LONDON, STOCKHOLM and BEIJING, August 22,
2014 /PRNewswire/ --
King announces its popular game is
now integrated with Mobile QQ and Weixin in China
King Digital Entertainment plc (NYSE: KING), a leading
interactive entertainment company for the mobile world, today
announced that a localized version of the world's sweetest game,
Candy Crush Saga, is now available for players in
China.
The Chinese version of the game is now integrated with Tencent's
Mobile QQ and Weixin social network, and available in Tencent's App
Center and Apple's App Store in
China. Tencent ("Tencent",
SEHK stock code: 00700) is a leading provider of comprehensive
Internet services in China.
Riccardo Zacconi, CEO of King,
commented:
"It's exciting that Candy Crush Saga is now integrated with
Tencent's platforms for players in China. Tencent,
which has the largest mobile social network in China with hundreds of millions of users, is a
fantastic partner to work with. We're looking forward to working
together to make Candy Crush Saga popular with players in
China just as it has been
elsewhere."
Steven Ma, Senior Vice
President of Tencent, said:
"Tencent is focused on bringing
the very best games to China, and
Candy Crush Saga has certainly proved to be a global
phenomenon. We have no doubt that with this launch, our users will
be just as thrilled and entertained as players the world over by
the colourful and fun match-3 game."
About King
King Digital Entertainment plc (NYSE: KING) is a leading
interactive entertainment company for the mobile world. It has a
network of 345 million monthly unique users as of second quarter
2014, and offers more than 190 exclusive games in over 200
countries through its king.com and royalgames.com websites,
Facebook, and mobile distribution platforms such as the Apple App
Store, Google Play Store, and Amazon Appstore. King has game
studios in Stockholm, Bucharest, Malmö, London, Barcelona, Berlin and Singapore along with offices in San Francisco, Malta, Seoul,
Tokyo and Shanghai.
© 2014 King.com Ltd. King, the King crown logo, Candy Crush
Saga, and related marks are trademarks of King.com Ltd and/or
related entities.
For further information, please contact:
King
Susannah Clark, Senior Director
of Communications
Tel: +44-7788-405-224
Brunswick Group
KINGTEAM@brunswickgroup.com
Tel: +44(0)20-7404-5959