Super 8 says goodbye to old art as hotel owners invest
$103 million in guest room
redesign,
touching all 1,800 North American hotels by year's end
PARSIPPANY, N.J., May 4, 2016 /CNW/ -- While notable, high-end
art fairs roll into New York City
this weekend, today Super 8® will host the first-ever exhibit
enticing gallery-goers to snatch a piece of art – for
free. Once an overlooked decoration at its hotels across
North America, Super 8 is taking
its art "off the wall" to make way for the brand's contemporary
redesign, which by year's end will represent a $103 million investment by Super 8 owners and
is already available at nearly 60 percent of hotels. Actress and
author Amy Sedaris will
ensure a proper sendoff, as nearly 100 eclectic pieces of
"not-so-super" art will be free for the taking, on a first-come,
first-serve basis, at When The Art Comes Down: Works from The
Super 8 Collection.
Scheduled for 7:30 p.m. at
Openhouse (168 Bowery, New York,
NY 10012), Super 8 is throwing a gallery event
embracing the brand's past through art while revealing its
modernized and elevated guest experience.
"We know it's not easy to love the watercolors of yore
that have served as our décor for decades, but we want to ensure
everyone – from art appreciators to our brand loyalists – has the
chance to take home a little piece of Super 8 as we make way for
the brand's purposeful new look," says Mike
Mueller, Super 8 Brand Senior Vice President. "With the help
of Amy Sedaris, who has an enviable
knack for appreciating imperfections with humor, this event gives
the old Super 8 a celebratory retirement and serves as a pivotal
moment in revealing the decidedly different aesthetic of Super 8
hotels."
Super 8's transformation begins with a reimagined guestroom
featuring soothing color palettes, sleek finishings and bedding, as
well as modern amenities and, naturally, new artwork. The show
features an extensive inventory of random and admittedly
"not-so-super" art, some of which has been hanging on the walls for
nearly 40 years. These pieces will be replaced with works emitting
a contemporary, postcard-feel featuring iconic landmarks and
landscapes distinct to each hotel's locality. Super 8's modern
look, including the updated art, is rolling out to the remainder of
its hotels across the U.S. and Canada by the end of 2016.
On behalf of Super 8, Amy Sedaris
will present a donation to The Center for Arts Education, a
nationally recognized arts education provider and advocate for
children, in celebration of Super 8's transformation.
For more information on "When the Art Comes Down: Works from The
Super 8 Collection," visit www.super8artshow.com.
About Super 8
Part of Wyndham Hotel Group, Super
8® is one the most well-known hotel brands in the world
with more than 2,600 locations around the globe, more than any
other U.S.-based economy lodging provider. Created in 1973, Super 8
is undergoing an all-encompassing transformation that will touch
all 1,800 of its North American hotels by the end of 2016,
modernizing the brand and cementing it as a leader in the economy
lodging space. Reservations and information are available by
visiting www.super8.com. Guests can follow Super 8 on Instagram at
@super8hotels.
Each Super 8 hotel is independently owned and operated under a
franchise agreement with Super 8 Worldwide, Inc. (SWI), or its
affiliate. SWI is a subsidiary of Wyndham Hotel Group, LLC and
parent company Wyndham Worldwide Corporation (NYSE: WYN). Guests
can earn and redeem points through Wyndham Rewards®, the
brand's guest loyalty program. Travelers can join the free program
at www.wyndhamrewards.com.
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SOURCE Super 8