Townsquare Announces Evolution of Its Management Structure and Key Promotions on Leadership Team
February 04 2025 - 5:00AM
Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare” or the “Company”)
announced today the promotion of three tenured Townsquare employees
to newly created positions that allow the Company to tackle the
numerous opportunities ahead. As the advertising industry continues
to rapidly evolve, Townsquare aims to maximize success by evolving
and improving both its management structure and its leadership team
to set up for continued industry leading growth.
Given the importance of data in helping to drive
strong results for clients by making informed marketing decisions
that will grow their business, as well as guide the Company
strategy, inform its content plan, and drive incremental revenue,
Townsquare created the position of Chief Data Officer (CDO), and
promoted Cristina Cipolla as its first CDO. Ms. Cipolla has served
as Senior Vice President, Data & Analytics since January 2022,
and first joined Townsquare in June 2013.
“There is no one more deserving than Cristina
for this position – her leadership, innovation, collaboration, work
ethic, inspiring positivity, and true understanding of our entire
business have helped us win at the local level while focusing on
how our Company wins in the future,” commented Erik Hellum,
Townsquare Executive Vice President and Chief Operating
Officer.
“Stepping into the role of Chief Data Officer at
Townsquare is an incredible opportunity. I’m eager to build on our
strong data-first culture and collaborate with our amazing team to
shape the future through innovative insights and strategies that
elevate what we deliver to our clients and partners," commented Ms.
Cipolla.
The Company also announced that Matt Kiger has
been promoted to the newly created position of Chief Revenue
Officer, Local Media. Mr. Kiger has served as Senior Vice
President, Sales since January 2022, and first joined Townsquare in
March 2012. Townsquare’s Local Media operations include the digital
media and broadcast radio platforms in 74 markets and are reported
within our Broadcast Advertising and Digital Advertising segments.
Ms. Cipolla and Mr. Kiger will report to Erik Hellum.
Mr. Hellum added, “On a daily basis, Matt has
made a big impact on our Company with his leadership, contagious
enthusiasm, in-field coaching, teaching ability, and daily focus on
driving the Townsquare playbook. Matt will now be working on sales
initiatives that will drive growth across all of our markets, and
will also be an invaluable partner to me and our RVPs in helping
our local teams win with the Townsquare playbook.”
“I am incredibly honored and grateful to take
the role of Chief Revenue Officer, Local Media, and excited to work
alongside the talented and dedicated Townsquare team to drive
growth and innovation for our clients, communities, and Company,”
said Mr. Kiger.
The Company also announced that Kelly Quinn has
been promoted to the newly created position of Chief Revenue
Officer, Ignite, reporting to Todd Lawley, Townsquare’s President
of Ignite operations. Mr. Quinn has served as Senior Vice
President, Sales since January 2022, and has been with Townsquare
since it was formed in May 2010. Townsquare’s Ignite operations
include the Company’s market leading, in-house programmatic digital
advertising solutions that have a proven track record of success
across the Company’s 74 markets, where they specialize in helping
businesses of all sizes connect with their target audiences through
data-driven strategies.
“Kelly possesses a unique skillset for
empowering high-performing sales teams to achieve exceptional
results. There is no one better at coaching, leading, and
motivating teams, which makes Kelly the ideal choice to step into
the CRO position at Ignite. With his leadership, Ignite will
continue to deliver industry leading results across all our
strategic initiatives,” said Mr. Lawley.
“I’m truly honored to step into the role of
Chief Revenue Officer for the fastest-growing division of our
Company. It is a privilege to work alongside such a talented and
driven team. With our unique combination of solutions, data, and
expertise, we’re in an incredible position to act as trusted
advisors and help our clients, agency partners, and media partners
achieve meaningful growth,” commented Mr. Quinn.
About Townsquare Media,
Inc.Townsquare is a community-focused
digital media and digital marketing solutions company with market
leading local radio stations, principally focused outside the top
50 markets in the U.S. Our assets include a subscription digital
marketing services business, Townsquare
Interactive, providing website design, creation and
hosting, search engine optimization, social media and online
reputation management as well as other digital monthly services for
SMBs; a robust digital advertising division, Townsquare
Ignite, a powerful combination of a) an owned and operated
portfolio of more than 400 local news and entertainment websites
and mobile apps along with a network of leading national music and
entertainment brands, collecting valuable first party data and b) a
proprietary digital programmatic advertising technology stack with
an in-house demand and data management platform; and a portfolio of
345 local terrestrial radio stations in 74 U.S. markets
strategically situated outside the Top 50 markets in the United
States. Our portfolio includes local media brands such as WYRK.com,
WJON.com and NJ101.5.com, and premier national music brands such as
XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and
Loudwire.com. For more information, please visit
www.townsquaremedia.com, www.townsquareinteractive.com and
www.townsquareignite.com.
Investor RelationsClaire
Yenicay(203) 900-5555investors@townsquaremedia.com
Townsquare Media (NYSE:TSQ)
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