Chasing the American Dream: HSBC Small Business Spotlight Series Heads to Miami
November 06 2019 - 8:00AM
Business Wire
The latest installment of the multi-part
campaign features Café Vert, a Miami-based restaurant known for its
kosher and gluten-free menu
HSBC Bank USA, N.A., (HSBC), part of HSBC Group, one of the
world’s largest banking and financial services organizations, today
launched the latest installment of its Small Business Spotlight
Series— a multi-part campaign that profiles Retail Business Banking
(RBB) customers and shows how these small businesses are driving
local economies.
This installment features Café Vert—a restaurant and bakery in
Surfside, Florida, that specializes in kosher and gluten-free food
all made on premises. Long-time HSBC customer Claude Labi and his
wife Eva opened Café Vert in 2007 after moving their family from
Marseilles, France to Miami to pursue Claude’s dream of opening a
restaurant in America.
In 2017, after successfully establishing Café Vert as a staple
of the local Jewish community, Claude and Eva decided they wanted
to expand their business by purchasing the space next door using a
small business loan from HSBC to cover construction costs and new
equipment.
“Claude and Eva chased their dream of owning a small business in
America and to play a role in that, even just from a financing
perspective, is an honor,” said Shaun McDougall, Head of Retail
Business Banking at HSBC USA. “One of our greatest goals is to help
our customers achieve their ambitions in a financially responsible
way. The Small Business Spotlight Series recognizes customers like
Claude and Eva for their great contributions to the community and
their tireless efforts to achieve success.”
New Beginnings
The decision to move their entire family to another country
wasn’t the easiest, says Eva. Language barriers, understanding new
cultural norms and making friends presented challenges.
“It was difficult at first,” she said. “When we arrived, I
didn’t speak any English. Thankfully we found ourselves in a
community that really embraced us, including HSBC. The branch staff
made us feel welcome and they even helped me open my first credit
card. It didn’t matter that we had only just moved to America—as
the leading international bank, HSBC was able to view our financial
information from France to bank us seamlessly here in the US.”
HSBC Fusion
In addition to its international capabilities, the bank recently
launched HSBC Fusion, a platform designed to facilitate account
management for small and medium-sized business owners. Customers
are assigned one point of contact for both their business and
personal banking needs, and can take advantage of a single internet
banking platform that provides views of their business and personal
relationship. By integrating business, personal banking and wealth
management on a single digital platform, HSBC Fusion provides
business banking customers like Claude and Eva more clarity into
their finances, helping them save time and get ahead with easy
access to funding, advice and opportunities.
Other key features of HSBC Fusion include:
- Total balance recognition
- Exclusive access to business credit and international debit
cards
- 24-hour response secure messaging
- Advisory services from HSBC Commercial Banking specialists
To learn more about HSBC Fusion and the Small Business Spotlight
Series, click here. To learn more about International banking with
HSBC, click here.
HSBC Bank USA, National Association (HSBC Bank USA, N.A.)
serves customers through retail banking and wealth management,
commercial banking, private banking, and global banking and markets
segments. It operates bank branches in: California; Connecticut;
Washington, D.C.; Florida; Maryland; New Jersey; New York;
Pennsylvania; Virginia; and Washington. HSBC Bank USA, N.A. is the
principal subsidiary of HSBC USA Inc., a wholly-owned subsidiary of
HSBC North America Holdings Inc. HSBC Bank USA, N.A. is a Member of
FDIC. Investment and brokerage services are provided through HSBC
Securities (USA) Inc., (Member NYSE/FINRA/SIPC) and insurance
products are provided through HSBC Insurance Agency (USA) Inc.
HSBC Holdings plc, the parent company of the HSBC Group,
is headquartered in London. HSBC serves customers worldwide from
offices in 65 countries and territories in our geographical
regions: Europe, Asia, North America, Latin America, and Middle
East and North Africa. With assets of US$2.728bn at 30 September
2019, HSBC is one of the world’s largest banking and financial
services organizations.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191106005564/en/
Media: Matt Klein +1 212 525 4644 matt.klein@us.hsbc.com
Carolyn Hamm +1 212 525 0720 carolyn.hamm@us.hsbc.com
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