XA Subsidiary Names Jenny Berg PR Coordinator
July 03 2007 - 6:00AM
PR Newswire (US)
CHICAGO, July 3 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB:
XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that its wholly-owned subsidiary,
The Experiential Agency, Inc., has named Jenny Berg as PR
Coordinator. "Jenny brings years of industry experience as a
lifestyle journalist writing about fashion and nightlife for
DailyCandy, the Chicago Sun-Times, CS, New City, CS Brides and
Front Desk," said Chief Executive Officer, Joe Wagner. "Her
understanding of luxury lifestyle and her connections within the
city will be a tremendous benefit and a perfect fit for the role of
PR Coordinator at The Experiential Agency," added Wagner. A Boston
native, Jenny moved to Chicago to study French and Art History at
the University of Chicago. Her interest in fashion developed when
she spent her junior year studying in Paris. She graduated in 2002
with a Bachelor of Arts at which time she moved to California to
intern with costume designer, Kym Barrett (Matrix Trilogy, Romeo
and Juliet and Gothika). She returned to Chicago to pursue writing
in 2003 and has lived in the city ever since. Marketers spent an
estimated $171 billion in event marketing in 2005, up 3% from the
previous year. In addition, 96% of marketing executives reported
that they use events in their marketing mix according to PROMO's
survey of event marketing executives. (Source: PROMO Magazine,
April 2006) About XA XA is a holding company for several
wholly-owned subsidiaries, one of which is The Experiential Agency,
Inc., an Illinois corporation. The Experiential Agency, Inc. has
offices in Chicago, New York and Los Angeles from which it provides
corporations and highly visible brands with comprehensive event
marketing, public and media relations, design and production
services. Since 1989, the XA team has been the creative force
behind prestigious, national projects for such clients as The NBA,
Disney, McDonald's, British Telecom, Eurex, Olympus, Salvatore
Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003
and 2004, Special Events Magazine ranked XA as one of the "Top 50
Powerhouse Event Companies in the World." Forward Looking
Statements This press release contains forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. In particular, when used in the preceding discussion, the
words "believes," "expects," "intends," "will," "anticipated," or
"may," and similar conditional expressions are intended to identify
forward-looking statements within the meaning of the Act and are
subject to the safe harbor created by the Act. Except for
historical information, all of the statements, expectations and
assumptions contained in the foregoing are forward-looking
statements that involve a number of risks and uncertainties. It is
possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition,
other important factors that could cause actual results to differ
materially include the following: business conditions and the
amount of growth in the company's industry and general economy;
competitive factors; ability to attract and retain personnel; the
price of the Company's stock; and the risk factors set forth from
time to time in the Company's SEC reports, including but not
limited to its annual report on Form 10-KSB; its quarterly reports
on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB:
XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Amanda Puck XA
312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Puck of XA, Inc.,
+1-312-239-2370, Web site: http://www.expagency.com/
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