Redesigned Holland store offers preview of future Family
Fare concept, plus community gift and events In Your
Neighborhood
GRAND
RAPIDS, Mich., Aug. 6, 2024
/PRNewswire/ -- Food solutions company SpartanNash (the
"Company") (Nasdaq: SPTN) is proudly unveiling a new chapter
in grocery shopping with the grand reopening of its Family Fare
store at 993 Butternut Dr. in Holland,
Mich. A modernized shopping destination, it features an
enhanced array of fresh meal solutions, convenience-focused food
selections, a beef jerky bar and a nostalgic vintage candy station.
The refreshed concept will serve as a model for future Family Fare
remodels, with the Holland
community being the first to experience and influence the new
direction for Family Fare stores across the region.
"We're thrilled to debut this updated Family Fare, which blends
innovative concepts with the familiar, neighborhood feel our store
guests know and love," said SpartanNash Executive Vice President
and Chief Merchandising Officer Bennett
Morgan. "This transformation is informed by extensive
shopper data and insights, aimed at enhancing convenience, quality
and affordability. Our goal is to create an exceptional shopping
experience that stays true to Family Fare's core pillars of
freshness, friendliness and value, and this store sets the stage
for future updates across our stores."
The newly redesigned Family Fare offers a vibrant, market-style
shopping environment with several new features like:
- Open bakery with live baking to fill the store with aromas of
fresh-baked pastries, along with artisan breads and desserts like
Tres Leches Cake.
- Expanded deli options with fresh, grab-and-go meal solutions
like a Caribbean Grain Bowl with Salmon and Chimichurri, along with
sandwiches like a Fried Wild-Caught Alaskan Cod.
- $20 healthy meal kits that can be
prepared in 20 minutes or less, designed to feed a family of
four.
- Nostalgic candy station with entertaining sweets from
yesteryear.
- Bulk jerky bar.
- Market fresh buys at new lower prices with fresh-cut
produce.
- Dedicated value wall showcasing competitive promotions.
"Family Fare stores have served the Holland community for almost 60 years, and
today nearly a half million shoppers come through the doors of our
local stores here every year," said Family Fare Store Director
Michael Farrell. "At Family Fare,
our tagline is 'In Your Neighborhood,' and in honor of our grand
reopening, we are proud to donate a gift to the nonprofit Community
Action House that will provide more than 8,500 meals to our
neighbors."
In further celebration of the grand reopening, the store hosted
a family friendly party last Saturday in the parking lot with food
and games for children, with proceeds benefitting the West Ottawa
Rugby Team.
In alignment with SpartanNash's People First approach,
the Company continues to invest in innovations that benefit
Associates, store guests and the communities it serves. The
Holland store's remodel reflects
SpartanNash's commitment to evolving with consumer preferences, and
another Family Fare refresh is planned for Sparta, Mich., later this fall.
About SpartanNash
SpartanNash (Nasdaq: SPTN) is a food
solutions company that delivers the ingredients for a better life.
Committed to fostering a People First culture, the
SpartanNash family of Associates is 17,000 strong. SpartanNash
operates two complementary business segments – food wholesale and
grocery retail. Its global supply chain network serves wholesale
customers that include independent and chain grocers, national
retail brands, e-commerce platforms, and U.S. military commissaries
and exchanges. The Company distributes products for every aisle in
the grocery store, from fresh produce to household goods to its
OwnBrands, which include the Our Family® portfolio
of products. On the retail side, SpartanNash operates 147
brick-and-mortar grocery stores, primarily under the banners of
Family Fare, Martin's Super Markets and D&W Fresh Market, in
addition to dozens of pharmacies and fuel centers. Leveraging
insights and solutions across its segments, SpartanNash offers a
full suite of support services for independent grocers. For more
information, visit spartannash.com.
CONTACT:
Adrienne
Chance
SVP, Communications
SpartanNash
press@spartannash.com
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SOURCE SpartanNash