WPP Named World’s Most Effective Communications Company for the Ninth Year in a Row
June 08 2020 - 12:16PM
Business Wire
Effie Index recognises companies that deliver
measurable business results for clients
WPP (NYSE:WPP) has been ranked the most effective marketing
communications company in the world in the 2020 Effie Index. It is
the ninth successive year that WPP has received this award.
The Index, the world’s most comprehensive global ranking of
marketing effectiveness, lists companies that create the most
effective marketing and communications ideas in terms of measurable
business results for clients.
The 2020 Effie Index analysed finalist and winner data from more
than 45 worldwide Effie Award competitions held in 2019. Submitted
case studies were subject to intensive evaluation by an expert
panel of judges, which debated each case’s effectiveness based on
the results it delivered.
Mark Read, CEO of WPP, said: “Every day, our clients
place their trust in us to deliver tangible results for their
organisations. The Effies are a great endorsement of that trust,
and I am delighted that WPP continues to set the standard for
industry effectiveness. This award belongs to the thousands of
individuals across WPP who harness the power of creativity to
deliver ideas that achieve real business impact.”
Traci Alford, CEO of Effie Worldwide, said: “WPP has
topped the Effie Index as the Most Effective Holding Group for the
last nine years. Year after year, WPP and its agencies have
demonstrated their commitment to producing ideas that work and
cultivating cultures of marketing effectiveness that drive results
for their clients. On behalf of the global Effie organisation, I
would like to congratulate WPP and all of its agencies.”
About WPP
WPP is a creative transformation company. We use the power of
creativity to build better futures for our people, clients and
communities. For more information, visit www.wpp.com.
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Niken Wresniwiro, WPP +44 (0)20 7282 4600 / +44 (0)7876 005 489
niken.wresniwiro@wpp.com
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