CHICAGO, July 9, 2019 /PRNewswire/ -- Cision (NYSE:
CISN) today announced the next generation Cision Communications
Cloud – the company's communications platform that delivers
best-in-class earned media monitoring and analytics, improved
influencer campaigns, and paid audience targeting. In January,
Cision announced that it had acquired startups TrendKite and
Falcon.io, providing the company with additional innovative
capabilities. TrendKite's powerful monitoring and analytics have
been integrated with Cision's comprehensive content, media
database, newswire distribution, and business results attribution
capabilities. This updated Cision Communications Cloud platform
delivers an improved user experience, more intelligent and
interactive reporting, and better campaign execution for PR and
communications teams.
"This is an exciting time for Cision as we continue to evolve
after our recent acquisitions," said Kevin
Akeroyd, Cision CEO. "By taking the very best elements from
across our product portfolio, we've created an inclusive earned
media management platform that sets us apart from anything else in
the market. According to a 2018 Cision/PR Week Survey, 77% of
comms professionals feel they could better measure the ROI of their
work, and the next generation of Cision Communications Cloud is
built to empower them to do so. We're offering an end-to-end
workflow, real-time insights, and the only communications platform
that truly measures the value of earned media."
With the next generation Cision Communications Cloud, comms
teams will now have the following enhanced capabilities:
Fast, flexible monitoring and analytics: Cision's
acquisition of TrendKite brings new earned media monitoring and
analytics to every step of the comms workflow – from influencer
discovery to business results reporting. The new functionality
includes unlimited dashboards, real-time alerts, AI-powered
insights, image monitoring, and social listening.
Engage audiences personally and at scale: The Cision
Communications Cloud features the largest contact database
available to PR pros, with more than 1.4 million professional media
profiles and 910 million social influencer profiles, searchable by
interest, expertise, and audience demographics. Press release
distribution by Cision PR Newswire, which generates up to 2x the
search traffic as our closest competitor, integration with G Suite
and Office 365, and social campaign management are also available
in the updated Cision Communications Cloud.
Integrate paid media tools to get more from earned media
campaigns: Building on its industry-leading Cision ID
solutions such as Impact, a business results and ROI measurement
solution, the Cision Communications Cloud now delivers
earned-media-informed custom audience creation, targeting and
activation. Cision provides the only solution to measure true
earned media reach across millions of online publications. Users
can create custom interest audiences based on earned media
engagement to activate in their MadTech™ solutions and measure the
conversion of these campaigns.
"There's a reason The Brookings Institution has worked with
Cision for as long as we have," said Brennan Hoban, Communications Manager of The
Brookings Institution, a Cision client. "Cision makes advancements
with clients' needs top of mind, improving our workflow and overall
results. They're pushing the industry forward, and we can't wait to
see what else is in store."
The next generation Cision Communications Cloud is available now
in the United States and will soon
be available globally. To learn more about the Cision
Communications Cloud, please visit www.cision.com.
About Cision
Cision Ltd (NYSE: CISN) is a leading
global provider of earned media software and services to public
relations and marketing communications professionals. Cision
software allows users to identify key influencers, craft and
distribute strategic content, and measure meaningful impact. Cision
has over 4,000 employees with offices in 22 countries throughout
the Americas, EMEA, and APAC. For more information about its
award-winning products and services, including the Cision
Communications Cloud, visit www.cision.com and follow Cision
on Twitter @Cision.
Media Contact:
Rebecca
Dersh
PR & Earned Media Manager, Cision
cisionpr@cision.com
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SOURCE Cision