- C.A. E-Comm, the online arm of C.A. Fortune, will offer A88
family of beverages across various e-commerce platforms, including
Amazon.com, Walmart.com, Kroger.com, and zulilly.com.
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”) is a producer of premium bottled alkaline water,
flavor-infused waters, and CBD infused products sold under the
brand names Alkaline88®, A88 Infused™, and A88CBD™, respectively.
Today, the Company announces that it has appointed C.A. Fortune
E-Comm to represent its entire non-CBD beverage line of Alkaline88®
products across various e-commerce platforms of major retailers and
wholesalers starting January 21, 2021.
“We are committed to growing our brands across all channels and
excited to partner with C.A. E-Comm to capture the booming demand
in online grocery sales,” stated Ricky Wright, President and CEO of
The Alkaline Water Company. “Digital sales for consumer goods have
surged during the pandemic, with channels reporting triple-digit
growth for this segment. This partnership further strengthens our
relationship with C.A. Fortune, who has been a vital partner in our
journey to becoming a national lifestyle brand. Our entire A88
beverage line will be available for our customers on various
e-commerce platforms of major retailers. This is an incredible
opportunity with a team that has helped brands enhance their online
sales since 2004. We believe this opportune partnership can help us
capture new share in the growing e-commerce segment.”
The C.A. E-Comm team of account representatives, inventory
specialists, content specialists, and data analysts will help grow
the Alkaline88® brand on various leading retailers’ online
platforms. The entire C.A. E-Comm team will assist in day-to-day
marketing and promotional planning, troubleshooting pricing issues,
a deep-dive performance analysis, optimized content development,
and invoice management.
The C.A. team services retailers, wholesalers, and distributors
across the following retail channels:
- Amazon.com and its affiliated websites - The world’s largest
rapidly growing online retailer.
- Walmart.com - Walmart’s online marketplace now consists of over
33,000 sellers that span 52 million product SKUs, self-service
advertising capabilities, and more.
- Kroger.com - The nation’s largest grocery chain saw its
e-commerce sales jump by 79% in 2020, according to eMarketer.
Kroger made the top 10 U.S. retail e-commerce list for the first
time, at No. 9, nudging out Costco Wholesale at No. 10 with $11.18
billion in digital sales.
- Freshdirect.com - Is one of the leading online grocery shopping
services providing fast grocery delivery to homes and offices. In
its state-of-the-art facility in the Bronx FreshDirect provides
grocery delivery to the greater New York City, Philadelphia, and
Washington, DC, metropolitan areas, with seasonal service to
eastern Long Island and the Jersey Shore.
- Gopuff.com - Is the go-to solution for immediate everyday
needs, fulfilling customer orders of cleaning and home products,
over-the-counter medications, baby and pet products, food, and
drinks. With micro-fulfillment centers in every market it serves,
they can quickly deliver thousands of products 24/7 to bring
customers what they need and when they need them most.
- Zulily.com - Is an online retailer that creates an immersive
and entertaining shopping experience featuring hundreds of sales
and thousands of products at great prices. Zulily invites shoppers
worldwide to discover a wide assortment of curated products for
themselves, their families, and their homes.
- Boxed.com - Is an online and mobile membership-free wholesale
retailer that offers direct delivery of bulk-sized packages via the
Boxed app or the website.
- Thrive.com - Is an online, membership-based market delivering
the highest quality, healthy and sustainable products to your door
at member-only prices.
- Vitacost.com - A wholly-owned subsidiary of Kroger, is a
leading online retailer of health and wellness products that
strives to offer its customers the broadest selection of healthy
living products while providing superior customer service and
timely and accurate delivery.
About C.A. E-Comm
C.A. E-Comm was established in 2004 to service clients who
needed help understanding the emerging e-commerce channels. They
provide clients with a hands-on, in-depth, data-based approach to
their consumer-packaged goods businesses based on their specific
challenges and goals related to e-commerce channels. Through robust
reporting and analytics and detailed forecasting techniques, C.A.
E-Comm gives each client a customized e-commerce sales
solution.
The Alkaline Water Company
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label ‘Clean Beverage.’
Quickly being recognized as a growing lifestyle brand, Alkaline88®
launched A88 Infused™ in 2019 to meet consumer demand for
flavor-infused products. A88 Infused™ flavored water is available
in six unique all-natural flavors, with new flavors coming soon.
Additionally, in 2020, the Company launched A88 Infused Beverage
Division Inc., which includes the Company’s CBD water and
flavor-infused water. For the Company’s topical and ingestible
offerings, A88 Infused Products Inc. includes both the Company’s
lab-tested full-spectrum hemp salves, balms, lotions, essential
oils, and bath salts, along with broad-spectrum hemp, powder packs,
oil tinctures, capsules, and gummies.
To purchase A88CBD™ products online, visit us at www.A88CBD.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future.
Such forward-looking statements include, among other things, the
following: that the Company is committed to growing its brands
across all channels; the statement relating to the Company’s
journey to becoming a national lifestyle brand; the Company’s
belief that this opportune partnership can help the Company capture
new share in the growing e-commerce segment; and that the C.A.
E-Comm team of account representatives, inventory specialists,
content specialists, and data analysts will help grow the
Alkaline88® brand on various leading retailers’ online
platforms.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products, including products containing hemp/CBD; the fact that
consumers may not embrace and purchase any of the Company’s
CBD-infused products; the fact that the Company may not be
permitted by the FDA or other regulatory authority to market or
sell any of its CBD-infused products; additional competitors
selling alkaline water and enhanced water products in bulk
containers reducing the Company’s sales; the fact that the Company
does not own or operate any of its production facilities and that
co-packers may not renew current agreements and/or not satisfy
increased production quotas; the fact that the Company has a
limited number of suppliers of its unique bulk bottles; the
potential for supply-chain interruption due to factors beyond the
Company’s control; the fact that there may be a recall of products
due to unintended contamination; the inherent uncertainties
associated with operating as an early stage company; changes in
customer demand and the fact that consumers may not embrace
enhanced water products as expected or at all; the extent to which
the Company is successful in gaining new long-term relationships
with new retailers and retaining existing relationships with
retailers; the Company’s ability to raise the additional funding
that it will need to continue to pursue its business, planned
capital expansion and sales activity; and competition in the
industry in which the Company operates and market conditions. These
forward-looking statements are made as of the date of this news
release, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations and
intentions contained in this news release are reasonable, there can
be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the
SEDAR, available at www.sedar.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210120005180/en/
The Alkaline Water Company Inc. Richard A. Wright President and
CEO, or
Sajid Daudi Director of Investor Relations & Corporate
Communications 800-923-1910 investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233 jessica@elev8newmedia.com
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