SOW Software AG

Software AG today announced that it has acquired 100% of itCampus, including its UK subsidiary based in Derby, after initially buying a 51% stake in April 2009. The acquisition strengthens the position of itCampus in the UK and major European markets by integrating its product development in Software AG’s global R&D network, providing the next generation of outbound call centre technologies. The first jointly developed technology, webMethods Communicate, directly linking call centres with automated business processes significantly enhancing customer service levels, is already available. Changes to customer service requests can be immediately and automatically relayed to customers and their responses also automatically processed. Software AG has more than doubled its revenue in the last five years and the company is currently on course to achieve its mid-term target of €1 billion revenue in 2010, a year ahead of schedule. This financial strength will enable further investment in itCampus.

Robert Denbeigh, itCampus UK, Managing Director says: “This is brilliant news for us and something that is not just good for itCampus in the UK but most importantly our customers as well. Being able to operate independently, but under the wing of one of the world’s largest software companies brings enormous benefits in terms of security, resources and gravitas.”

Responsible for European operations outside of Germany, Austria, Italy and Switzerland, itCampus UK was established in 2006, offering the ELSBETH Communication Centre technology. International customers of itCampus UK include Axa, Radisson and Teleperformance. ELSBETH is a modular suite of products including the latest dialer technology, campaign management, call recording and VocalCoach – a real-time call quality and compliance monitoring tool available as premises or hosted solutions. ELSBETH can now be integrated directly with a company’s operational business through webMethods Communicate offering the next generation of customer service communication and response.

“With itCampus we are expanding the reach and scope of automated business processes within an organisation", said Dr. Wolfram Jost, Chief Technology Officer and member of the Executive Board at Software AG. “"This first combination of automated voice applications and automated business processes opens up enormous possibilities. It will optimally support and incorporate the human factor in process excellence, resulting in greater efficiency, faster, individual customer communication and a fully flexible customer service process."

The new communication layer enables organisations to incorporate requests made by phone, SMS or e-mail into their automated business process chain, as well as automating voice applications and phone conferences. Clients can now integrate their entire call centre in this way. By incorporating automated means of communication (e.g., through voice applications systems, speech analysis, call recording, call monitoring) customers can be quickly informed of changes to their requests and can make immediate choices about how the request should be further handled. Within the organization, employees can make rapid decisions, collaborate more effectively and ensure processes complete on time. This in turn boosts both the efficiency and service quality of the overall business.

About Software AG

Software AG is the global leader in Business Process Excellence. Our 40 years of innovation include the invention of the first high-performance transactional database, Adabas; the first business process analysis platform, ARIS; and the first B2B server and SOA-based integration platform, webMethods.

We are unique in offering the world’s only end-to-end – and easiest to use – business process management (BPM) solutions, with the lowest Total-Cost-of-Ownership. Our industry-leading brands, ARIS, webMethods, Adabas, Natural and IDS Scheer Consulting, represent a unique portfolio for: process strategy, design, integration and control; SOA-based integration and data management; process-driven SAP implementation; and strategic process consulting and services.

Software AG had revenues of 847 million euro in 2009 and has more than 6,000 employees serving 10,000 enterprise and public institution customers across 70 countries. Our comprehensive software and services solutions allow companies to continuously achieve their business results faster. The company is headquartered in Germany and listed on the Frankfurt Stock Exchange (TecDAX, ISIN DE 0003304002 / SOW).

About itCampus

itCampus is a leader in the development of innovative technology, including market-leading call and contact center communications solutions, sold under the brand name of ELSBETH.

These award-winning solutions earned itCampus recognition as an experienced leader delivering a comprehensive solution-set especially in the field of outbound technology and fully automated speech and call analysis.

ELSBETH communications solutions have been licensed since 2003 and became market leader in Germany and Italy with ELSBETH solutions installed on >50,000 seats across Europe. It is sold through itCampus plus handpicked and certified VARs only with exceptional skills and experience, including Siemens and Tieto.

Retaining strong links with leading European universities and scientific institutes has afforded access to new and ground-breaking technologies and research that is subsequently brought to market by itCampus.

Both itCampus and Software AG enjoy market leading positions in Europe and continue to expand. itCampus is on track to reach its ambition to be the call centre technology provider of choice in Europe.

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Software AG | Uhlandstraße 12 | 64297 Darmstadt | Germany

Detailed press information about Software AG including a picture and multimedia database are available under: www.softwareag.com/press

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