NEW YORK, Feb. 26, 2020 /PRNewswire/ -- It doesn't
matter if it's from 30 yards out or a toe-poke near the goal line,
off a corner kick or from the penalty spot, a glancing header or a
bicycle kick – when the Captain scores, fans score. It's
just that easy thanks to Captain Morgan. As an official partner of
Major League Soccer (MLS), the spiced rum brand is rewarding fans
with the chance to win a trip for them and a guest to the 2020 MLS
All-Star Week in Los Angeles for
each goal scored by any player wearing the Captain's armband for
his club this weekend.**
All that fans 21+ have to do for a chance to win is follow
@CaptainMorganUSA on Instagram and comment with
#CaptainScoresSweepstakes and the city of the MLS club they support
on the Instagram post describing the sweepstakes by 11:59:59pm ET on March 1,
2020.
"Rewarding fans and celebrating the Captains across Major League
Soccer is our way of showing what Captain Morgan is all about ahead
of what's going to be an incredible season in 2020," said
Christina Choi, DIAGEO Senior Vice
President, Rum, Gin & Tequila. "We're going to take every
opportunity we have to bring more fun and excitement to fans during
the season. MLS All-Star Week is a unique experience that
celebrates Major League Soccer and soccer culture, so we can't wait
to see who ends up joining us in Los
Angeles this year."
Captain Morgan became the official spiced rum and partner of MLS
during the 2019 season and teamed up with D.C. United, New York
City FC, Philadelphia Union and Seattle Sounders FC as official
club partners. Ahead of the 2020 season, Captain Morgan doubled its
lineup of club partners by adding Inter Miami CF, Los Angeles FC,
Minnesota United and Nashville SC.
Captain Morgan's promise to fans – that there's more fun to
be had – started coming to life as soon as the whistle blew. In
addition to on-the-ground activations, social and TV content, the
spiced rum brand gave out free tickets to fellow 'Morgans' over the
age of 21 to the 2019 All-Star Game and 2019 MLS Cup just for being
named Morgan. Fans of Nashville SC and Los Angeles FC can expect to
see a similar opportunity to score free tickets for their clubs'
home openers this weekend.
This year, fans also can toast to a new season with
limited-edition MLS Captain Morgan Original Spiced Rum bottles that
are on shelves now. Fans in areas surrounding D.C. United, New York
City FC, Philadelphia Union and Seattle Sounders FC can also find
limited-edition bottles featuring the colors and crests of those
clubs. Inter Miami CF, Los Angeles FC, Minnesota United and
Nashville SC supporters can expect to see limited-edition bottles
for their clubs later this season.
No Purchase Necessary. Must be 21 or older. Official sweepstakes
rules and details can be found at
www.captainmorgancontestrules.com/captainscores. For more
fun during opening weekend, All-Star Week and all the way through
MLS Cup, follow @CaptainMorganUSA on Instagram and @CaptainMorganUS
on Twitter. Whether you're supporting your club at the stadium, in
the pub with friends or at home, always remember to pace yourself,
and enjoy Captain Morgan Original Spiced Rum responsibly. Captain's
orders!
*Must be 21. Must be legal U.S. resident & otherwise
eligible as per Official Rules.
**Number of winners depends on number of goals (other than own
goals) scored by Team Captains during matches on 2/29 & 3/1. At
least one but no more than 10 winners will be selected.
About Captain Morgan
Captain Morgan is the number one selling spiced rum and the
third largest spirits brand in the U.S. With the promise that
there's more fun to be had, Captain Morgan encourages
everyone 21+ to find the fun in each day. The Captain Morgan
portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN
MORGAN® Black Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN
MORGAN® Cannon Blast, CAPTAIN MORGAN
LocoNut, CAPTAIN MORGAN Apple Smash, CAPTAIN MORGAN
Watermelon Smash, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN
Pineapple Rum, CAPTAIN MORGAN Coconut Rum and CAPTAIN MORGAN
Grapefruit Rum. For more information, visit
www.CaptainMorgan.com.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is
listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at www.diageo.com.
Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives and ways to share
best practice. Follow us on Twitter for news and information about
Diageo North America: @Diageo_NA. Celebrating life, every day,
everywhere.
About Major League Soccer
Headquartered in New York City,
Major League Soccer – celebrating its 25th Season in 2020 –
features 26 clubs throughout the United
States and Canada, in
addition to future expansion teams in Austin, St.
Louis, Sacramento, and
Charlotte. For more information about MLS, visit
www.MLSsoccer.com.
MEDIA
CONTACTS:
|
|
|
Joe
Guagenti
|
Kyra Zeller
|
Angela
Alfano
|
TAYLOR
|
DIAGEO
|
MAJOR LEAGUE
SOCCER
|
(212)
714-5711
|
(646)
223-2000
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(646)
682-5313
|
jguagenti@taylorstrategy.com
|
kyra.zeller@diageo.com
|
Angela.Alfano@MLSsoccer.com
|
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SOURCE Captain Morgan