Kristof
Neirynck will be promoted to CEO of Avon as of January 1st 2024
SÃO PAULO, Nov. 30, 2023
/PRNewswire/ -- Natura &Co (NYSE – NTCO; B3 – NTCO3) announces
Kristof Neirynck, currently the
Global Chief Marketing Officer and Managing Director for Western
Europe, as the new CEO of Avon. After a landmark 25 years with
the company, Angela Cretu will
continue to support and contribute to the Avon business, as an
advisor.
Under Angela's leadership, Avon initiated a successful
turnaround strategy, streamlining its operating model and radically
simplifying its portfolio. Through a major transformation of the
commercial model, R&D redesign, and technology modernization,
Avon's traditional direct selling model is transitioning to social
selling, focusing on the future with an omnichannel approach. As
CEO, Angela reignited Avon's purpose-driven campaigning, empowering
women to embrace their power and improve their lives with
accessible world-class beauty and flexible earning and learning
opportunities, while supporting causes like raising awareness of
breast cancer and gender-based violence.
Kristof, a visionary leader, excels in business turnarounds and
driving step-change growth. As Global Chief Marketing Officer for
Avon for the past two years, he drove a complete brand relaunch and
achieved significant gross margin improvement. In early 2023,
Kristof assumed the role of Managing Director for Western Europe. Under his leadership, the
region's profitability improved, the core direct selling channel
stabilized, and significant omnichannel access to the brand was
established.
Before joining Avon, Kristof served as the Chief Marketing
Officer for Global Brands at Walgreens Boots Alliance (WBA). In
this role, he oversaw a portfolio of 20+ owned brands across Beauty
and Consumer Healthcare, representing over $4 billion in sales globally. Prior to WBA, he
spent 13 years at P&G, where he held leadership positions in
key divisions.
Alessandro Carlucci will also be
rejoining the Natura &Co group as advisor to Avon to assist
with its continued turnaround and its plans for future
growth. Carlucci, who served as CEO of Natura from 2005 to
2014, brings a wealth of experience from Chairman roles in
organizations like BSR and Arezzo&Co, along with his presidency
of the World Federation of Direct Sales Associations from
2012-2014.
"Angela's departure has been a thoroughly planned process,
coming only after stabilizing the business and identifying the
right successor. We are thrilled that she will continue to be by
our side, and in the name of the Board, I would like to thank her
deeply for her leadership. I'm delighted to welcome Kristof as CEO
of Avon, capitalizing on his deep understanding of the business,
its spirit and values. I am also pleased to welcome Alessandro back
to the organization, bringing with him his expertise of direct
sales and cosmetics," said Fabio
Barbosa, Natura &Co CEO.
Angela Cretu said, "I have had
the privilege of experiencing an Avon journey that has been nothing
short of fascinating, addictive, and fulfilling. I am grateful for
the unwavering partnership and shared values of my Avon team, and
for the wise guidance and support of my mentors, the Natura &Co
founders and Board. Most of all, my life's purpose and values have
been shaped by the countless women from the countries where I have
worked and lived, who generously shared their life stories with
me."
Kristof Neirynck said, "I am honored to take on this new
role at Avon and continue its evolution to become an omnichannel,
relationship selling business, with Representatives at its core. We
have an iconic brand: innovative, and affordable products, and a
business model that creates opportunities for women to embrace
their power, on their own terms."
About Natura &Co
Natura &Co is a global purpose-driven, group uniting
Natura, Avon, and The Body Shop. We connect more than 200
million clients worldwide, engaging them through 7 million
dedicated Consultants and Representatives, 2,000 stores and
franchises, and 30,000 employees.
We believe in promoting real positive economic, social,
and environmental impact. We believe that the world does not
need another big company. The world needs symbols of
change capable of blazing new trails and inspiring others to
follow. We believe in the power of cooperation, co-creation,
and collaboration for a better way of living and doing
business.
We are Natura &Co.
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