Telkom Group launches MediaHub, supporting the Content and Advertising Industries in Indonesia
September 06 2016 - 5:56PM
JCN Newswire (English)
JAKARTA, Indonesia, JAKARTA, Indonesia, JAKARTA, Indonesia, Sept 7,
2016 - (ACN Newswire) - Metrasat, the satellite business unit of PT
Multimedia Nusantara (TelkomMetra), a subsidiary of PT
Telekomunikasi Indonesia, Tbk (Telkom), has announced the launch of
MediaHub, a content and advertising solution designed to support
the pay TV industry in Indonesia. Mediahub was initiated due to the
Indonesian Broadcasting Commission's regulations restricting
foreign commercial advertisement on the foreign channels aired on
local pay TV channels in Indonesia.
"Telkom is pleased to launch an integrated solution that not only
catered to the telco industry, but is designed to create
significant new value for the content and advertising industry in
Indonesia. This is in line with Telkom's mission of transforming
its business from telco to Digico (Digital Telecommunications),"
stated Telkom Director of Enterprise & Business Services
Muhammad Awaluddin.
MediaHub is the first solution specifically designed to help
content providers, advertising agencies, the Ministry of
Communication and Informatics of Republic of Indonesia (Kominfo),
the Indonesian Broadcasting Commission (KPI) and pay TV operators
develop safe and convenient content, as well as increasing revenue
and optimizing cost efficiency.
Fully supported by SmartCast, a global leader in playout
technology, MediaHub provides practical solutions as a content
aggregation and distribution service, helping the industry face
ever-increasing distribution and monetization challenges. With its
playout and Ad-insertion system, MediaHub allows selected content
to comply with national broadcasting regulations while distributing
it in any format required by pay TV operators. MediaHub's
proprietary plug-and-play system means it is the only pay TV Ad
Network to support local content developers.
"TelkomMetra focuses on adjacent business supporting the Telco
Business. TelkomMetra believes that the content industry will grow
significantly in the years to come. However, it will require
support from efficient aggregation and distribution services.
TelkomMetra will support the content industry by delivering
contents effectively and efficiently while complying with
Indonesian regulations. We expect local content to grow even more
while global content will continue to honor and support Indonesian
culture," said TelkomMetra CEO Teguh Wahyono.
Christian Brenner, Founder and CEO of SmartCast Germany and PT
SmartCast Indonesia, said "SmartCast serves more than 160 TV
channels in 15 countries around the world. We are delighted to be
part of this very innovative and unique project in Indonesia. I
hope many other countries in Asia will follow such a MediaHub
model."
Metrasat Managing Director Bogi Witjaksono added "With its reliable
background in connectivity technology and playout, MediaHub works
closely with advertising agencies, providing cost-effective
management solutions to distributing content, and managing traffic
with advertising operations and sales support as added value for
content owners."
About TelkomMetra
A subsidiary of Telkom, TelkomMetra is a strategic invesment
holding company that focuses on telco-adjacent business.
Established on May 28, 1997 as an operating company with pay TV
business as its main portfolio, TelkomMetra rapidly expanded its
portfolio in the telco spectrum. It began developing the Switch-
and VoIP-based Calling Card business on 2003, and in 2005 began to
provide VSAT-based communication services.
MetraSat, a business division of TelkomMetra, has grown into an
end-to-end satellite-based communications solutions provider and an
organizers of the satellite based network, contributing to the
equitable development of telco infrastruture throughout Indonesia.
TelkomMetra, in support of national telco development, is poised to
become the largest contributor to development in the nation. For
further information please visit www.metra.co.id.
For more info about TelkomMetra, please contact:
Sigit Adi Pramono
VP Corporate Affairs
PT Multimedia Nusantara
E: sigitadi@metra.co.id
T: +62 21 521 0123
F: +62 21 521 0124
Source: Metrasat
Copyright 2016 ACN Newswire . All rights reserved.
Perusahaan Perseroan Per... (NYSE:TLK)
Historical Stock Chart
From Apr 2024 to May 2024
Perusahaan Perseroan Per... (NYSE:TLK)
Historical Stock Chart
From May 2023 to May 2024