Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive
entertainment, today announced that Garth Brooks, the best-selling
solo artist in US history and avid Words With Friends player, has
joined its collaboration with Amazon (Nasdaq: AMZN) to bring free
content to Amazon Prime members in Words With Friends. Under the
arrangement, Brooks will promote Words With Friends with original
broadcasts and specialized in-game activations. Prime members will
also be able to unlock a new Garth Brooks-themed tile style in
Words With Friends 2 in the future.
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Garth Brooks Joins Amazon Prime and
Zynga’s Collaboration to Bring Free Mobile Content to Words With
Friends (Graphic: Business Wire)
As part of the collaboration between Zynga and Amazon Prime,
which began on April 27, 2020, Prime members can claim free mobile
game content, such as mystery boxes and exclusive tile styles,
within Words With Friends 2. Players will be shown banners
showcasing the offers and can sign in with their Amazon accounts to
claim their rewards. Details on Prime content for Words With
Friends 2 are available here.
Garth Brooks has an ongoing relationship with Words With Friends
that began with the game’s 10-year anniversary in May 2019. To
celebrate the anniversary, Brooks designed a custom tile style,
hosted a series of giveaways and took part in a fireside chat at
Zynga’s headquarters.
“Throughout my career, I’ve learned that one of the most
valuable things in life is connecting with others. I like working
with Zynga and Amazon Prime because I believe games like Words With
Friends have the potential to connect people all over the world,”
said Brooks. “I hope this initiative will help more people foster
the important relationships in their lives. Sometimes, a few
minutes of play can be as meaningful as a phone call or a letter.
It is giving us the opportunity to love one another from a
distance.”
“Working with Garth Brooks is a true pleasure and we’re thrilled
to continue our relationship with this new Amazon collaboration,
which brings such amazing rewards to our players,” said Bernard
Kim, President of Publishing at Zynga. “Now, more than ever, games
are an important source of connection and enjoyment around the
world, and we believe that teaming with Amazon will give us more
ways to surprise and delight our players.”
“Prime members are already getting some great free content for
Words With Friends 2, and there’s a lot more on the way,” said
Ethan Evans, VP of Twitch Prime. “We hope teaming up with Zynga,
and now Garth Brooks, will bring Prime members a little more
jubilance (play it right and that one will earn you at least 62
points!) as they play one of their favorite games.
In addition to mobile gaming benefits included with Prime, more
than 150 million paid members around the world enjoy the many
benefits of Prime including the best of shopping and entertainment
from Amazon. In the U.S. that includes free delivery, free games
and in-game content with Twitch Prime; unlimited streaming access
to thousands of movies and TV shows on Prime Video; two million
songs with Amazon Music; a free rotating selection of more than
1,000 books, magazines and comics with Prime Reading; and more. For
more details about Prime, visit amazon.com/prime.
Words With Friends 2 is available for download on the App Store
for iPhone and iPad, and on Google Play for Android devices.
Editor’s Note:
To view the supporting assets for Words With Friends please
click here:
https://www.dropbox.com/sh/m6y2q0m0m0yyzrv/AABRXvu-wBBy2CaqXqBTLZBOa?dl=0
About Zynga Inc.
Zynga is a global leader in interactive entertainment with a
mission to connect the world through games. To date, more than one
billion people have played Zynga’s franchises including CSR
Racing™, Empires & Puzzles™, Merge Dragons!™, Words With
Friends™ and Zynga Poker™. Zynga’s games are available in more than
150 countries and are playable across social platforms and mobile
devices worldwide. Founded in 2007, the company is headquartered in
San Francisco with locations in the U.S., Canada, U.K., Ireland,
India, Turkey and Finland. For more information, visit
www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or
the Zynga blog.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
amazon.com/about and follow @AmazonNews.
Forward-Looking Statements:
This press release contains forward-looking statements, relating
to, among other things, a promotional arrangement between Zynga and
Amazon, and free Words With Friends game content to Amazon Prime
members. Forward-looking statements often include words such as
“outlook,” “projected,” “planned,” “intends,” “will,” “anticipate,”
“believe,” “target,” “expect,” and statements in the future tense
are generally forward-looking. The achievement or success of the
matters covered by such forward-looking statements involves
significant risks, uncertainties and assumptions. Undue reliance
should not be placed on such forward-looking statements, which are
based on information available to us on the date hereof. We assume
no obligation to update such statements. More information about
these risks, uncertainties and assumptions is or will be described
in greater detail in our public filings with the Securities and
Exchange Commission (the “SEC”), copies of which may be obtained by
visiting our Investor Relations website at
http://investor.zynga.com or the SEC’s website at www.sec.gov.
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version on businesswire.com: https://www.businesswire.com/news/home/20200506006024/en/
Zynga Media Contacts: Sarah Ross sarah@zynga.com | (310)
924-1404
Kenny Johnston kjohnston@zynga.com | (602) 999-1890
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