Chocolate Presented by Viacom NEXT and Created by Tyler Hurd Premieres at the 2017 Sundance Film Festival New Frontier VR Pal...
January 19 2017 - 7:00AM
Business Wire
Shoot Cute Chrome Cats From Your Robot
Cannon Hands in the Glittery, Joyful and Psychedelic Music
Video
Chocolate, a brand-new Virtual Reality music video experience
presented by executive producers Viacom NEXT, the emerging
technology group at Viacom and Director Tyler Hurd, creator of
renowned, award-winning VR experiences Old Friend and BUTTS,
premieres tomorrow at the 2017 edition of New Frontier at the
Sundance Film Festival, running through January 29. The VR
experience is named after the song by Giraffage, a San-Francisco
based electronic music producer. While festival goers can dance to
the beat in the eye-popping chrome-cat filled world, a new trailer
can be viewed by all here, www.thechocolatevr.com.
Chocolate is one of 15 unique VR experiences showcased at the
New Frontier VR Palace; tickets are required for entry. “Our goal
this year in putting together our VR slate was to bring audiences
the cream of the crop of the current explosion of VR production,”
said Shari Frilot, Sundance Film Festival Senior Programmer and
Chief Curator, New Frontier. “Chocolate stands out in the lineup as
a gleaming slice of pure joy, wonder and delight. Like a glass of
champagne, it goes to the head like frothy bubbles of ecstasy,
radiating merriment throughout the body, then sending us back into
the real world with our human capacity for conviviality beautifully
ignited.”
“Chocolate aims to extract childlike giddy feelings of awe and
wonder from the participant,” said Tyler Hurd. “You know, like when
you look at sparkly shiny things and cute ‘lil kitties made of
reflective metal.”
“As a technology-focused media company, we embrace VR as an
exciting new medium with unlimited potential for novel experiences
that the world has never seen before,” said Chaki Ng, SVP Viacom
NEXT. “We enjoy collaborating with talented artists like Tyler who
are at the forefront of designing experiences that lift us up just
like the gravity-defying, wide-eyed jovial cats in Chocolate.”
Chocolate is one of several new VR experiences that Viacom NEXT
is helping bring to life this year as part of its exploratory and
collaborative work in future entertainment. Viacom NEXT recently
launched Smash Party VR on Steam, a hell-raising Virtual Reality
collaboration with Titmouse, the Emmy award-winning animation
studio. Following Sundance Film Festival, Viacom NEXT heads to SXSW
for the world premiere of The Melody of Dust, a highly interactive
musical VR experience appearing in SXSW Film's new VR/AR
sidebar.
About Chocolate
This VR music video experience for the song Chocolate by
Giraffage sets you in a cat-centric world of sparkling, colorful
chrome with a tribe of people doing a ritualistic dance just for
you, their robot god, to provide them with their precious resource,
cute lil' chrome kitties. Chocolate will be available the first
half of this year for the HTC Vive and Oculus Rift; more pricing
and platform details are coming soon. Images are available for
download at:
https://www.flickr.com/photos/sundanceorg/albums/72157675557391262
About Viacom NEXT
Viacom NEXT is working on the future of entertainment. We
explore, prototype and commission novel projects for our brands
(which include MTV, Nickelodeon, Comedy Central, Paramount Pictures
and BET). Our partners include startups, academics (e.g., MIT, CMU,
and major NYC universities via the NYC Media Lab) as well as
creators, artists, and musicians. With a focus on Virtual
Reality, we are making room-scale interactive music
experiences, narrative worlds, games, and exploring live-action
capture techniques. Visit us online at http://viacomnext.com
About Tyler Hurd
Tyler Hurd is an experienced, award-winning 3D Animator and Tech
Artist from San Francisco creating fun animated VR things. After
working at the video game studio Double Fine Productions and
freelancing in advertising, Tyler combined his gaming and
non-interactive animation experience to enter the Virtual Reality
world in 2014. His short film BUTTS is widely recognized as the
first animated short film in VR. His solo animation project Old
Friend, premiered at Tribeca 2016. Presented by Wevr, Old
Friend is a room-scale VR music video to the song by Future Islands
which puts you as a wiggly puppet into an overwhelmingly joyful
psychedelic dance party. Chocolate, another room-scale VR music
video to the song by Giraffage, presented by Viacom NEXT is
debuting at Sundance New Frontier 2017. Tyler is exploring the
powerful emotional response of VR, and the joyful effect of
interacting with fun animated characters. For more information,
visit tylerhurd.com.
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MediaPlugged In PR for Viacom NEXTHeather Sorensen,
503-841-0625heather@pluggedinpr.com
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