproducts
About Staples
Staples makes it easy to make more happen with more products and
more ways to shop. Through its world-class retail, online and
delivery capabilities, Staples lets customers shop however and
whenever they want, whether it’s in-store, online, on mobile
devices, or through the company’s innovative buy online, pick-up in
store option. Staples offers more products than ever, such as
technology, facilities and breakroom supplies, furniture, safety
supplies, medical supplies, and Copy and Print services.
Headquartered outside of Boston, Staples operates throughout North
and South America, Europe, Asia, Australia and New Zealand. More
information about Staples (SPLS) is available at
www.staples.com.
About “Shark Tank”
“Shark Tank,” the critically-acclaimed reality show that has
reinvigorated entrepreneurship in America, has also become a
culturally defining series. The recipient of the 2014 Emmy Award
for Outstanding Structured Reality Program, the business-themed
show is in its sixth season on the ABC Television Network.
In 2012 and 2013, “Shark Tank” received Emmy nominations for
Outstanding Reality Program. Additional recognitions include two
Summer Television Critics Association (TCA) nominations for
Outstanding Achievement in Reality Programming (winning in 2013),
three Critics Choice Award nominations for Best Reality Series
(winning in 2014), and three Producers Guild Award nominations.
Mark Burnett, Clay Newbill and Phil Gurin are the executive
producers of “Shark Tank,” which is based on the Japanese “Dragons’
Den” format created by Nippon Television Network Corporation.
“Shark Tank” is produced by United Artists Media Group in
association with Sony Pictures Television.
The hit unscripted series reached its milestone 100th episode in
November 2014, and continues to be a ratings force, regularly
finishing as Friday night’s No. 1 series. Season to date, “Shark
Tank” is drawing an average audience of 8.5 million viewers
(including all available DRV/VOD playback).
“Shark Tank” has spawned a companion series, “Beyond the Tank,”
which follows entrepreneurs after the deals are done, and will air
on ABC at a future date. It is also produced by United Artists
Media Group in association with Sony Pictures Television.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150407006421/en/
Staples, Inc.Carrie McElwee,
508-253-1405Carrie.McElwee@Staples.com
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