DALLAS, June 16, 2016 /PRNewswire/ -- With one in
three U.S. families unable to provide fresh, clean diapers for
their baby, diaper need garnered national attention from the White
House earlier this year when President Obama urged companies to
help. Meeting that call in March, Huggies extended its
long-standing commitment with a donation of 22 million diapers, and
is continuing to help "wipe out" diaper need with a matching
donation of 22 million free Huggies Wipes to the National Diaper
Bank Network (NDBN).
According to the NDBN, more than half of its member diaper banks
provide other basic need items besides diapers, with body cleansing
products – including wipes – as the second-most distributed item.
As the founding sponsor of the NDBN, Huggies has donated a
combination of more than 200 million diapers and wipes in the past
six years.
"We are thrilled that Huggies is broadening its support for the
NDBN beyond its annual donation of diapers to include 22 million
baby wipes to ensure babies in need have clean and dry bottoms to
remain healthy," said Joanne
Goldblum, executive director of the National Diaper Bank
Network. "We receive frequent requests for wipes from our member
diaper banks, and this additional offering will help further meet
the basic needs of the families we serve."
This Father's Day, Huggies is also
teaming up with the City Dads Group and The Association of Women's
Health, Obstetric and Neonatal Nurses (AWHONN) to engage parents on
skin health and diaper need. Everyone can join in the conversation
during the "Huggies Wipes Out Diaper Need" Twitter Party, taking
place on June 23 from 8-9 p.m. EST using #DiaperNeed.
Diapering is more than just putting on a diaper and wipes are
one of the best products for maintaining a baby's naturally perfect
skin. "Diapers and wipes go hand in hand to ensure proper hygiene,"
said Lynn Erdman MN, RN, FAAN, chief executive officer of AWHONN.
"Nurses understand the importance of maintaining a baby's skin
integrity and preventing irritation that could lead to more serious
issues."
With these partners, Huggies is continuing to elevate the topic
of diaper need and raise awareness of the importance of skin health
in the diapering process.
"We're committed to fighting diaper need by providing great skin
care to all babies through diapers and wipes donations," said Giusy
Buonfantino, president of Kimberly-Clark baby and child care
North America. "We want to embrace
all babies so they have the opportunity to grow up healthy and
thrive - it's how we got our name: Hugs + Babies = Huggies."
Together with Huggies, parents can help too: visit
Huggies.com/Rewards and donate your Huggies Rewards points to help
a baby in need. For more information on Huggies donation efforts,
visit the "Why Huggies?" page at Huggies.com.
About the National Diaper Bank Network
The National
Diaper Bank Network (NDBN) is a nationwide nonprofit dedicated to
eliminating diaper need in America, by leading a national movement
to help meet the basic needs of all babies and their
families…including access to clean, dry diapers and other material
goods. Founded in 2011 with the support of Huggies, the network
raises national awareness of diaper need (#DiaperNeed) and supports
the development and expansion of diaper banks in communities
throughout the country. Its active membership includes more than
300 diaper banks, diaper pantries, and food banks located in 45
states, the District of Columbia
and Guam. More information on NDBN
and diaper need is available at www.nationaldiaperbanknetwork.org,
and on Twitter (@DiaperNetwork) and Facebook.
About The Association of Women's Health, Obstetric and
Neonatal Nurses
Since 1969, the Association of Women's
Health, Obstetric and Neonatal Nurses (AWHONN) has been the
foremost authority promoting the health of women and newborns and
strengthening the nursing profession through the delivery of
superior advocacy, research, education, and other professional and
clinical resources. AWHONN represents the interests of 350,000
registered nurses working in women's health, obstetric, and
neonatal nursing across the United
States. To combat diaper need, AWHONN's patient education
channel, Healthy Mom&Baby, in partnership with Huggies
and the National Diaper Bank Network, captures the efforts and
shares the stories of nurses combatting diaper need throughout the
country. This year, nurses have the goal to raise more than 250,000
diapers for banks in their communities through the Healthy
Mom&Baby Diaper Drive at DiaperDrive.org. Follow their
efforts at #nurses4babies. Learn more about AWHONN
at www.awhonn.org.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world's population trust Kimberly-Clark brands and the
solutions they provide to enhance their health, hygiene and
well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups,
Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share
position in 80 countries. To keep up with the latest news and to
learn more about the company's 144-year history of innovation,
visit www.kimberly-clark.com or follow us on Facebook and
Twitter.
[KMB-B]
Contact: Sarah Hintze
312-240-2886
Sarah.Hintze@edelman.com
Contact: Terry Balluck
972-281-1397
media.relations@kcc.com
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SOURCE Kimberly-Clark