EMERYVILLE, Calif.,
Jan. 30, 2015 /PRNewswire/ -- A
shopping experience focused on the customer's mobile lifestyle is
now a reality in Emeryville with
the opening of AT&T's new Store of the Future at 5691 Bay St.
The innovative retail design reflects the way mobile technology is
changing our lives, and encourages personalized engagement between
customers, employees, and technology.
The Emeryville location is one
of only 59 AT&T concept stores nationwide, and customers will
be among the first to experience this new "Store of the Future."
It's also the latest example of investments AT&T has already
made in the East Bay. Throughout California, AT&T has invested $7.1 billion in its wireless and landline
networks.
"It's fitting that AT&T's newest concept store opened in
Emeryville, a community surging
with technological and scientific innovation. Developments like
this are incredibly important for our continued economic growth,"
said Emeryville Mayor Ruth Atkin. "We support policies that attract
investment and advancement to create a favorable business climate
and bring more jobs to Emeryville."
Inviting design
Everything about the store is designed
to make customers feel comfortable as they learn about mobile
technology. Many of the store's design and merchandising elements
were first seen in AT&T's award-winning flagship brand store on
Michigan Avenue in Chicago.
"Customers visiting our Emeryville store will discover a more
personalized shopping experience designed around their mobile
lifestyles," said Terry Stenzel,
AT&T's vice president and general manager for Northern California and Northern Nevada. "We want our customers to be
able to interact with the technology on display in our stores, and
see how it can benefit their daily lives."
The store layout highlights AT&T's products and services,
devices and accessories across three unique "zones":
- The Connected Experience Zone features
"lifestyle vignettes" that offer customers a glimpse of how they
can use mobile technology in their everyday lives. These lifestyle
pavilions will highlight categories such as music, home security,
entertainment and more.
- The Community Zone is a playful,
interactive space where customers can gather at "community tables"
to explore how apps, accessories and devices can work together to
enhance their lives.
- The Explore Zone has "explore walls"
that showcase AT&T's diverse device line-up and accessories,
complemented by digital monitors with product information.
A more personal experience
What customers won't see in
these new stores is almost as important as what they will see. Gone
are the traditional retail cash registers. Instead, round
cafe-style "learning tables" allow customers to work side-by-side
with an AT&T retail consultant in a casual atmosphere to ask
questions and learn about products and services. All retail
consultants carry a tablet equipped with a mobile point-of-sale
system for customer assistance anywhere in the store.
Digital signs also provide an eco-friendly alternative to the
paper product brochures common in many stores. With touchscreens
and e-brochures, customers literally have the most up-to-date
information at their fingertips.
AT&T supports the Emery Ed Fund
During the store's
ribbon-cutting ceremony today, AT&T presented the Emery Ed Fund
with a check for $5,000 to expand its
programs to increase high school graduation rates and make college
more accessible. The Emery Ed Fund provides financial support to
area schools through donations and grants, as well as a mentorship
program to help high school seniors develop skills for academic
success.
"With AT&T's support, we can help more of Emeryville's students graduate from high
school and make the difficult but critical transition to college,"
said John Gooding, President of the
Emery Education Foundation.
Store information
Hours for the Emeryville store are Monday through Friday,
10:00 a.m. to 9:00 p.m., Saturday,
10:00 a.m. to 7:00 p.m., and Sunday,
11:00 a.m. to 6:00 p.m. AT&T has more than 758 retail
locations in California. To find
the AT&T store or Device Support Center nearest you, visit
att.com/find-a-store or att.com/dsc. You can also make an
appointment before visiting your local AT&T store at
att.com/storeappointment/.
* AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc.
** Limited 4G LTE availability in select markets. 4G speeds
delivered by LTE, or HSPA+ with enhanced backhaul, where available.
Deployment ongoing. LTE is a trademark of ETSI. Learn more at
att.com/network.
About AT&T
AT&T Inc. (NYSE:T) helps millions
of people and businesses around the globe stay connected through
leading wireless, high-speed Internet, voice and cloud-based
services. We're helping people mobilize their worlds with
state-of-the-art communications, entertainment services and amazing
innovations like connected cars and devices for homes, offices and
points in between. Our U.S. wireless network offers customers the
nation's strongest LTE signal and the nation's most reliable 4G LTE
network. We offer the best global wireless coverage. We're
improving how our customers stay entertained and informed with
AT&T U-verse® TV and High Speed Internet services.
And businesses worldwide are serving their customers better with
AT&T's mobility and highly secure cloud solutions.
Additional information about AT&T products and services is
available at http://about.att.com. Follow our news on Twitter at
@ATT, on Facebook at http://www.facebook.com/att and YouTube at
http://www.youtube.com/att.
© 2015 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of
their respective owners.
Reliability and signal strength claims based on nationwide
carriers' LTE. Signal strength claim based ONLY on avg. LTE signal
strength. LTE not available everywhere. Global coverage claim based
on offering voice and data roaming in more countries than any other
U.S. based carrier, and offering the most wireless smartphones and
tablets that work in the most countries.
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SOURCE AT&T Inc.