Sportswear Brand and Product
Creator Yassine Saidi Set to Lead
Company's
Product Evolution; UA Veteran Kara
Trent to Lead Americas Business
BALTIMORE, Jan. 12,
2024 /PRNewswire/ -- Under Armour, Inc.
(NYSE: UA, UAA) today announced two new leadership
appointments: Yassine Saidi as Chief
Product Officer and Kara Trent as President of the Americas.
Saidi will join the company on Jan.
29, and Trent, currently serving as the managing director of
the company's EMEA region, will assume her new role in February.
Both will report directly to President and CEO Stephanie Linnartz.
"In the past year, we have added incredible executive talent to
Under Armour, and I am confident that Yassine and Kara's
demonstrated track records of leadership and expertise will further
strengthen our ability to build an even more powerful brand," said
Stephanie Linnartz, Under Armour
President and CEO. "We will continue to advance our growth
strategies, driving greater demand for the brand through
groundbreaking innovation and design."
Saidi brings nearly twenty years of industry brand experience,
including adidas and PUMA, with deep roots and accomplishments in
shaping the sneaker market and developing authentic performance
gear. An industry veteran, dubbed one of Vogue's most innovative
people – Saidi has had a long track record of leveraging
strong brand DNA into global commercial opportunities across
apparel and footwear.
As Chief Product Officer, Saidi will be responsible for building
winning product strategies focused on apparel, footwear, and
accessories. He will manage the overall global product vision and
product strategy for Under Armour.
"Under Armour has a long and rich heritage as an innovator in
sports, driven to fuel athletic performance. I see the massive
opportunity to harness UA's constant innovation and authenticity
on-field with athletes to grow and evolve the business off-field. I
am incredibly excited to join Under Armour at such a pivotal moment
in its history," said Saidi.
Kara Trent, who joined Under
Armour in 2015, has been responsible for the company's
second-largest business in EMEA since October 2021. In building a diverse and talented
team in EMEA, Trent has driven a performance-based culture focused
on accountability, consistency, and execution, contributing to
consistent, double-digit revenue growth during her tenure. In
parallel, her leadership has strengthened the brand's premium
presence across the region through disciplined product
segmentation, focused marketplace management, and robust marketing
strategies to create consistent demand for the brand as it
continues to scale. Trent will assume the role currently held by
David Baxter, who will depart the
company on February 16.
Before her position as Managing Director of EMEA, Trent served
in multiple roles, including merchandising, planning, and various
functions in the company's North American business.
Before Under Armour, she served in merchandising, planning,
and buying roles in her 8-year tenure at PUMA and 5-year span at
Reebok.
Under Armour has strengthened its leadership team in the past
year with other senior appointments, including Jim Dausch, Chief Customer Officer; Shawn Curran, Chief Supply Chain Officer;
John Varvatos, Head of Design; and
Amanda Miller, Chief Communications
Officer. The addition of new talent will continue as Under Armour
has initiated a search for a chief marketing officer and senior
vice president for footwear.
For more information, please visit
https://about.underarmour.com.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor,
marketer, and distributor of branded athletic performance apparel,
footwear, and accessories. Designed to empower human performance,
Under Armour's innovative products and experiences are engineered
to make athletes better. For further information, please visit
http://about.underarmour.com.
Forward-Looking Statements
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constitute forward-looking statements. Forward-looking statements
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anticipated events or trends, and similar expressions concerning
matters that are not historical facts, such as statements regarding
our future growth opportunities. In many cases, you can identify
forward-looking statements by terms such as "may," "will,"
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subject to risks, uncertainties, assumptions, and circumstances
that may cause events or our actual activities or results to differ
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forward-looking statements are reasonable, we cannot guarantee
future events, results, actions, activity levels, performance, or
achievements. Readers are cautioned not to place undue reliance on
these forward-looking statements. We discuss many of these risks in
greater detail under the heading "Risk Factors" in the quarterly
and annual reports filed with the Securities and Exchange
Commission (SEC). The forward-looking statements contained in this
press release reflect our views and assumptions only as of the date
of this press release. We undertake no obligation to update any
forward-looking statement to reflect events or circumstances after
the date on which the statement is made or to reflect the
occurrence of unanticipated events.
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SOURCE Under Armour, Inc.
