Harley-Davidson® Riding Academy continues to
build confident, safe, skilled riders through largest motorcycle
rider training network in the United
States
MILWAUKEE, Aug. 2, 2024
/PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) announced today
that it has trained one million riders through its Riding Academy
program, cementing its status as the largest rider training program
in the United States.
"We're proud to hit one million riders trained – and it's a
significant milestone for the Harley-Davidson Riding Academy.
Promoting rider education and training, for riders new and old is
an important part of the overall riding ecosystem. At
Harley-Davidson, we're committed to building ridership and
deepening our connection with customers, ultimately reinforcing our
goal to be the most desirable motorcycle and lifestyle brand in the
world," said Jochen Zeitz, Chairman,
CEO and President, Harley-Davidson.
Launched in 2000 as Rider's Edge, the program was rebranded in
2013 as Harley-Davidson® Riding Academy. Today, Harley-Davidson
Riding Academy provides training through a network of more than 225
Harley-Davidson dealerships in 43 U.S. states, making it the
largest rider training network in the
United States and the only nationwide rider licensing
program sponsored by a motorcycle manufacturer.
With a suite of premium rider development experiences designed
to enhance and enrich any rider's journey, Harley-Davidson Riding
Academy is a leader in providing lifelong motorcycle riding skills
development. The foundation of Riding Academy training is the New
Rider Course that helps students to achieve their dream of riding a
motorcycle.
Riding Academy also offers courses for intermediate level
riders, those wanting to learn how to operate a 3-Wheel vehicle,
Adventure Touring riding, and Skills Practice for riders wanting to
gain skills on their own motorcycles. In most states, successful
completion of the New Rider Course, Intermediate, or 3-Wheel Course
earn the student a license waiver to get a motorcycle endorsement
on their license at the state DMV.
The majority of Harley-Davidson® Riding Academy coaches are dual
certified by Riding Academy and the Motorcycle Safety Foundation
(MSF) to ensure they adhere to the highest standards of
professionalism, safety, and adult-learning principles. Riding
Academy is proud to have more than 1,500 certified coaches in its
network.
If you are interested in learning to ride a motorcycle, you can
find a Riding Academy location near you at
riders.harley-davidson.com.
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson
Motor Company and Harley-Davidson Financial Services. Our vision:
Building our legend and leading our industry through innovation,
evolution and emotion. Our mission: More than building machines, we
stand for the timeless pursuit of adventure. Freedom for the soul.
Our ambition is to maintain our place as the most desirable
motorcycle brand in the world. Since 1903, Harley-Davidson has
defined motorcycle culture by delivering a motorcycle lifestyle
with distinctive and customizable motorcycles, experiences,
motorcycle accessories, riding gear and
apparel. Harley-Davidson Financial Services provides
financing, insurance and other programs to help get riders on the
road. Harley-Davidson also has a controlling interest in
LiveWire Group, Inc., the first publicly traded all-electric
motorcycle company in the United
States. LiveWire is the future in the making for the pursuit
of urban adventure and beyond. Drawing on its DNA as an agile
disruptor from the lineage of Harley-Davidson and capitalizing on a
decade of learnings in the EV sector, LiveWire's ambition is to be
the most desirable electric motorcycle brand in the world. Learn
more at harley-davidson.com and livewire.com.
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SOURCE Harley-Davidson, Inc.