Emerson Radio Corp. Acquires Assets of Consumer Electronics Brand Olevia
May 11 2009 - 3:10PM
PR Newswire (US)
NEW YORK, May 11 /PRNewswire-FirstCall/ -- Emerson Radio Corp.
(NYSE Alternext US, LLC: MSN) today announced that it has acquired
the Olevia trademarks, licensing rights and intellectual property
related to the brand from Syntax-Brillian Corp., which is currently
operating under Chapter 11 of the U.S. Bankruptcy Code. The Company
will assume the Olevia intellectual property assets free of any
liabilities. The Olevia brand is primarily known for its value line
of high-definition, large format LCD televisions which were sold
through mass merchant and regional retailers in key global markets
including the U.S. and Asia. In 2007 sales of Olevia branded TV's
reached $657 million globally and the brand ranked sixth in terms
of market share in the U.S., according to The NPD Group. In 2008
sales in North America grew by approximately 16%. "Emerson has
built a reputation for delivering quality products at attractive
price points and the addition of the Olevia brand, which is
synonymous with value priced consumer electronics, is a natural fit
to our brand portfolio," said Greenfield Pitts, Executive Vice
President and Chief Financial Officer of Emerson Radio. "We expect
to leverage our expertise, and long-standing relationships, and
solid distribution network in the consumer electronics market to
extend the Olevia name to a variety of consumer products areas
through our distribution network and strategic licensing agreements
internationally and in the United States." About Emerson Radio
Corp. Emerson Radio Corporation (NYSE Alternext US, LLC: MSN),
founded in 1948, is headquartered in Parsippany, N.J. The Company
designs, markets and licenses, worldwide, a variety of consumer
electronics and home appliances including microwaves and wine
coolers, clock radios, full lines of televisions and other video
products, and audio and home theater products. For more
information, please visit Emerson Radio's Web site at
http://www.emersonradio.com/. Forward Looking Statements This
release contains "forward-looking statements" made pursuant to the
safe harbor provisions of the Private Securities Litigation Reform
Act of 1995. Forward-looking statements reflect management's
current knowledge, assumptions, judgment and expectations regarding
future performance or events. Although management believes that the
expectations reflected in such statements are reasonable, they give
no assurance that such expectations will prove to be correct and
you should be aware that actual results could differ materially
from those contained in the forward-looking statements.
Forward-looking statements are subject to a number of risks and
uncertainties, including the risk factors detailed in the Company's
reports as filed with the Securities and Exchange Commission. The
Company assumes no obligation to update the information contained
in this news release. DATASOURCE: Emerson Radio Corp. CONTACT:
Greenfield Pitts, Chief Financial Officer, Emerson Radio Corp.,
+1-212-897-5441; Investor Relations: Robert Maffei, Investor
Relations Manager, Emerson Radio Corp., +1-973-428-2098, or Denise
Roche, Brainerd Communicators, Inc., +1-212-986-6667; Media
Relations: Scott Cianciulli, Brainerd Communicators, Inc.,
+1-212-986-6667 Web Site: http://www.emersonradio.com/
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