Cresco Labs Launches First-Ever Cannabis Advertisements on Spotify, the World’s Most Popular Audio Streaming Subscription Service
September 07 2023 - 6:30AM
Business Wire
Cresco Labs Inc. (CSE:CL) (OTCQX:CRLBF) (FSE: 6CQ) (“Cresco” or
“Company”), the industry leader in branded cannabis products with a
portfolio of America’s most popular brands and the operator of
Sunnyside dispensaries, today announced it is the first cannabis
company to launch cannabis advertisements on Spotify, the world’s
most popular audio streaming subscription service with more than
551 million users and 220 million subscribers.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230907185478/en/
Cresco Labs is the first cannabis company
to launch cannabis advertising on Spotify. Pictured is an ad for
the company’s national retail brand, Sunnyside. (Photo: Business
Wire)
“Audio streaming services represent a major opportunity for
brands to reach large audiences in a targeted manner, and we’re
excited to collaborate with Spotify to launch the first-ever
cannabis ads from our Sunnyside national retail brand,” said Cory
Rothschild, Cresco Labs’ National Retail President. “Our Sunnyside
advertising strategy is built on a data ecosystem enabling
best-in-class targeting and measurement. Spotify’s platform will
enable our marketing team to target our ads compliantly and
profitably to our core shoppers in Illinois where we have a leading
share in retail. This important partnership is not only a step in
normalizing cannabis, but it also showcases the sophistication and
quality of marketing that we have unlocked at Cresco Labs.”
The ad campaign, which aims to communicate the benefits of
shopping at Sunnyside dispensary, includes 30 second audio and
in-app digital banners that drive to the retailer’s proprietary
e-commerce platform. Advertising is supported by a volume-driving
paid media campaign that includes programmatic buying, native ads,
connectedTV and more.
For more information about Sunnyside, visit
www.sunnyside.shop.
About Cresco Labs Inc.
Cresco Labs’ mission is to normalize and professionalize the
cannabis industry through a CPG approach to building national
brands and a customer-focused retail experience, while acting as a
steward for the industry on legislative and regulatory-focused
initiatives. As a leader in cultivation, production and branded
product distribution, the Company is leveraging its scale and
agility to grow its portfolio of brands that include Cresco, High
Supply, FloraCal, Good News, Wonder Wellness Co., Mindy’s and
Remedi, on a national level. The Company also operates highly
productive dispensaries nationally under the Sunnyside brand that
focus on building patient and consumer trust and delivering ongoing
education and convenience in a wonderfully traditional retail
experience. Through year-round policy, community outreach and SEED
initiative efforts, Cresco Labs embraces the responsibility to
support communities through authentic engagement, economic
opportunity, investment, workforce development and legislative
initiatives designed to create the most responsible, respectable
and robust cannabis industry possible. Learn more about Cresco
Labs’ journey by visiting www.crescolabs.com or following the
Company on Facebook, X or LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230907185478/en/
Media: Jason Erkes, Cresco Labs Chief Communications Officer
press@crescolabs.com
Investors: Megan Kulick, Cresco Labs Senior Vice President,
Investor Relations investors@crescolabs.com
For general Cresco Labs inquiries: 312-929-0993
info@crescolabs.com
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