BALTIMORE, Jan. 17, 2017 /PRNewswire/
-- Today, Jordan Spieth embarks on his first-ever Global
Tour with Under Armour. The 2015 PGA Tour Player of the Year will
debut his first signature Under Armour golf shoe, the Spieth One,
on a multi-country tour that kicks off in Tokyo, Japan followed by Seoul, South Korea, Los Angeles, USA and Mexico City,
Mexico before the shoes' global retail debut on March 1. Throughout the tour, Jordan will share
his passion for the game of golf and his intense focus on the
detail of his craft with fans around the world.
"I couldn't be more excited to officially unveil my first
signature shoe, the Spieth One, with Under Armour," said
Jordan Spieth. "I worked
closely with the Under Armour footwear team to design an innovative
shoe that is grounded in the details of my game. The opportunity to
unveil my signature shoe with the amazing fans here in Tokyo is extremely humbling and an experience
I will never forget."
The Spieth One is being introduced as engineered "Down to a
Science;" a nod to the concentrated level of detail by which the
shoe was designed and mirrors Jordan's precise approach to his game
on the course. Jordan worked in close collaboration with Under
Armour to meticulously craft this clean, bold and innovative shoe
that features a number of technical design elements that were
dictated by Jordan and his game.
Technical Specifications of the Spieth One:
- Waterproof: The Spieth One has a breathable, waterproof
upper to ensure world-class performance even in the toughest
golfing conditions—preventing water from entering the shoe, but
allowing perspiration to escape.
- Rotational Resistance Traction: The Spieth One features
groundbreaking Rotational Resistance Traction, which prevents the
rotation of the foot during the swing from load up to impact.
- One-seam upper: The upper of the Spieth One is composed
with a single seam, reducing layers and weight while enhancing the
overall fit and feel.
- Dual durometer outsole: The outsole of the Spieth One
has a softer forefoot for flexibility, paired with a firm heel for
stability and support.
These precise specifications are depicted in the Under Armour
brand's new golf campaign entitled "Down to a Science," which will
launch across Under Armour's digital and social channels. You can
watch the new campaign film here: https://youtu.be/KpvNqCH0hyo
"This is an exciting moment for the Under Armour brand and the
UA Golf category. We're honored to introduce the Spieth One on the
first stop of the 2017 Spieth One Global Tour," said Kevin Ross, General Manager, Global Golf, Under
Armour. "With engaging activations, unique cultural experiences and
more, we are showcasing Jordan's love of the game and Under
Armour's commitment to providing world-class product, all while
driving the game of golf forward on a global scale."
The Spieth One Global Tour kicks off today with a launch event
in Tokyo where Jordan will unveil
the Spieth One to hundreds of fans, media and consumers. After a
whirlwind 48 hours in Tokyo,
Jordan will head to Seoul, where
he will participate in the grand opening of Under Armour's first
Brand House retail location in the
market. Jordan and Under Armour will also visit Los Angeles and Mexico City in the coming weeks.
Fans can follow the Tour experience on Twitter, Instagram and
Snapchat by following @UnderArmour and @UAGolf. Following the
Tour, the Spieth One will debut at retail on March 1 and will be available for purchase at UA
Brand Houses worldwide and on UA.com for $200. A limited-edition Spieth One will be
available in Japan today at Under
Armour Brand Houses and UA Japan's e-commerce site
https://www.underarmour.co.jp/.
About Under Armour, Inc.
Under Armour, the originator
of performance footwear, apparel and equipment, revolutionized how
athletes across the world dress. Designed to make all athletes
better, the brand's innovative products are sold worldwide to
athletes at all levels. The Under Armour Connected Fitness™
platform powers the world's largest digital health and fitness
community through a suite of applications: UA Record, MapMyFitness,
Endomondo and MyFitnessPal. The Under Armour global headquarters is
in Baltimore, Maryland. For
further information, please visit the Company's website at
www.uabiz.com.
Under Armour has two classes of publicly traded common stock
listed on the New York Stock Exchange: Class C stock trades under
the ticker symbol "UA" and Class A stock trades under the ticker
symbol "UAA". For more information about Under Armour's
stock, please visit the Company's Investor Relations website at
http://www.uabiz.com/investors.cfm.
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SOURCE Under Armour, Inc.