- Globant and Red Sea Global collaborate on a pioneering
project that integrates luxury and ultra-premium tourism
experiences within a unique sustainable ecosystem.
- The Connected Visitor Experience aims to revolutionize
luxury travel using AI, IoT, and data analytics, setting a new
benchmark for personalized travel experiences.
RIYADH,
Saudi Arabia, Feb. 12,
2025 /PRNewswire/ -- Globant (NYSE:
GLOB), a digitally native company focused on reinventing businesses
through innovative technology solutions, has partnered with Red Sea
Global (RSG) to create a cutting-edge digital program designed to
transform the connected visitor experience at one of Saudi Arabia's most ambitious tourism
destinations.
The collaboration leverages Globant's expertise in digital
innovation to deliver a seamless, immersive, and personalized
journey for every visitor to Red Sea Global's world-class
destination, The Red Sea. This initiative aligns with Saudi Arabia's Vision 2030 strategy,
showcasing the kingdom's commitment to sustainable and
technologically advanced tourism.
Sultan Moraished, Group Head of Technology and Corporate
Excellence of Red Sea Global, noted, "The Red Sea destination
represents a bold vision for the future of tourism, one that
combines luxury, technology, and sustainability in perfect harmony.
With Globant as our partner, we are taking an important step toward
delivering a connected experience that will serve as a benchmark
not just for the region but for destinations around the
world".
The program centers around a robust, digitally enabled ecosystem
that integrates advanced technologies such as artificial
intelligence, IoT, and data analytics. This connected visitor
experience will provide intuitive, real-time interactions tailored
to individual preferences, ensuring a truly memorable stay at The
Red Sea's luxury resorts, islands, and attractions.
Federico Pienovi, CBO & CEO
of New Markets at Globant, stated, "This partnership with Red
Sea Global demonstrates how technology can redefine tourism by
placing the visitor at the center of an ecosystem designed for
convenience, personalization, and sustainability".
The ambition of the platform extends beyond The Red Sea
destination. It aims to become the gold standard for connected
visitor experiences globally, making it available for adoption by
destinations worldwide. This partnership will pioneer new
benchmarks in digital engagement revolutionizing how travelers
interact with destinations and how Online Travel Agencies work.
The Red Sea is a pioneering, luxury tourism destination situated
on the west coast of Saudi Arabia.
Its first five world-class resorts – Six Senses Southern Dunes, The
Red Sea, The St Regis Red Sea Resort, Nujuma, a Ritz-Carlton
Reserve, Shebara and Desert Rock – are already welcoming guests.
The destination's dedicated airport, Red Sea International Airport
(RSI), is welcoming direct flights from Riyadh, Jeddah, Dammam and Dubai. A further 11 resorts are set to
open throughout 2025. By 2030, when the destination reaches full
completion, The Red Sea will be home to 50 resorts, 8,000 hotel
rooms and 1,000 residential properties across island and inland
sites, as well as luxury marinas, golf courses, entertainment,
F&B, and leisure facilities.
The destination is at the forefront of the global transition
towards regenerative tourism – going beyond sustainability to have
a regenerative impact on the environment, society, and the economy.
Technology will play a key role in ensuring seamless visitor
interactions while preserving the region's natural beauty and
cultural heritage.
Laura Hernandez Gonzalez,
Managing Director of MENA at Globant, added: "This partnership
with Red Sea Global reflects our shared vision for
innovation-driven growth in tourism. By leveraging Globant's
cutting-edge technology and deep industry expertise, we are
redefining luxury tourism experiences enabling the region to set a
global standard."
About Globant
At Globant, we create the
digitally-native products that people love. We bridge the gap
between businesses and consumers through technology and creativity,
leveraging our expertise in AI. We dare to digitally transform
organizations and strive to delight their customers.
- We have more than 29,900 employees and are present in 34
countries across 5 continents, working for companies like Google,
Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a
Worldwide Leader in Media Consultation, Integration, and Business
Operations Cloud Service Providers (2024) by IDC MarketScape
report.
- We are the fastest-growing IT brand and the 5th strongest IT
brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT, and
Stanford.
- We are active members of The Green Software Foundation (GSF)
and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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For more information, visit www.globant.com.
About Red Sea Global
Red Sea Global (RSG)
is a vertically integrated real estate developer with a diverse
portfolio across tourism, residential, experiences, infrastructure,
transport, healthcare, and services. This includes the luxury
regenerative tourism destinations The Red Sea, which began
welcoming guests in 2023, and AMAALA, which remains on track to
welcome first guests in 2025.
A third destination, Thuwal Private Retreat, opened in 2024 and
RSG has also been entrusted with refurbishment works at Al Wajh
Airport, focused on upgrading the existing terminal and
infrastructure, and building a new international terminal.
RSG is a PIF company and a cornerstone of Saudi Arabia's ambition to diversify its
economy. Across its growing portfolio of destinations,
subsidiaries, and businesses, RSG seeks to lead the world towards a
more sustainable future, showing how responsible development can
uplift communities, drive economies, and enhance the
environment.
www.redseaglobal.com
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