GUESS Unveils New SS24 ADV Campaign With Georgina Rodríguez
January 08 2024 - 8:00AM
Business Wire
GUESS and Marciano are proud to announce the launch of their new
SS24 ADV campaign featuring Spanish-Argentine model, influencer,
and TV star, Georgina Rodríguez, who will be making a reappearance
in the brand’s advertising for the second time.
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the full release here:
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Directed by Paul Marciano, Chief Creative Officer of GUESS?,
Inc., and shot by the renowned fashion and lifestyle photographer
Tatiana Gerusova, the campaign showcases the latest GUESS and
MARCIANO collections: a glamorous selection of iconic garments,
knitwear, bags, and accessories, with a focus on timeless polka dot
motifs, denim, and sensual fabrics, capturing the essence of the
brand’s intrinsic glamour and sophistication.
Shot in Vereda del Cortijo, Madrid, a secluded, luxury estate
with stunning views of the Sierra de Guadarrama Mountain range,
this continental location perfectly suits the 1950s diva mood of
the black and white images.
Georgina Rodríguez stated: “It’s a real honor to be invited back
to work on the new GUESS campaign. I love the brand’s collections:
they’re so iconic and feminine, and it was so exciting to do a
shoot in such a beautiful location in such gorgeous clothes; it
made me feel so empowered.”
Paul Marciano said: “I chose Georgina Rodríguez again as the
face of the campaign, because of her devotion to her work and her
commitment, and passion for the brand. I also admire her for her
personal values and the importance she places on family. It was
fabulous working with her again, the campaign is just amazing, and
she really captured the mood I wanted to convey for the new
season.”
The campaign, which will go live mid-January 2024, will be
featured in top international fashion and lifestyle magazines,
GUESS and MARCIANO by GUESS retail stores, GUESS.com, social
platforms, and outdoor media.
About GUESS? Inc.
Guess?, Inc. designs, markets, distributes and licenses a
lifestyle collection of contemporary apparel, denim, handbags,
watches, eyewear, footwear and other related consumer products.
Guess? products are distributed through branded Guess? stores as
well as better department and specialty stores around the world. As
of October 28, 2023, the Company directly operated 1,015 retail
stores in Europe, the Americas and Asia. The Company’s partners and
distributors operated 544 additional retail stores worldwide. As of
October 28, 2023, the Company and its partners and distributors
operated in approximately 100 countries worldwide. For more
information about the Company, please visit www.guess.com.
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