LAS VEGAS, Feb. 24, 2015
/PRNewswire/ -- IBM InterConnect 2015 -- IBM (NYSE:
IBM) today announced new modular mobile solutions to empower
organizations with greater flexibility and speed to better enable
employees, engage customers and drive business growth. The new IBM
MobileFirst Platform helps organizations effectively manage an
increasing number of apps and support successful mobile adoption
across the enterprise.
In the next 12 months, more than half of organizations plan to
develop six or more apps.1 While organizations are ready
to accelerate their mobile strategies and expand mobile app
portfolios, many continue to grapple with security, integration and
ongoing management challenges, especially in environments with apps
that span multiple types of phones and tablets, tasks and user
responsibilities. As a result, 85 percent of companies admit to a
backlog of up to 20 apps.2
With access to cloud-based or on premise capabilities,
organizations using the IBM MobileFirst Platform can more easily
secure, personalize and integrate data from multiple sources to
improve decision-making and the user experience. Clients can use
the platform to build and deploy mobile apps, or integrate apps
built with third party tools. It is optimized for native, HTML5 and
hybrid development, or any combination of these approaches. IBM
also offers a tailored version of the platform, designed
specifically for native iOS development.
Whether just getting started or on track to rapidly increase
their number of enterprise mobile apps, organizations can benefit
from multiple IBM MobileFirst Platform capabilities including the
ability to:
- Continuously Improve – Collect in app
usage and feedback for enhanced sentiment analysis and crash
analytics; more easily manage app iterations and release
cycles.
- Secure – Protect enterprise data from
exposure through mobile exploits using advanced user authentication
and supporting app authenticity, encrypting local data and
performing app scanning.
- Contextualize and Personalize -
Develop proximity-aware mobile apps to create relevant, contextual
mobile experiences that connect insights from digital engagement
and physical presence.
- Enable Data Rich Apps – Provide mobile
data through the platform's Cloudant module that allows
organizations to store, sync, scale and connect to data in
enterprise systems.
"We want our developers to focus on building new features that
deliver an amazing experience to the 40 million users of our
fitness apps, not losing time worrying about back-office
infrastructure administration," said Joe
Bondi, CTO, RunKeeper. "With mobile data as a service
capabilities powered by the Cloudant Data Layer, we have been able
to do exactly that, and easily create secure, location-based
interactions with users."
With a comprehensive set of mobile platform services available
in the cloud or in a data center, IT teams can easily incorporate
the IBM MobileFirst Platform into existing apps and provide users
with access to platform capabilities when and where they need them.
This flexibility empowers teams to focus on creating business
value, not spending time on tasks that can be standardized and
addressed with the platform. The IBM MobileFirst Platform also
enables IBM Business Partners and their developers to enhance their
offerings and continue to help enterprise clients accelerate mobile
adoption.
A recent commissioned study conducted by Forrester Consulting
found that using the IBM MobileFirst Platform results in an ROI of
nearly 107 percent, with payback time of less than eight months,
compared to individually integrating disparately built mobile apps
into the enterprise.3 Compared to other mobile
enterprise solutions, the IBM MobileFirst Platform enables
clients to enhance current mobile investments, versus requiring a
rip and replace of current solutions, while providing greater speed
to market and responsiveness to end-user interactions and
feedback.
"Based on thousands of client engagements, we appreciate that no
matter where clients are in the process of executing their mobile
strategies, the pressure on speed is creating tremendous business
and technology challenges," said Phil
Buckellew, vice president, enterprise mobile, IBM. "With new
cloud-based and on premise services we continue to make investments
in the IBM MobileFirst Platform to ensure our clients can move at
the speed of mobile while securely connecting to the
enterprise."
For more information on IBM InterConnect 2015, visit
http://www.ibm.com/press/interconnect2015.
About IBM MobileFirst
IBM's 6,000 mobile experts have been at the forefront of mobile
enterprise innovation. IBM has secured more than 4,300 patents in
mobile, social and security, which have been incorporated into IBM
MobileFirst solutions that enable enterprise clients to radically
streamline and accelerate mobile adoption, help organizations
engage more people and capture new markets. Through IBM's
partnership with Apple, the two organizations are transforming
enterprise mobility with a new class of industry specific business
apps. For more information on IBM MobileFirst, visit the press kit
or www.ibm.com/mobilefirst. Follow @IBMMobile on Twitter, and see
IBM MobileFirst on YouTube, Tumblr and Facebook.
1 – The Impact of Good and Bad Mobile Applications, a
commissioned study conducted by Forrester Consulting on behalf of
IBM, October 2014
2 – Opinion Matters: "Mobile App Backlog is Directly Damaging
Revenue in the Enterprise" (sponsored by OutSystems), October 2014
3 - Infographic for The Total Economic Impact of IBM MobileFirst, a
commissioned study conducted by Forrester Consulting on behalf of
IBM
Media Contact:
Liz Campbell
IBM Media Relations
Phone: +1 781-820-9840
Email: lcampbell@us.ibm.com
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SOURCE IBM