Upland Software Accelerates Sales Velocity With Latest Release of CRO Solution in Enterprise Sales Optimization Solution Suite
November 05 2019 - 8:05AM
Business Wire
Latest release of newly acquired customer revenue optimization
(CRO) solution, Altify, offers improved user experience, tighter
integrations, and smarter analytics to further streamline the sales
process
Upland Software Inc. (Nasdaq: UPLD), a leader in cloud-based
enterprise work management software, today announced the latest
release of its customer revenue optimization (CRO) solution,
Altify, further streamlining the sales process through improved
relationship map visualizations, smarter analytics with Salesforce
Einstein and Tableau, and improved integrations with applications
within the CRO ecosystem. Altify is the core platform of Upland’s
Enterprise Sales Optimization solution suite that combines
opportunity and account management, sales process automation,
customer reference management, RFP and sales proposal automation,
and robust content operations in order to help businesses simplify
complex sales cycles and grow revenue.
“Revenue teams need an easy, intelligent, and collaborative
approach to align with their customers and deliver value,” said
Sean Nathaniel, Upland’s chief technology officer and executive
vice president of Workflow Automation Solutions. “The latest Upland
Altify release changes the game, making it much easier for
companies to understand their customers and execute on a customer
revenue optimization strategy to accelerate sales.”
Altify’s latest release expands on and refines Upland’s vision
for CRO, designed to make complex sales simpler, smarter, and more
connected. In doing so, Upland can further help enterprises
harmonize the buyer’s journey, from strategic planning through the
sales cycle, to delivering continued customer success and future
renewals.
New features include:
- Enhanced Insight & Relationship Maps: Simplify the
complexity of sales to further help visualize customer goals,
pressures, and initiatives. Updated relationship maps will enable
sellers to increase their understanding of key players and personas
to build influence and navigate the organization while capturing
details of the customers’ needs to position unique value.
- Smarter Analytics: Provide insight out of the box with
Salesforce Einstein or by utilizing Tableau’s data visualization
platform. The new analytics capabilities highlight the impact
Altify has on revenue and pipeline, while inline coaching and
insights for the extended revenue team continuously improve
execution and sales velocity.
- A More Connected Revenue Team: Connects the different
departments that compose the extended revenue team, while helping
to share and reuse account and opportunity insights and
relationship maps across the entire application.
- Seamless Integrations: Better synchronize existing data
with other applications such as Anaplan, Gainsight, Xactly, and
other CRO ecosystem partners.
- Easier On-Boarding: Provides new users with intro
wizards and in-app assistance to create a compelling and intuitive
user experience.
“Connecting the Altify plan data directly with the account
record in Salesforce will give our sales team a simpler and more
intuitive experience,” said Andrew Buckley, EVP of GTM &
Enablement at Traction on Demand. “We are looking forward to
deploying the next release to strengthen our alignment with the
customer and invest further in meaningful relationships.”
“We help our clients navigate complexity and overcome the
content conundrum to deliver understandable information in a more
personal and relevant way,” said Jon Ireland, SVP, Sales Operations
and Corporate PMO at SDL. “Altify’s latest release will give our
sales leaders smart inline coaching and guidance when creating and
managing their opportunities and accounts. We look forward to
deploying these enhancements and benefiting from the full range of
new features.”
For more information on the new release or to request a demo, go
to https://www.altify.com/winter-20-release/.
For information on how to develop a customer revenue
optimization strategy or insights on best practices, request an
invite to the Altify CRO Summit at Dreamforce, November 19-22,
2019, at https://www.altify.com/cro-summit-dreamforce-request/.
About Upland Software
Upland Software (Nasdaq: UPLD) is a leader in cloud-based
enterprise work management software. Upland’s enterprise cloud
solutions enable more than one million users at over 9,000 accounts
to win and engage customers, automate business operations, manage
projects and IT costs, and share knowledge throughout the
enterprise. All of Upland’s solutions are backed by a 100% customer
success commitment and the UplandOne platform, which puts customers
at the center of everything we do. To learn more, visit
uplandsoftware.com.
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Christina Turner media@uplandsoftware.com 833-UPLAND-1
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