Publicis Groupe Acquires Media Agency Zenith Romania
September 12 2013 - 1:00AM
Business Wire
Regulatory News:
Publicis Groupe (Euronext Paris: FR0000130577) (Paris:PUB)
announced today the acquisition of Zenith Romania. The move will
see the Publicis Groupe media network ZenithOptimedia take majority
control of Zenith Romania, which was previously an affiliate
agency.
Zenith is a leading media communications agency in Romania.
Launched in 2000, the agency offers a full range of specialist
media services, including buying, planning, communications
strategy, digital, research and ROI evaluation.
Located in Bucharest, Zenith Romania has over 50 employees and
is one of 250 offices in the ZenithOptimedia network. The agency is
part of ZenithOptimedia Northern, Central and Eastern Europe, which
is one of the fastest growing regions for the network. Going
forward, Zenith Romania will benefit from the development of
central services and the sharing of best practices in the region.
The agency’s client portfolio includes international and local
brands such as Carrefour, Reckitt Benckiser, L’Oréal, Nestlé, ING
Group and Mercedes-Benz.
Maria Tudor, Managing Director, Zenith Romania, said: “We have
been proudly representing ZenithOptimedia in Romania for over a
decade. We embrace the spirit and culture; we are The ROI Agency
for our clients; our work is powered by ZenithOptimedia’s
processes, apps and methods; and we benefit from the network’s
data, systems and training. This is the last phase of the agency
integration into the global network and I am delighted to be part
of the process. This acquisition is testament to the growth and
outstanding results of the local Zenith operation and is indicative
of Publicis Groupe's commitment to the Romanian market.”
Nicole Pruesse, CEO Northern, Central and Eastern Europe,
ZenithOptimedia, said: “I am delighted to welcome Zenith Romania as
an owned and integrated part of the ZenithOptimedia family. With
its great market position and the exceptional leadership of Maria
Tudor, Zenith Romania is a significant contributor to growth within
the region.”
Radu Florescu, CEO of the vendor, Centrade, who will remain on
the Zenith Romania board, said: “After more than a decade of
building up Zenith with Maria Tudor and the team, we are happy to
find ourselves alongside Publicis in the promising times
ahead.”
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of
the world’s leading communications groups. We offer the full range
of services and skills: digital (DigitasLBi, Razorfish, Rosetta,
VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide,
Saatchi & Saatchi), public affairs, corporate communications
and events (MSLGROUP), media strategy, planning and buying (Starcom
MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in
108 countries, the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | Linkedin: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe |
Viva la Difference !
About ZenithOptimedia
ZenithOptimedia is a leading global media services network with
250 offices in 74 countries. We are part of Publicis Groupe, the
world’s third largest communications group, and the world’s second
largest media counsel and buying group. As the first agency to
apply a rigorous and objective approach to improving the
effectiveness of marketing spend, ZenithOptimedia delivers to
clients the best possible return on their communications
investment. This philosophy is supported by a unique approach to
strategy development and implementation – the Live ROI planning
process. The ZenithOptimedia Group of companies equips our clients
with a full range of integrated skills across communications
planning, value optimisation, performance media and content
creation. Our Key clients include Armani Group, ASUS, Aviva,
Bacardi-Martini, BBC Worldwide, Electrolux, General Mills,
Lactalis, LVMH, Nestlé, News Corporation, L'Oréal, Oracle, Puma,
Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland,
Sanofi, SCA, Telefónica O2, Toyota/Lexus, Verizon and
Whirlpool.
www.zenithoptimedia.com | Twitter:@ZenithOptimedia | Facebook:
www.facebook.com/zenithoptimedia | Linkedin: ZenithOptimedia | The
ROI Agency
Publicis GroupeCorporate CommunicationPeggy Nahmany, + 33
(0)1 44 43 72 83orInvestor RelationsMartine Hue, + 33 (0)1 44 43 65
00orStéphanie Constand-Atellian, + 33 (0)1 44 43 74
44orZenithOptimediaCommunications DirectorTim Collison, + 44
(0)20 7961 1126
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