ASAP Offers First LSU-Wide Student-Athlete NIL Deal
September 07 2022 - 9:21AM
Business Wire
App Delivering on Support for All Collegiate
Sports
ASAP, the on-demand delivery brand for Waitr Holdings Inc.
(Nasdaq: WTRH), today announced a new NIL offer for all
student-athletes at Louisiana State University (LSU). This
innovative offer spans all collegiate sports at the university as
the fall schedule kicks off for men and women sports.
Under the proposal, every player at LSU who accepts the NIL deal
will promote the newly rebranded delivery app on their social media
accounts. The student-athletes will be compensated for orders
created from their social media accounts.
ASAP will work with MatchPoint Connection, a leader in the NIL
industry, to facilitate the prospective agreements with the
athletes. NIL agreements allow college athletes to profit from
their name, image and likeness.
“It’s important for ASAP to support local communities and
student-athletes of all sports as they represent their school so
well,” said Carl Grimstad, CEO and Chairman of the Board of ASAP,
Inc. “It’s an honor for us to celebrate these young men and women,
who work hard every day to be the best in their chosen competitive
arenas.”
“The goal of NILSU is for all of our student-athletes to
sustainably and responsibly maximize their opportunities in the
Name, Image, and Likeness space. We will continue to use NIL deals
to facilitate their holistic growth, through increased education,
branding, and opportunity,” said Scott Woodward, LSU Athletic
Director. “We are grateful for this opportunity extended to all of
our student-athletes by ASAP and for the continued support of the
entire community in this new and evolving landscape.”
The new offers are the latest NIL agreements the company has
made with college athletes. ASAP (previously named Waitr) partnered
with former LSU football star Derek Stingley Jr. and Alabama star
Christian Harris. The Company has also partnered with several
college baseball players.
“MatchPoint is proud to work with ASAP on a campaign that
embodies NIL for all and provides a direct way for every fan to
support LSU athletes. We have facilitated NIL deals for hundreds of
LSU athletes since July 2021, so we are prepared to deliver the
support needed to execute at such a large scale,” said Krystal
Faircloth, MatchPoint Connection Chief Brand Officer.
ASAP will have a strong presence for LSU sporting events this
year as ASAP is the “Official Mobile Ordering Partner of LSU
Athletics.” In addition, ASAP is sponsoring Coach Brian Kelly’s
weekly press conference.
About ASAP
ASAP.com, the on-demand delivery brand for Waitr Holdings Inc.,
is an online ordering technology platform using the “deliver
anything ASAP” model making it easy to order food, alcohol,
convenience, grocery, flowers, auto parts and more at your
fingertips and get them delivered ASAP. Its proprietary in-stadium
mobile ordering technology now provides an enhanced fan experience
at sports and entertainment venues, allowing fans to place orders
from their favorite in-stadium concessions, directly from their
seats. Additionally, the ASAP.com platform facilitates access to
third parties that provide payment processing solutions for
restaurants and other merchants. It provides a convenient way to
discover, order and receive a wide variety of on-demand products –
ASAP. As of June 30, 2022, ASAP.com operates in approximately 1,000
cities throughout the United States.
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