Welcome to Chiptopia -- Where Burritos Have Benefits
June 27 2016 - 8:00AM
Business Wire
Chipotle unveils Chiptopia Summer Rewards, offering customers
free food and Bonus Rewards just for eating at Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) today unveiled its
Chiptopia Summer Rewards, a three-month-long promotion that begins
July 1, 2016.
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From July through September, customers participating in
Chiptopia can earn free rewards simply by eating the food they
already love. Chiptopia is not a typical rewards program. Rewards
are not based on the total amount a customer spends, or on
accumulating points. Instead, Chiptopia rewards customers for
making multiple paid visits to Chipotle within a given month.
“We created Chiptopia to reward our most loyal customers who
continue to support our efforts to cultivate a better world,” said
Mark Crumpacker, chief creative and development officer at
Chipotle. “While Chiptopia Summer Rewards lasts just three months,
we will be carefully listening to our customers and using what we
learn as we consider the design of an ongoing rewards program.”
Chiptopia Summer Rewards offers three different status levels:
Mild, Medium and Hot. Just four visits, with a qualifying purchase
during each, earns Mild status and a free entrée. Someone who
achieves the Hot level in all three months can earn up to nine free
entrées over the course of the rewards program, plus a $240
“Catering for 20” Bonus Reward.
- To participate, customers can visit any
U.S. Chipotle starting July 1 to pick up a Chiptopia card.
- Customers then earn credit toward the
various status levels for individual visits within the same month
during which they spend a minimum of $6 before tax.
- During each month of the program, a
customer’s fourth, eighth and 11th visit and entrée purchase
triggers a reward for one free entrée and elevates the customer to
a new status level.
- Redeemed rewards also count as a
purchase toward reaching the next status level. Thus, customers
purchase four entrées in any month of the program to earn Mild
status; eight entrées (one of which can be the free entrée earned
for the Mild level) to reach the Medium level; and 11 entrées
(another one of which can be the free entrée earned in the Medium
level) to unlock the Hot level.
- At the end of each month, purchase
totals reset to zero, and participants begin again the following
month.
- A maximum of one visit (with a purchase
of $6 or more) per member, per day counts toward Chiptopia rewards.
Purchasing multiple entrées on the same day does not earn
additional rewards (for example, if a customer buys three meals at
one time or in the same day it only counts for one visit, not
three).
Customers who achieve the same status level for three
consecutive months in a row will be eligible for Bonus Rewards.
- Achieving Mild status all three months
earns one additional free entrée.
- Achieving Medium status all three
months earns $20 in Chipotle merchandise at
store.chipotle.com.
- Achieving Hot status all three months
earns catering for 20 (a $240 value).
Customers who register for the program in July earn a free chips
and guacamole with their first entrée purchase (of $6 or more,
before tax) and will be eligible for special Bonus Rewards,
available for redemption at the end of the promotion. Users are
able to register at any point from July through September; however,
the free chips and guacamole and Bonus Rewards are only available
to those who join the program by July 31. Bonus Rewards are only
available to those customers who achieve status levels all three
months.
Rewards earned during Chiptopia expire 30 days after they are
earned. Mild and Medium Bonus Rewards expire on Dec. 31, 2016 and
the Hot Bonus Reward expires on March 31, 2017. The rewards program
is valid in the U.S. only and cannot be combined with other
coupons, promotions or special offers.
For complete details about Chiptopia Summer Rewards, please
visit Chipotle.com/chiptopia.
ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with
the idea that food served fast did not have to be a typical fast
food experience. Today, Chipotle continues to offer a focused menu
of burritos, tacos, burrito bowls (a burrito without the tortilla)
and salads made from fresh, high-quality raw ingredients, prepared
using classic cooking methods and served in a distinctive
atmosphere. Through our vision of Food With Integrity, Chipotle is
seeking better food from using ingredients that are not only fresh,
but that — where possible — are sustainably grown and raised
responsibly with respect for the animals, the land and the farmers
who produce the food. In order to achieve this vision, we focus on
building a special people culture that is centered on creating
teams of top performers empowered to achieve high standards. This
people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more
than 2,000 restaurants, including 26 Chipotle restaurants outside
the US and 14 ShopHouse Southeast Asian Kitchen restaurants, and is
an investor in an entity that owns and operates four Pizzeria
Locale restaurants. For more information, visit Chipotle.com.
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ChipotleChris Arnold, 303-222-5912carnold@chipotle.com
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